Kara Bliss Knudsen Email & Phone Number

Greater San Diego Area

Editing, Copywriting, Content Development, and Content ManagementReviewing and refining your words to make your message just right.Clean. Concise. Completely you.Click on "Contact Info" above to view my resume.

• Supervised team of three quality assurance staff members, supporting their continued professional and personal development and coaching them through improvements as needed.
• Refined internal editorial review process for centrally developed courses delivered through learning management system, Pearson Learning Studio (eCollege).
• Partnered with the Office of Access and Wellness to improve course accessibility standards, in accordance with Web Content Accessibility Guidelines (WCAG) 2.0, in course development process.
• Created instructional materials for students, faculty, and staff, and maintained curriculum development process documentation.
• Wrote and communicated time-critical, university-wide system notifications, as well as process and policy changes, to students, faculty, and staff, adhering to university style guidelines.
• Facilitated interdepartmental collaborations on projects to improve student satisfaction and faculty engagement through enhanced classroom offerings and overall course quality.

• Developed internal editorial review standards and course quality assurance process.
• Conducted comprehensive editorial reviews of two to three courses per week across four colleges with efficiency, flexibility, and accuracy.
• Wrote data-driven content for monthly report to demonstrate impact of quality assurance process on overall course quality.

• Evaluated transcripts to determine applicability of prior coursework to degree programs for caseload of several thousand students.
• Recorded student data with consistent high level of accuracy in CampusVue system, in accordance with institutional standards.

• Managed conference preparation process including registration, attendee communications, and material coordination.
• Prepared and tracked 2009 budget for marketing department, and created advertising plan within budget guidelines.
• Assisted business development team with RFP creation and client presentations.
• Sought and received Adobe InDesign training for application to advertising initiatives.
• Wrote and edited HTML content for corporate website using Drupal content management platform.
• Implemented company’s first Google AdWords campaign to build online panel membership and managed performance usingGoogle Analytics.

• Pitched SkinIt products to major media outlets, securing placement in publications such as Girls’ Life Magazine, Golf Tips Magazine, and Woman’s Day.
• Initiated and maintained a SkinIt online social presence, utilizing Twitter, Ning, and blogosphere.
• Managed various Google AdWords ad groups within a niche marketing campaign.
• Created customized large format wall designs for use at high-profile Pottery Barn Teen sales pitch.
• Produced copy for www.skinit.com, and for creative briefs detailing design, tone, and message for new web pages.

• Created copy for and oversaw design of marketing pieces to promote Harcourt Children’s Books titles to retail and institutional markets.
• Prepared materials and organized events for planning meetings, sales conferences, and national/international trade shows.
• Assisted Educational/Library Marketing Manager with conference preparation and educational marketing promotions.
• Represented Harcourt at conferences and events, facilitating new customer relationships and maintaining current ones.
• Collaborated with members of Sales, Production, Design, and other departments on various isolated and reoccurring projects.
• Oversaw coordination of department needs and office supplies; handled primary communication with the general public.

• Responded to requests for advanced reading copies and author information.
• Represented Houghton Mifflin at awards events.
• Assisted with publicity efforts for various promotions, including J. R. R. Tolkien’s Lord of the Rings 50th anniversary edition.

Internship

• Acted as primary online representative for the Arthur show, communicating with fans via email.
• Assisted field production team on shoot for Boston segment of Postcards from Buster, an Arthur spin-off.
• Reviewed submissions for Antiques Roadshow and conducted interviews to determine qualifying applicants.

Ba, Communications

Master Of Arts, Education, Emphasis: Reading Literacy

Education record