Kara Brunetta Email & Phone Number

• Developed and managed Staples Brand global, cross-channel product strategy and roadmap for Office Supplies categories. Responsibilities included uncovering white space opportunities via market analysis, developing product briefs, working with design, research validation, collaborating with product development, managing packaging and working with marketing/PR teams on launch plans.• Tapping into the customizable trend, managed the successful global, cross-channel launch (including trips to Asia for development) for M by Staples Arc, a customizable notebook system that allows customers to create a notebook that fits their individual needs. Recognized with 2012 Best Business Product Award from National Association of Professional Organizers. • Crafted the Staples Brand Sustainable Earth positioning and launched new eco responsible products.• Developed licensing agreements and managed co-brand product partnerships, including City of Hope and DoSomething.org.

Framingham, Ma

• Worked to increase Staples Brand sales/penetration by overseeing packaging and marketing across Office Supplies, Office Decor and Technology categories.• Partnered in the development and managed the day-to-day execution of Staples Speak Easy, a word-of-mouth offline and online program that had 18,000 Staples Brand advocates.• Managed the successful, integrated Staples MailMate Junk Mail Shredder campaign, including brand integration with NBC’s The Office, which exceeded an aggressive retail forecast.

Boston, Ma

Ocean Spray - Domestic Beverage and Food• Partnered in developing the integrated “Straight from the Bog” brand campaign that repositioned the cranberry, sparking an increase in household penetration and base sales - EFFIE winner.• Worked with Ocean Spray cross-functional teams to develop marketing plans that delivered against business objectives and integrated “Straight from the Bog” through all consumer touch points, including advertising, packaging, online, in-store, PR and promotions.• Managed the seamless new Diet Ocean Spray launch, which meant managing integration with all Ocean Spray agencies.• Spearheaded beverage category competitive analysis that allowed team to review white space and determine where Ocean Spray could play outside of the juice category.

Kraft Nabisco (Oreo, Chips Ahoy!, Honey Maid Grahams, Sensible Snacking Portfolio)• Partnered with team in the launch of 100 Calorie Packs, which allowed health conscious women to still enjoy their favorite Nabisco snacks while embracing a healthier lifestyle.• Repositioned Chips Ahoy! from a cookie of preference to insistence, by working with team to develop a 360-communication program that launched the Chips Ahoy! Cookie Guys. • Managed Oreo and Milk initiative that reinforced Oreo’s heritage and allowed families to re-connect to the brand.

Fisher Price• Participated in the strategic evaluation of the Fisher-Price brand and campaign’s (“Oh, the Possibilities”) relevance for contemporary moms - learning led to global re-branding initiative.• Worked with team to launch Fisher-Price’s new global re-branding campaign (“play.laugh.grow.”) that resonated with moms and repositioned Fisher-Price as the brand that unleashed the Power of Play - EFFIE winner.• Managed the creative development process for mom-directed consumer print and television executions, including overseeing shoots, while simultaneously adhering to challenging production budgets (app. 20-25 print executions and 8-10 TV spots per year).• Generated unconventional communication program ideas, including new partnership opportunities, to help Fisher-Price launch a new Babygear division in 2002 and become a key player in the Children’s product category. Other Young & Rubicam advertising account experience:Kraft Foods (JELL-O, Minute Rice, Shake ‘N Bake and Taco Bell Home Originals) and Sears, Roebuck and Company