Kara Hughes Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Canada Area

Develop and manage the social media strategy, creating engaging content for various social media channels. Establish objectives and key performance metrics to measure success. In 6 months, using a combination of organic reach and paid advertising:• Doubled total Facebook fan base.• Increased Instagram audience by 25%. Develop content and target audiences for paid Facebook and Instagram posts based on previous key performance indicators.Coordinate with brands (Apple, Beats, Bose) on the creation of marketing materials and social media content for product launches and promotions.Craft SEO friendly copy for social media ads, e-commerce product pages and landing pages.Create the look, feel and message of all in-store promotional signage.Develop and create packaging copy for new private label products that conveys technical specifications while remaining customer friendly.Create all customer facing marketing copy for documents such as catalogues, return policy and point of sale receipts. Craft internal corporate memos.Respond to and manage all customer service requests as well as monitor social media accounts for customer issues.Manage and update the e-commerce site using Shopify and Wordpress.Create store communications and post on an internal Wordpress portal.

Montreal, Canada Area

Provided swift and efficient assistance to the iStore Executive team. Managed agendas and expense reports and filtered all incoming calls. Responsible for booking all company travel as well as purchasing office supplies and furniture while staying in budget. Resolved all customer service needs as well as managed all e-commerce orders. Assisted the Accounting Department with purchase orders and invoicing. Greeted all guests and provided a warm and inviting environment and positive first impression of iStore.

Montreal, Canada Area

Proposed and implemented a social media strategy beginning with Facebook and Twitter and eventually included Instagram. Using a mix of engaging content and contests, increased the number of Facebook followers from 0 to 500 in 6 months and with minimal budget. This helped broadened the online community, boost website traffic and strengthen relationships with valued customers and community organizations. Played a key role in developing a new website with an E-Commerce component. Created all product pages and crafted SEO friendly copy for landing pages and the company blog. Improved the Google PageRank from non-existent to page 1 of Google search results.

Montreal, Canada Area

Acted as Technical lead in a team of 5 people, verified documents and determined rates of duty and classification codes for goods coming into Canada. Remained up-to-date on all Canada Customs regulations and programs and updated clients accordingly. Constant communication with team members ensured shipments were cleared quickly and with an error ratio under 2%. Played an integral role in training over 50 co-workers on a new operating system and helped write the operating manual for this system.

B.A., Communication Studies

Graduated Honors, member of the Golden Key International Honor Society

Diplôme D'Études Collégiales, Social Sciences

Activities and Societies: Golden Key International Honour SocietyGraduated with Honors