Kara Ferguson Email & Phone Number

Oakland, California, Us

Miami, Fl, Us

Develop and direct marketing strategy to acquire, retain and grow channel partnerships. Lead planning, prioritization and optimization of marketing initiatives to ensure performance and drive volume. Launched elite contractor program to increase loyalty to the brand, drive B2B co-marketing strategic programs and manage all communications to the channel. Work cross functionally with sales, business development and tech teams to ensure a seamless and successful contractor experience.

San Diego, California, Us

Manage strategic marketing initiatives in support of the contractor channel for Renovate America's HERO Program and Benji financial products. Direct end-to-end marketing operations including co-op marketing programs, product launches, sales support and contractor partnership relationship building to drive business.

San Diego, California, Us

Managed all marketing programs for Westcoat including branding, national advertising campaigns, social media, web site content and development, trade shows, photography and public relations.

Freelance/contract work offering marketing support, public relations programs and corporate photography. Services include brand strategy, marketing plan development, project management/account service, publicity projects and promotions. Industries included hospitality, research services, medical device and architecture/interior design.

Supervised agency marketing and advertising projects for several top accounts including UCSD Healthcare, Hang Ten, and the San Diego Padres. Hired and managed a team of account service representatives while overseeing the production of all broadcast and print marketing materials. Specific areas of expertise and focus included strategic marketing, planning, brand positioning and the creation and implementation of comprehensive marketing campaigns.

Managed media relations/publicity activities for all CAT Sports properties, sponsors and events including primary placement on major network and cable television, radio and daily newspapers in over 15 U.S. markets. Served as press liaison on event day as an information source for event logistics, activities and interviews with athletes and celebrities. Major events included the Bud Light Triathlon Series, Summer Skate and the NFL Quarterback Challenge. Also handled the creation and placement of print advertising and direct mail as well as the development of sponsorship packages and added value promotions.

Bachelor Of Science, Advertising

Master'S Degree, Mass Communications