Kara Andrew Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Greater Boston Area

Boston

Owneriq

- Managed a portfolio of digital advertising campaigns for clients in San Francisco, Los Angeles, Denver, and Seattle.- Focused on delivery of campaigns, ensuring that they are performing and meeting client-directed goals. Set up and pull reporting from third party systems including Doubleclick Campaign Manager, Mediaplex, and Atlas.- Communicated across multiple teams, including sales representatives, advertising agency media planners and supervisors, direct clients, internal ad operations team, and internal delivery management team. - Worked closely in online systems such as SalesForce and CoEx. Utilize Microsoft Excel and Powerpoint on a daily basis.- Completed post-campaign wrap up reports for Tier 1 clients, including audience analytics, performance trends, and insights and future recommendations. Created two wrap-up report templates for the Account Management team to use across all Tier 1 campaigns.- Traveled to meet with existing and new clients on a quarterly basis. - Co-led a regularly-scheduled Account Manager Forum, promoting knowledge-sharing and team building. Share industry buzz, gather feedback on existing or upcoming campaigns and processes, and organize other OwnerIQ employees to come in and speak to their side of the business.

Boston, Ma

- Manage a portfolio of digital advertising campaigns- Focus on delivery of campaigns, ensuring that they are performing and meeting client-directed goals- Communicate across multiple teams, including sales representatives, advertising agency media planners, clients, internal technical operations team, and internal delivery management team. - Work closely in online systems such as SalesForce, DoubleClick for Publishers, CoEx, and OPTMS

Boston

- Managed a queue of upcoming programmatic advertising campaigns- QA'd tags from third party servers such as DoubleClick for Advertisers, Mediamind, Flashtalking, Atlas, Conversant. - Trafficked creatives and set up campaigns in ownerIQ's platform, CoEx.- Completed thorough audits of my own and other's campaign set-ups.

Greater Boston Area

- Witnessed the deliberation deadlines, new ideas, and potential concerns with the account team during weekly status meetings for client Bank of America- Created master calendar of home games for Bank of America’s sponsorship of Major League Baseball; updated spreadsheet planning media and signage displays in nine MLB baseball parks for the 2013 season- Evaluated over 2,000 photographs from photo shoots in Texas and California for Bank of America and Merrill Edge print and broadcast opportunities- Attended “Agency 101” training, featuring notable speakers in the industry

Greater Boston Area

- Searched for opportunities for consumer clients using Cision, editorial calendars, and blogs- Wrote press releases and event listings for upcoming client events, such as New Center for the Art's production of The Promised Land- Clipped placements from magazines and write short article descriptions for clients

Greater Boston Area

- Managed Somerville Parking’s account for BU’s full-service, student-run advertising agency - Led regularly scheduled strategic meetings and weekly office hours in order to assess client needs- Gained executive board, faculty, and client approval for all account paperwork, such as the account background, creative strategy, and all stages of the creative process

Greater Boston Area

- Coordinated personal and corporate events for the restaurant- Wrote and designed promotional invitiations to increase customer base using PowerPoint and Word- Compiled a marketing plan for managers consisting of consumer insights, competition, and target audience research aimed at increasing outdoor patio awareness

London, United Kingdom

- Tracked sales figures and marketing moves in Excel for children's theater productions- Communicated with theater venue managers and production company managers regarding ticket sales

- Visited 20-40 business owners each day to update telecom services and promote the benefits of Verizon for business.- Interviewed candidates for entry-level position and trained new-hires in the field.

Bachelor Of Science (B.S.), Mass Communication/Media Studies

Bachelor Of Science (B.S.), Communications

Activities and Societies: Terpsichore A Cappella (Music Director, Business Manager, Treasurer), Community Service Center (Volunteer.