Kara Brooks Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• Led and supported the marketing team, including a Function Centre Manager, Ecommerce & Communications Executive, and Marketing Executive, to execute sales and marketing strategies.
• Developed and managed sales and marketing plans, identifying new sales channels and implementing acquisition, retention, and reactivation strategies.
• Oversaw the Snowplanet brand, ensuring its positioning was strengthened and protected in a competitive market.
• Led product development and pricing strategies, implementing a structured pricing model, reviewing ROI on products, and addressing displacement and cannibalisation issues.
• Managed the digital marketing channels, growing Snowplanet's online presence through the website, social media, and business listings. Focused on cost-effective channels with high customer reach to stay ahead of the.
• Cultivated PR partnerships and handled media relations, managing filming opportunities and responding to media inquiries to boost brand visibility.

Auckland, New Zealand

• Developed and streamlined the marketing budgeting process, reducing resource time and improving efficiency with user-friendly tools.
• Introduced an automated forecasting and reporting system, replacing manual processes to ensure accuracy in financial projections.
• Created SKU forecasts aligned with financial goals to improve product and sales planning.
• Led marketing research and performance analysis, providing strategic insights that guided management decisions.
• Developed the first customer segmentation model using internal data, driving a 17% increase in active customers by tailoring propositions to key customer groups.
• Analysed outbound sales performance, optimising staff, product, and list performance to enhance results.

Auckland, New Zealand

• Developed advanced customer segmentation models that enhanced customer insights and increased active customer numbers. Led the transition from a campaign-based strategy to a customer-focused approach, improving.
• Managed the catalogue budgeting process, leading a team to create comprehensive, bottom-up budgets integrating sales, margin, and advertising costs, ensuring alignment with corporate objectives and adherence to.
• Directed the multi-channel communication strategy, providing leadership to ensure campaigns were customer-focused, met profitability goals, and drove customer growth.
• Maintained and updated company forecasts (daily and monthly), delivering actionable insights that informed decision-making across finance, marketing, merchandising, and contact center teams.
• Led customer focus groups, overseeing their organization, moderation, and analysis to refine business strategies.
• Designed and executed direct mail campaigns, ensuring alignment with strategic goals and delivering measurable results.

Manchester, United Kingdom

• Optimised profitability of customer statement mailings by reducing costs and increasing demand through strategic targeting and analysis.
• Developed statistical models to support data-driven marketing decisions, including: - Propensity-to-Buy Models: Forecasted customer spend over the next six months. - Customer Conversion Models: Identified.
• Conducted ad-hoc analyses to address business challenges and opportunities using SAS and SQL.
• Applied segmentation techniques to enhance campaign effectiveness and drive customer engagement.