CASA AZUL, August 2023 – December 2023• Strategize new promotional events and campaigns to curate the Casa Azul brand footprint to attract new and existing target consumers, increasing conversion rate to 9.8% for email sign-ups.• Capture engaging images for event highlights and ad campaigns, increasing Instagram following by 17.5%.• Test different marketing strategies to evoke a positive brand perception, collecting KPIs and consumer feedback to write a recap with insight about… Show more CASA AZUL, August 2023 – December 2023• Strategize new promotional events and campaigns to curate the Casa Azul brand footprint to attract new and existing target consumers, increasing conversion rate to 9.8% for email sign-ups.• Capture engaging images for event highlights and ad campaigns, increasing Instagram following by 17.5%.• Test different marketing strategies to evoke a positive brand perception, collecting KPIs and consumer feedback to write a recap with insight about event successes and opportunities for improvement.• Complete performance evaluations for 10 staff members to ensure our team aligns with the brand image.BUBBL’R, September 2023 – January 2024• Develop and execute distribution strategies to grow brand visibility and drive sales in assigned territories.• Plan and coordinate local product drop offs to companies which align with the brand mission/audience. • Educate consumers on product benefits by relaying brand messaging in a fun, simple, and engaging way.• Conduct market research to identify local trends and opportunities for future targeted campaigns to increase brand awareness.• Analyze campaign performance metrics to provide new campaign strategies.• Built positive relationships with customers to create a favorable brand image in effort to increase the lead-to-customer ratio by 5.68% Show less

Founded Runway Without Rules in 2020, an Online Women’s Retailer for affordable clothing• Planned and executed quarterly social media marketing campaigns on Later, running ads on Facebook and Instagram to promote seasonal collections designed to increase sales and brand awareness.• Created photo and video content on Instagram and TikTok, to garner engagement and grow to 2,000 followers.• Researched suitable influencers to assist in broadening marketing efforts via an ambassador… Show more Founded Runway Without Rules in 2020, an Online Women’s Retailer for affordable clothing• Planned and executed quarterly social media marketing campaigns on Later, running ads on Facebook and Instagram to promote seasonal collections designed to increase sales and brand awareness.• Created photo and video content on Instagram and TikTok, to garner engagement and grow to 2,000 followers.• Researched suitable influencers to assist in broadening marketing efforts via an ambassador program.• Planned and executed vending at pop-up shops and local Chicago events, such as the Black Women’s Expo. Allocated event budgets, designed and ordered marketing materials using Canva, oversaw the live events.• Attended apparel trade shows quarterly to source inventory and maintain relationships with vendors.• Wrote copy for weekly email campaigns using Klaviyo and MailChimp to promote sales, showcase new products, and provide style inspiration, averaging a click-through rate of 2.6%. Show less

- Serve as the first point of contact for incoming customer inquiries through Zendesk & Wix- Communicate with corporate partners to source inventory - Research and problem-solve unique customer or product issues Create response templates in the appropriate voice to enhance team efficiency and response time- Use Jira to work closely with logistics team to resolve any backend issues with customer information or work on current projects

- Serve as the first point of contact for incoming customer inquiries through Zendesk & Gynesis- Answer phone calls to assist with customer issues- Process refunds, cancellations, and adjustments to customer subscricriptions as needed- Manage time effectively in order to meet daily quotas

- Serve as the first point of contact for incoming customer inquiries through Zendesk & Wix- Communicate with corporate partners to source inventory - Research and problem-solve unique customer or product issues Create response templates in the appropriate voice to enhance team efficiency and response time- Use Jira to work closely with logistics team to resolve any backend issues with customer information or work on current projects

- Retained product knowledge to relay to consumers- Met weekly sales quotas- Maintained relationships with multiple store accounts and scheduled tastings weekly - Created marketing plans to bring awareness to the brand in the Washington, DC test market

• Achieved sales goals by utilizing promotional tools to provide customers with incentive to make a purchase• Developed relationships with clients to better understand their needs• Utilized operational policies & procedures and retail systems to perform tasks more efficiently• Assisted in sorting weekly shipments of new merchandise with manager, ensuring product made it to the floor immediately• Assisted the visual team with updating displays highlighting new merchandise and key… Show more • Achieved sales goals by utilizing promotional tools to provide customers with incentive to make a purchase• Developed relationships with clients to better understand their needs• Utilized operational policies & procedures and retail systems to perform tasks more efficiently• Assisted in sorting weekly shipments of new merchandise with manager, ensuring product made it to the floor immediately• Assisted the visual team with updating displays highlighting new merchandise and key trends• Responsible for making sure signs are updated throughout store, keeping customers and associates aware of current promotions• Trained new associates in sales and operational processes Show less

• Created window and table displays with latest merchandise based on bi-weekly themes• Created color stories and executed floor moves to provide an easier shopping experience for customers• Styled store mannequins to reflect current trends and promote sales• Remerchandised store bi-weekly to highlight new product and increase sales

• Completed a comparative pricing analysis comparing the pricing of BJC competitors to ensure BJC was competitively priced online• Completed an assortment analysis comparing the assortment mix of BJC competitors to forecast the optimum product assortment for BJC to be competitive in the marketplace• Completed a trend analysis for Fall/Winter 2015 to ensure that BJC was on trend with competing brands• Assisted in the compilation of a weekly e-newsletter, ensuring that images and… Show more • Completed a comparative pricing analysis comparing the pricing of BJC competitors to ensure BJC was competitively priced online• Completed an assortment analysis comparing the assortment mix of BJC competitors to forecast the optimum product assortment for BJC to be competitive in the marketplace• Completed a trend analysis for Fall/Winter 2015 to ensure that BJC was on trend with competing brands• Assisted in the compilation of a weekly e-newsletter, ensuring that images and price-points were correct before dissemination• Assisted in creation of inspiration boards highlighting current trends Show less