- I was responsible for improving user experience based on both qualitative and quantitative research and data, while establishing a ground to discuss ideas and make decisions as a team.- As a bridge among design, product and development teams, I try to establish strong and solid decision-making processes based on clear reasonings that we can use as research assumptions.- I worked on the information architecture, user story mapping of products, user flows and scenarios. Also, I created mock-ups and wireframes to make design decisions before UI design.- While collaborating with developers and product owners to make scope decisions, I also worked with product designers, qualitative researchers, quantitative researchers, and UX writers to make user-centered decisions for new features and solve problems based on research findings.

- I was responsible for the website communitygaming.io an esports platform enabling seamless creation and participation in esports tournaments with instant Web3-based payments.- I worked on the mobile app from ideation to design phases, and to make the product better for the app. To improve UX, I redesigned all structures the web product has, shifted the focus on the user, and created a personalized experience that the web product lacked.- I reworked underutilized features like favorite games, leaderboard, live tournaments, and others to make the product personalized, elevate user engagement, and increase business value by increasing the interaction rate of users with them.- Used a holistic approach, participating in the entire product design lifecycle from inception to execution.

- As a sole designer in a fintech company, contributed to the design landscape for digital products encompassing websites, mobile apps, and internet banking systems.- I worked on and launched two apps, Param App and ParamUK App, and also two websites, param.com.tr and param.uk and internet banking website isube.param.com.tr- Crafted user-centric flows, wireframes, and initial concept designs for the Kredim product, while delivering the final design of the internet banking portal, member.kredim.com.tr- Employed adaptable methodologies including Design Thinking and Five Elements of UX Design to manage projects, collaborating closely with Product Managers to shape benchmarking, flow, and wireframe phases.