Kara Callahan Email & Phone Number

Philadelphia, Pa, Us

Atlanta, Ga, Us

Leading the Strategic Marketing and Business plans for Harry Potter: The Exhibition to global audiences. More than 2,500,000 visitors have visited this experience since the tour began in 2022. I have brought my local marketing expertise to Philadelphia, Paris, Vienna, Barcelona, Munich, Madrid, São Paulo, New York and Boston, resulting in hundreds of thousands of tickets sold in each market.

Philadelphia, Pa, Us

Spearheaded a rebranding initiative to rename the Pennsylvania Ballet to the Philadelphia Ballet, bringing this venerable institution into its next chapter as the preeminent dance organization in Philadelphia and leader in the cultural landscape. Crafted a pricing model to ensure the success of The Nutcracker sales, which is still in place several years hence. Streamlined P&L practices and created budget efficiencies to drive positive net revenue growth.

New York, Us

LuckySeat, LLC is a Joint Venture between Jujamcyn Theaters and Broadway Across America.Worked with the founders of this young startup to build the business while preparing the operations for scaled growth. Implemented efficiencies to drive increased ticket sales, simplify client on-boarding and shifting business model to drive higher profit margins. Increased revenues by 100% in year one with a 7x growth projected by year three, prior to the COVID shutdown of all live entertainment.Lucky Seat is a ticket lottery platform that helps promoters, venues and teams discretely sell expiring inventory while building their fan database. Fans enter for a chance to purchase discounted tickets and clients fill seats that would have otherwise gone unsold. Lucky Seat has a database of over 5 million fans that will spontaneously go out to events and is the global SaaS partner for the Hamilton $10 lottery ticket, #HAM4HAM.

Philadelphia, Pennsylvania, Us

Served as a key member of the Executive Leadership team, overseeing a department of 12, including strategic partnerships, creative services, and external media buying & creative agencies and video production companies as well as freelance photographers.Managed an advertising and departmental budget exceeding $6 million annually.Selected and implemented a Digital Asset Management system, Cleanpix.Implemented Project Management tool, Monday.com to manage internal design department.

Philadelphia, Pa, Us

Lead a team of 9 to create marketing strategies encompassing, PR, Social, Digital, traditional media and promotional partnerships, and driving the creative process. Earned revenue, driven by the Marketing department, accounts for 80% of the annual operating budget, inclusive of admissions, Membership and Group Sales, and program revenue. Launched a new website in 2014 which enhances the visitor experience as well as extending that beyond the walls of the museum, in the classroom and in the community.The mission of The Franklin Institute is to inspire a passion for learning about science and technology, and that is what we do here every day. Over 800,000 people walk through our doors each year, and about 25% of those visitors are students traveling on field trips, many of them free of charge. The core exhibit galleries provide hands-on learning experiences, decidedly self guided, with the intention of inspiring people - young and old - to discover new things about science and the world around us. The temporary exhibits, many featuring priceless artifacts, such as Titanic: The Artifact Exhibition and The Science of Pixar, opens up the Franklin experience to a whole new audience.

New York, Ny, Us

As the Marketing Director for the national tour of the Radio City Christmas Spectacular, I was responsible for creating and executing the full marketing strategy for each city where the Rockettes perform. With the main goal of selling tickets, this includes, but is not limited to: Setting and managing budgets and owning the P&L; selling and executing cash sponsorships; creating local partnerships; development of creative materials; developing the advertising/media campaign and managing media buying agencies; managing local venue relationships; post event research and analysis.

Palmetto, Fl, Us

Managed local marketing campaigns for Ringling Bros Barnum & Bailey and Disney on Ice in 34 markets in the US and Canada.Sold over 1.8 million tickets, consistently ranked in top 5 promoters in the country.

Washington, Dc, Us

Managed all direct marketing outreach, including Direct Mail and call center agencies.Led the project team on annual events from managing the development committee, to venue selection and all event details, through to P&L for the event.

Leading For Change Fellowship, Organizational Leadership

Ba, Political Science