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Kara Clark personal email
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Award-winning B2B and B2B2C marketing leader with 18 years of demonstrated success developing and executing end-to-end business strategies and integrated marketing campaigns that enrich customer experiences, drive revenue growth, and strengthen relationships. Mission-driven with the growth mindset required to innovate and collaborate in dynamic, matrixed environments to deliver measurable results that generate value for organizations and clients.
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B2B MarketingVoya FinancialIndianapolis, In, Us -
Marketing ManagerOneamerica Financial Dec 2022 - PresentIndianapolis, In, UsKey AccountabilitiesMarketing and communication lead for enterprise response to interpreting, prioritizing and implementing more than 90 provisions included in SECURE 2.0Accountable for product and service go-to-market strategy focused on customer acquisition, retention and revenue growth -
Product Marketing ManagerPromontory Mortgagepath Llc Jul 2021 - Oct 2022Primary Accountabilities: Establish and scale product marketing discipline, including vision, strategy, and functional tactics rooted in deep understanding of audience behaviors and preferences, micro and macro market trends, and analysis of competitive landscapeDevelop and iterate messaging architecture and create content to support new business and nurture client relationshipsOperationalize product launch strategy to facilitate organizational alignment, create clarity, share knowledge, promote product adoption, gain brand equity, and strengthen relationships with internal and external stakeholders
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Product And Service Marketing ManagerOneamerica Financial Apr 2019 - Jun 2021Indianapolis, In, UsPrimary Accountabilities:Go-to-market (GTM) strategy: Define and implement GTM playbook for new and existing products. Create and deploy launch strategies to engage current and prospective customers and distribution partners. Product messaging & positioning: Develop product positioning, messaging and proof points that resonate. Collaborate with Product Innovation, Sales, Service, and Business Development to define core differentiators and value propositions in key markets.Cross-functional leadership: Collaborate and drive alignment among Marketing, Product Innovation, Sales, Service, and Business Development teams on product roadmap and GTM strategy.Sales enablement: Support the training and engagement strategy for Sales, Service, and Business Development teams with key messaging to provide distinctive differentiation and message frameworks to align the organization around a common message. Market intelligence: Leverage VOC intelligence, competitive analysis and outside-in perspectives to inform product roadmap and prioritize solutions that best address customer and distribution partner needs.
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Senior Marketing ConsultantOneamerica Financial Nov 2016 - Mar 2019Indianapolis, In, UsResponsible for developing and implementing complex, multi-channel marketing and communication strategies for retirement plan advisors. Directly support strategic enterprise goals of growth and excellence by attracting new and retaining existing advisor customers and supporting the Product & Investment and Business Development teams. Highlights include:Accountable for strategic enterprise and division initiatives, such as Voice of Customer, Brand and OneAmerica Value StoriesExpanded thought leadership capabilities through enhanced research and translated data into strategic, thoughtful analysis Participated in enterprise strategy development by leading a research team and presenting to senior leadership Created, developed and launched online financial wellness program, including five multi-city events with more than 300 attendees Lead project team through complex initiative to develop value stories to align messages and strengthen the enterprise's position in the marketplaceEngage customers with relevant content and consistently outperform industry email benchmarksReceived 19 industry awards for marketing communications materials
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Marketing ConsultantOneamerica Financial Sep 2013 - Oct 2016Indianapolis, In, UsResponsible for developing and implementing complex, multi-channel marketing and communication strategies for retirement plan sponsors. Directly support strategic enterprise goals of retention and excellence by attracting new and retaining existing plan sponsor customers and supporting the Relationship Management and Client Management teams. Highlights include:Accountable for strategic enterprise and division initiatives, such as Voice of Customer, Brand and OneAmerica Value StoriesExpanded thought leadership capabilities through enhanced research and translated data into strategic, thoughtful analysis Participated in enterprise strategy development by leading a research team and presenting to senior leadership Created, developed and launched online financial wellness program, including five multi-city events with more than 300 attendees Lead project team through complex initiative to develop value stories to align messages and strengthen the enterprise's position in the marketplaceEngage customers with relevant content and consistently outperform industry email benchmarks
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Communications Consultant And EditorPlan Sponsor Council Of America Sep 2004 - Sep 2013Chicago, Illinois, UsResponsible for the development, design and launch of an extensive suite of print and electronic marketing and communications collateral for organization members and prospective members Highlights include:Created and implemented an annual national education campaignConducted industry research to inform writing, editing and compilation of content for nationally distributed membership magazine.Assisted with the development of content, look and feel of the redesign of the organization’s three websites; updated and edited content on these websites as needed
Kara Clark Skills
Kara Clark Education Details
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Ohio UniversityEnglish
Frequently Asked Questions about Kara Clark
What company does Kara Clark work for?
Kara Clark works for Voya Financial
What is Kara Clark's role at the current company?
Kara Clark's current role is B2B Marketing.
What is Kara Clark's email address?
Kara Clark's email address is kc****@****ath.com
What is Kara Clark's direct phone number?
Kara Clark's direct phone number is +131784*****
What schools did Kara Clark attend?
Kara Clark attended Ohio University.
What are some of Kara Clark's interests?
Kara Clark has interest in Yoga, Social Media, Employee Benefits, Communications.
What skills is Kara Clark known for?
Kara Clark has skills like Editing, Marketing Communications, Social Media, Nonprofits, Strategic Planning, Publications, Strategic Communications, 401k, Event Planning, Proofreading, Project Management, Research.
Who are Kara Clark's colleagues?
Kara Clark's colleagues are Donna Howorka, William Trotter, John Longwell, Pooja Mahajan, Bev Francisco, D. (Dorothy) Sousa, Keshan Li.
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