Accomplished creative professional and paid media strategist with over a decade of experience leading paid and organic communications strategy and design for Fortune 500 brands, nonprofits, and coalitions. Skilled in developing media strategies that combine compelling creative with targeted execution across digital, social and print. Always exploring new creative ways to execute bold, future-focused campaigns that connect brands with their audiences in the right ways.Expertise spans the full lifecycle - from insightful research and audience segmentation to concept ideation, media planning/buying, creative development, and performance optimization. Proven ability to translate big ideas into tangible creative assets and paid media tactics that drive impact and business results.Passionate about mentoring high-performing teams, utilizing data-driven approaches, staying up to date on the latest industry tools and innovations and building long-standing client partnerships. Core competencies include: paid media strategy & DSP management, digital/social advertising, branding & creative direction, project management, client relations and graphic design (with Adobe Creative Cloud).