• Oversaw the marketing calendar, orchestrating impactful campaign launches, events/activations and email/SMS marketing initiatives. • Collaborated with internal teams and external agencies on integrated marketing plans across channels for new product launches, promotions and partnerships.• Developed and maintained email content calendar including writing and planning engaging email content based on upcoming launches, promotions and industry trends.• Oversaw the end-to-end production of editorial and e-commerce photo shoots, managing budgets, locations, permits, model castings and booking photographers, b-roll, hair and makeup teams. • Directed messaging and creative for key projects ensuring alignment with overall brand strategy.• Developed and executed a highly successful email marketing content strategy, resulting in a 60% increased open rate and 40% increased click-through rate.• Led migration from Mailchimp to Klaviyo for email services, implementing audience segmentation, warming techniques and creating compelling email templates. • Cultivated and managed brand partnerships, collaborating with external agencies on campaign strategy, launch messaging, PR initiatives and brand activations.• Worked closely with PR firm to drive brand initiatives on social channels including influencer seeding and community management.• Crafted engaging product descriptions, effectively differentiating the brand in the market and appealing to target audiences.• Analyzed and translated weekly analytics to assess impact of email and SMS marketing campaigns.• Ensured timely delivery of photography, copy, graphics and any other sales and marketing materials to external agencies and retail partners.

• Collaborated with internal teams and external agencies on integrated marketing plans across channels for new product launches, promotions and partnerships.• Developed and maintained email content calendar including writing and planning engaging email content based on upcoming launches, promotions and industry trends.• Oversaw the end-to-end production of editorial and e-commerce photo shoots, managing budgets, locations, permits, model castings and booking photographers, b-roll, hair and makeup teams. • Directed messaging and creative for key projects ensuring alignment with overall brand strategy.• Cultivated and managed brand partnerships, collaborating with external agencies on campaign strategy, launch messaging, PR initiatives and brand activations.• Worked closely with PR firm to drive brand initiatives on social channels including influencer seeding and community management.• Crafted engaging product descriptions, effectively differentiating the brand in the market and appealing to target audiences.• Ensured timely delivery of photography, copy, graphics and any other sales and marketing materials to external agencies and retail partners.

• Collaborated on the end-to-end production of editorial and e-commerce photo shoots, managing model castings and booking photographers, b-roll, hair and makeup teams. • Developed and maintained email content calendar including writing and planning engaging email content based on upcoming launches, promotions and industry trends.• Worked closely with internal teams to drive brand initiatives on social channels including highlighting weekly UGC and community management.

• Provided honest and confident feedback to customers regarding style and fit • Built and maintained relationships with customers • Attained and shared product knowledge to better support customers • Handled stocking, re-merchandising, price markdowns, display organization and merchandise transfers• Utilize POS system for product sales, transfers, inventory and direct-to-consumer orders

• Solo-traveled across Melbourne, Adelaide and the East Coast of Australia from Sydney to Cairnes

• Collaborated closely with external teams to secure and meticulously coordinate a wide range of press appearances, including interviews, photo shoots, talk show appearances, premieres, awards shows, junkets, and domestic and international press tours, ensuring each event aligned seamlessly with the clients' image and brand.• Served as day-to-day contact on clients’ publicity, responsible for a wide array of internal and external communication. • Developed and executed comprehensive, strategic press campaigns aligned with clients’ project releases and career objectives. • Created and maintained written materials, including press releases, media alerts, pitches, talking points, biographies and press kits.• Collaborated with studio publicists, agents and managers on the creation and distribution of press releases and trade announcements.• Cultivated media relationships to secure impactful press features for clients.• Worked closely with film/TV distributors to develop short and long term publicity campaigns for clients in alignment with the studio’s project release strategy.• Researched new business opportunities and signed new clients through effective PR proposals.• Implemented crisis communication tactics when required, under the guidance of senior staff. • Oversaw and approved hair, makeup, styling, photographer and creative concepts for photo and content shoots. • Supervised and approved assistants’ work, including client memos, schedules and press kits.

• Collaborated closely with external teams to secure and meticulously coordinate a wide range of press appearances, including interviews, photo shoots, talk show appearances, premieres, awards shows, junkets, and domestic and international press tours, ensuring each event aligned seamlessly with the clients' image and brand.• Served as day-to-day contact on clients’ publicity, responsible for a wide array of internal and external communication. • Developed and executed comprehensive, strategic press campaigns aligned with clients’ project releases and career objectives. • Created and maintained written materials, including press releases, media alerts, pitches, talking points, biographies and press kits.• Collaborated with studio publicists, agents and managers on the creation and distribution of press releases and trade announcements.• Cultivated media relationships to secure impactful press features for clients.• Worked closely with film/TV distributors to develop short and long term publicity campaigns for clients in alignment with the studio’s project release strategy.• Researched new business opportunities and signed new clients through effective PR proposals.• Implemented crisis communication tactics when required, under the guidance of senior staff. • Oversaw and approved hair, makeup, styling, photographer and creative concepts for photo and content shoots.

• Collaborated closely with external teams to meticulously coordinate a wide range of press appearances, including interviews, photo shoots, talk show appearances, premieres, awards shows, junkets, and domestic and international press tours.• Created and maintained written materials, including press releases, media alerts, talking points, biographies and press kits.• Worked closely with film/TV distributors to develop short and long term publicity campaigns for clients in alignment with the studio’s project release strategy.• Oversaw and approved hair, makeup and styling bookings• Managed office call sheet, answering phones, rolling calls and taking detailed messages • Managed supervisor's schedule, confirming meetings, coordinating travel and communicating priorities • Monitored and delivered press breaks to clients and external teams in a timely matter • Managed photo and video approvals • Conducted research for prospective clients and prepared summary for senior staff

• Answered phones, took detailed messages and managed office call sheet • Created and edited contact sheets for upcoming films • Called talents' agents, managers and publicists to confirm contact information for contact sheets • Assisted with checking in press for screenings • Assisted with premiere red carpet logistics including talent check-in and ticket running

• Drafted press coverage recaps for RCA artists • Compiled daily news brief and trend report emails to be sent to RCA executives• Researched and compiled press list for regional tour press opportunities• Answered phones, took detailed messages and managed office call sheet

• Assisted in planning & execution of the Super Saturday 2014 shopping event benefitting the Ovarian Cancer Research Foundation• Researched and pitched potential Super Saturday brand partners• Updated and maintained brand contact document • Assembled and delivered promotional materials to Super Saturday brand partners

• Created a campaign pitch for a potential menswear client using Adobe Photoshop • Created and maintained press kits for brand clients • Researched and updated master press contact grid• Edited and added additional information to press releases