Producer, Director, Videographer, and Editor for SeaTac Studios. We create meaningful educational lighting content that is actually fun to watch.

As a GLG Network Member, I bring over 15 years of experience in the lighting industry to help clients solve some of their toughest business challenges around manufacturing, sales, and the specification process for architectural and commercial grade lighting.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest… Show more As a GLG Network Member, I bring over 15 years of experience in the lighting industry to help clients solve some of their toughest business challenges around manufacturing, sales, and the specification process for architectural and commercial grade lighting.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise. Show less

Laid off due to COVID-19• Oversaw all sales for Southern California.• Cultivated target client lists, conducted presentations, and maintained sales pipeline.• Designed targeted marketing newsletters while using analytics to strategically follow up with contacts. • Planned large corporate events for product launches.• Creative force behind digital marketing content for customer webinar series.

• Developed and executed effective individualized content marketing strategies for smart-home integration. • Produced SEO optimized blogs and articles specifically tailored to client’s target audience.• Composed press releases for industry news outlets.• Created email campaigns with high click-through rates, to turn leads into customers.• Managed social media strategy and content.

• Collaborated with clients to form cohesive content marketing strategy to accomplish short and long-term sales and marketing goals while tracking KPIs and analytics.• Collaborated with sales teams to build successful customer education strategies.• Identified and built target audience personas.• Generated website content for effective landing pages.• Executed drip campaigns to keep client relevant to target audience.• Utilized SaaS marketing automation tools for customized… Show more • Collaborated with clients to form cohesive content marketing strategy to accomplish short and long-term sales and marketing goals while tracking KPIs and analytics.• Collaborated with sales teams to build successful customer education strategies.• Identified and built target audience personas.• Generated website content for effective landing pages.• Executed drip campaigns to keep client relevant to target audience.• Utilized SaaS marketing automation tools for customized triggered emails.• Crafted news articles and blogs to position clients as industry thought leaders and educators. • Created email campaigns with high click-through rates to turn leads into customers. Show less

• Managed sales of 42 showrooms for the largest US lighting controls and smart home systems manufacturer.• Increased sales by 27% in first year.• Recognized as top showroom sales person in the country, and featured in Lutron Electronic’s Lightshow Magazine Winter 2017.

• Representative for over 75 commercial lighting manufacturers.• Constructed creative literature for dissemination during original interactive presentations.• Consulted with architects, electrical engineers, and lighting designers.

-Oversaw all sales west of Mississippi River.-Constructed interactive sales presentations for architects, electrical engineers, lighting designers, and interior designers.-Managed sales for representatives in over 15 territories in western US.

Responsible for strategic vision and execution of Soliform brand to include company message, brand image, and corporate consistency between Soliform Taiwan and US startup branchHired and worked with web designer to create company website Oversaw development and implemented set of standards for Taiwanese product to meet US code Crafted original marketing material and wrote all marketing copy

Garnered highest sales numbers in the company for the 2nd quarter of 2011 Oversaw all sales for western 3rd of US Created and implemented sales strategy and pipeline Worked congruently with agencies such as Performance, Sea-Tac and RC Lurie Developed and delivered effective sales presentations including in-depth payback model for rep agencies and direct customers

Representative for over 50 commercial lighting manufacturers • Consulted with Architects, Electrical Engineers, Lighting Designers and other building design professionals in the specification of lighting equipment• Constructed creative literature for dissemination during original interactive presentations Maintained and strengthens relationships with clients and industry leaders.• Renewed positive report and gained new business with old/cold customers

• Coordinated and executed events with US Congressmen and US Senators• Produced proposals and presentations for prospective members as well as US Congressmen and US Senators• Conducted correspondence with Congressmen and Senators regarding contributions and appearances• Developed and implemented database of voting and contribution records for recruitment of new members

• Crafted press releases to distribute to the media• Assisted account team to create and proofread new client proposals• Researched and created media lists• Content contributor to various blogs for agency and client websites

• Selected as 1 of 21 for highly competitive Fortune 100 sponsored internship• Devised and proposed new marketing plan to Target executives• Constructed executive summary and comprehensive marketing proposal for national application • Conducted focus groups and prepared surveys to determine a solution to a recruitment issue

• Conducted interviews with rally teams and wrote press releases for immediate release• Rim of the World Liaison with media such as Univision and Adelphia Cable• Coordinated race team interviews with media