Kara O'Brien Email & Phone Number
Who is Kara O'Brien? Overview
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Kara O'Brien is listed as Senior Vice President, Marketing at Rue Gilt Groupe, based in Greater Boston, United States. AeroLeads shows a matched LinkedIn profile for Kara O'Brien.
Kara O'Brien previously worked as Head of Brand Marketing & Analytics at Wayfair and Chief Marketing Officer, Joss & Main at Wayfair. Kara O'Brien holds Mba, Business Administration And Management, General from Harvard Business School.
Email format at Rue Gilt Groupe
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About Kara O'Brien
Kara O'Brien is a Senior Vice President, Marketing at Rue Gilt Groupe. Colleagues describe them as "Kara excelled in every facet of her internship and was able to complete complex projects with very little direction. In the first three days of her internship Kara completed a project that takes most experienced people two weeks, and it often seemed like she had worked at Time Inc. for years. Kara proactively designed numerous innovative and insightful ways for us to analyze our business, and spearheaded several projects that she presented to executives in the company. Overall, Kara possesses extremely strong analytic, excel, presentation and interpersonal skills, and comes across as very positive, professional and smart. Kara is the type of person that will succeed at anything she tries, and I would hire her in a heartbeat for any position on my staff."
Kara O'Brien's current company
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Kara O'Brien work experience
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Head Of Brand Marketing & Analytics
Lead an integrated team of in-house media buyers, analysts and external agencies responsible for media marketing across TV, video, audio, retail/local, out-of-home, experiential and more. Manage a ~$200M marketing budget and accountable for meeting brand health and financial goals, while driving a rigorous brand measurement, attribution & analytics agenda.
Chief Marketing Officer, Joss & Main
Owned full-funnel marketing for specialty/lifestyle brand ($40-50M marketing budget). Led a multi-functional team of 25 marketers and creatives through a brand repositioning, ultimately increasing advertisement click-through rate by up to 50%. Developed and executed multi-channel marketing strategies while driving optimizations within channels, leading to +20% increase in app monthly average users, >20% increase in organic social followers, and +9% increase in email revenue per new acquisition.
Director, Head Of Wayfair Promotions (North America)
Oversaw the full life cycle of promotions, from planning and forecasting to execution and analysis, during period of rapid growth, ultimately growing revenue contribution by 3x. Successfully expanded category offerings, negotiated favorable deals with suppliers, and improved deal discovery onsite. Developed first promotions demand forecasting engine and launched a supplier-facing virtual hub to grow supplier-funded promotions and streamline discount sourcing.
Associate Director, Promotions
Senior Manager, Promotions
Associate
Management consultant in retail transformation and media / technology strategy. People and process manager with experience leading cross-functional teams to actionable recommendations. Experience includes:- Analytical approaches to retail pricing and promotions- Process and reporting improvements in retail operations and assortment planning- Go-to-market & channel strategies in consumer products- Global human capital process implementation
Consumer Marketing Intern (Mba)
Customer segmentation & retention, brand engagement.
Senior Consultant
Consultant
Kara O'Brien education
Mba, Business Administration And Management, General
Ba, History Of Art And Architecture, Economics, Spanish
Frequently asked questions about Kara O'Brien
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What company does Kara O'Brien work for?
Kara O'Brien works for Rue Gilt Groupe.
What is Kara O'Brien's role at Rue Gilt Groupe?
Kara O'Brien is listed as Senior Vice President, Marketing at Rue Gilt Groupe.
Where is Kara O'Brien based?
Kara O'Brien is based in Greater Boston, United States while working with Rue Gilt Groupe.
What companies has Kara O'Brien worked for?
Kara O'Brien has worked for Rue Gilt Groupe, Wayfair, Oliver Wyman, and Sports Illustrated.
How can I contact Kara O'Brien?
You can use AeroLeads to view verified contact signals for Kara O'Brien at Rue Gilt Groupe, including work email, phone, and LinkedIn data when available.
What schools did Kara O'Brien attend?
Kara O'Brien holds Mba, Business Administration And Management, General from Harvard Business School.
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