Coolcumba Communications is a full-service PR, marketing and events agency that has grown organically since 2001. With offices in Johannesburg and Cape Town, we are an SME at large and an enterprise at heart. We adopt an integrated marketing approach where we combine traditional and digital go-to-market campaigns to achieve our clients’ objectives. Our marketing services include, but are not limited to: event and customer engagements, brand management, project management, digital marketing, PR and social media, content and SEO management, print and online design and placement, website design and development, branding and signage, telemarketing, promotional items, clothing and gifts.COOLCUMBA IS A LEVEL 2 B-BBEE CONTRIBUTOR WITH 51% BLACK FEMALE OWNERSHIP.RISE high with us in 2022!For more information visit www.coolcumba.comOr https://www.linkedin.com/company/coolcumba-communications

This time last year, I was awarded an internship at SAS, one of Coolcumba Communications’ clients. I grabbed the opportunity because my mantra is to #NeverStopLearning because you never stop growing. SAS certainly made learning practical, where I applied the planning and execution of Go to Market strategies. I learned that Go to Market requires exploring activities to increase pipeline. This involves understanding what your customers’ needs are, communicating with your project teams, paying attention to detail, especially when it comes to coordinating activities such as social media, events, and PR.And most important, data is your most important asset! Always clean your database because you can find some lead gems in there…Thank you, SAS, for a remarkable year!