Karae Carthans Email & Phone Number

Chicago, Illinois, United States

• CASA AZUL, August 2023 – December 2023
• Strategize new promotional events and campaigns to curate the Casa Azul brand footprint to attract new and existing target consumers, increasing conversion rate to 9.8% for email sign-ups.
• Capture engaging images for event highlights and ad campaigns, increasing Instagram following by 17.5%.
• Test different marketing strategies to evoke a positive brand perception, collecting KPIs and consumer feedback to write a recap with insight about… Show more CASA AZUL, August 2023 – December 2023
• Test different marketing strategies to evoke a positive brand perception, collecting KPIs and consumer feedback to write a recap with insight about event successes and opportunities for improvement.
• Complete performance evaluations for 10 staff members to ensure our team aligns with the brand image.BUBBL’R, September 2023 – January 2024

• Founded Runway Without Rules in 2020, an Online Women’s Retailer for affordable clothing
• Planned and executed quarterly social media marketing campaigns on Later, running ads on Facebook and Instagram to promote seasonal collections designed to increase sales and brand awareness.
• Created photo and video content on Instagram and TikTok, to garner engagement and grow to 2,000 followers.
• Researched suitable influencers to assist in broadening marketing efforts via an ambassador… Show more Founded Runway Without Rules in 2020, an Online Women’s Retailer for affordable clothing
• Researched suitable influencers to assist in broadening marketing efforts via an ambassador program.
• Planned and executed vending at pop-up shops and local Chicago events, such as the Black Women’s Expo. Allocated event budgets, designed and ordered marketing materials using Canva, oversaw the live events.

- Serve as the first point of contact for incoming customer inquiries through Zendesk & Wix- Communicate with corporate partners to source inventory - Research and problem-solve unique customer or product issues Create response templates in the appropriate voice to enhance team efficiency and response time- Use Jira to work closely with logistics team to.

- Serve as the first point of contact for incoming customer inquiries through Zendesk & Gynesis- Answer phone calls to assist with customer issues- Process refunds, cancellations, and adjustments to customer subscricriptions as needed- Manage time effectively in order to meet daily quotas

- Serve as the first point of contact for incoming customer inquiries through Zendesk & Wix- Communicate with corporate partners to source inventory - Research and problem-solve unique customer or product issues Create response templates in the appropriate voice to enhance team efficiency and response time- Use Jira to work closely with logistics team to.

Washington DC

- Retained product knowledge to relay to consumers- Met weekly sales quotas- Maintained relationships with multiple store accounts and scheduled tastings weekly - Created marketing plans to bring awareness to the brand in the Washington, DC test market

Orland Park, Illinois

• Achieved sales goals by utilizing promotional tools to provide customers with incentive to make a purchase
• Developed relationships with clients to better understand their needs
• Utilized operational policies & procedures and retail systems to perform tasks more efficiently
• Assisted in sorting weekly shipments of new merchandise with manager, ensuring product made it to the floor immediately
• Assisted the visual team with updating displays highlighting new merchandise and key… Show more
• Assisted the visual team with updating displays highlighting new merchandise and key trends

Orland Park, Illinois

• Created window and table displays with latest merchandise based on bi-weekly themes
• Created color stories and executed floor moves to provide an easier shopping experience for customers
• Styled store mannequins to reflect current trends and promote sales
• Remerchandised store bi-weekly to highlight new product and increase sales

Washington D.C. Metro Area

• Completed a comparative pricing analysis comparing the pricing of BJC competitors to ensure BJC was competitively priced online
• Completed an assortment analysis comparing the assortment mix of BJC competitors to forecast the optimum product assortment for BJC to be competitive in the marketplace
• Completed a trend analysis for Fall/Winter 2015 to ensure that BJC was on trend with competing brands
• Assisted in the compilation of a weekly e-newsletter, ensuring that images and… Show more
• Assisted in the compilation of a weekly e-newsletter, ensuring that images and price-points were correct before dissemination
• Assisted in creation of inspiration boards highlighting current trends Show less