Kara Clark Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

Key AccountabilitiesMarketing and communication lead for enterprise response to interpreting, prioritizing and implementing more than 90 provisions included in SECURE 2.0Accountable for product and service go-to-market strategy focused on customer acquisition, retention and revenue growth

Primary Accountabilities: Establish and scale product marketing discipline, including vision, strategy, and functional tactics rooted in deep understanding of audience behaviors and preferences, micro and macro market trends, and analysis of competitive landscapeDevelop and iterate messaging architecture and create content to support new business and nurture client relationshipsOperationalize product launch strategy to facilitate organizational alignment, create clarity, share knowledge, promote product adoption, gain brand equity, and strengthen relationships with internal and external stakeholders

Indianapolis, In, Us

Primary Accountabilities:Go-to-market (GTM) strategy: Define and implement GTM playbook for new and existing products. Create and deploy launch strategies to engage current and prospective customers and distribution partners. Product messaging & positioning: Develop product positioning, messaging and proof points that resonate. Collaborate with Product Innovation, Sales, Service, and Business Development to define core differentiators and value propositions in key markets.Cross-functional leadership: Collaborate and drive alignment among Marketing, Product Innovation, Sales, Service, and Business Development teams on product roadmap and GTM strategy.Sales enablement: Support the training and engagement strategy for Sales, Service, and Business Development teams with key messaging to provide distinctive differentiation and message frameworks to align the organization around a common message. Market intelligence: Leverage VOC intelligence, competitive analysis and outside-in perspectives to inform product roadmap and prioritize solutions that best address customer and distribution partner needs.

Indianapolis, In, Us

Responsible for developing and implementing complex, multi-channel marketing and communication strategies for retirement plan advisors. Directly support strategic enterprise goals of growth and excellence by attracting new and retaining existing advisor customers and supporting the Product & Investment and Business Development teams. Highlights include:Accountable for strategic enterprise and division initiatives, such as Voice of Customer, Brand and OneAmerica Value StoriesExpanded thought leadership capabilities through enhanced research and translated data into strategic, thoughtful analysis Participated in enterprise strategy development by leading a research team and presenting to senior leadership Created, developed and launched online financial wellness program, including five multi-city events with more than 300 attendees Lead project team through complex initiative to develop value stories to align messages and strengthen the enterprise's position in the marketplaceEngage customers with relevant content and consistently outperform industry email benchmarksReceived 19 industry awards for marketing communications materials

Indianapolis, In, Us

Responsible for developing and implementing complex, multi-channel marketing and communication strategies for retirement plan sponsors. Directly support strategic enterprise goals of retention and excellence by attracting new and retaining existing plan sponsor customers and supporting the Relationship Management and Client Management teams. Highlights include:Accountable for strategic enterprise and division initiatives, such as Voice of Customer, Brand and OneAmerica Value StoriesExpanded thought leadership capabilities through enhanced research and translated data into strategic, thoughtful analysis Participated in enterprise strategy development by leading a research team and presenting to senior leadership Created, developed and launched online financial wellness program, including five multi-city events with more than 300 attendees Lead project team through complex initiative to develop value stories to align messages and strengthen the enterprise's position in the marketplaceEngage customers with relevant content and consistently outperform industry email benchmarks

Chicago, Illinois, Us

Responsible for the development, design and launch of an extensive suite of print and electronic marketing and communications collateral for organization members and prospective members Highlights include:Created and implemented an annual national education campaignConducted industry research to inform writing, editing and compilation of content for nationally distributed membership magazine.Assisted with the development of content, look and feel of the redesign of the organization’s three websites; updated and edited content on these websites as needed