Director Of Marketing And Communications
Irvine, Ca
Responsible for the development and implementation of the chapter’s strategic marketing and communication plan(s) to support and achieve organizational goals and objectives. • Conceptualized and designed all written communication and marketing materials for print, digital and broadcast including press releases, direct marketing pieces, newsletters, videos, advertisements, event collateral, scripts, etc. • Created, implemented and managed social media strategy to engage… Show more Responsible for the development and implementation of the chapter’s strategic marketing and communication plan(s) to support and achieve organizational goals and objectives. • Conceptualized and designed all written communication and marketing materials for print, digital and broadcast including press releases, direct marketing pieces, newsletters, videos, advertisements, event collateral, scripts, etc. • Created, implemented and managed social media strategy to engage constituents.• Built and maintained chapter website and reported on metrics. • Assisted in the planning and execution of chapter events including luncheons, hikes and galas. • Staffed the Brand Advancement Committee and managed creative agency relationships. • Managed Community Engagement Manager and Marketing Coordinator.Achievements:• Secured local and national media segments including Good Morning America (ABC), Huffington Post, ESPN “My Wish” Series, The Real Daytime Talk Show. • Implemented month-long, peer to peer digital fundraising campaign, resulting in $120k+ raised. (Campaign won 2018 Innovative Fundraising Award from Make-A-Wish America, beating out 62 chapters.)• Grew social media following and engagement by more than 125% YOY since 2014.• Secured local wish children to be featured in Subaru’s Share the Love commercial (2016/2017) and Make-A-Wish World Wish Day 2018 campaign. • Created annual summer BBQ and Game Day for employees to bond. Show less