Kara Frazier Email & Phone Number

As the Vice President of Marketing Communications, I work closely with VPA’s financial experts to plan, produce, and promote resources that help tech founders navigate and optimize their investment and exit opportunities.

Pleasant Grove, Utah, United States

As the Director of Marketing Content & Communications, I managed brand messaging, demand generation content strategy, and product marketing to connect with ObservePoint’s target audiences across all marketing efforts and channels of communication.

Salt Lake City, Utah

As the Marketing Manager at Scalar, I directed the company's rebranding initiative, designed and organized the production of all new marketing collateral, launched the updated website, and initiated a thought-leadership and content creation plan.

Provo, Utah Area

As the Campaign Manager at ObservePoint, I proposed campaign topics and strategy, oversaw execution, and monitored the results of ObservePoint’s marketing campaigns. I organized the campaign and content calendars, as well as directed and monitored the creation of deliverables through the content, design, development, and demand generation teams and processes. In this role, I also managed ObservePoint’s digital channels including websites, email, social profiles, paid display and retargeting ads, webinars, and ObservePoint’s industry-leading virtual event, the Analytics Summit.

Provo, Utah Area

As the Content Marketing Specialist at ObservePoint, I managed the strategy and execution of sales enablement efforts, created and refined content initiatives for demand generation and product messaging, and coordinated presentation content for industry trade-show events, webinars, and ObservePoint’s bi-annual virtual Analytics Summit. In this capacity, I was able to work with world-class brands such as Adobe, NBC, Hewlett Packard Enterprise, Domo, Forrester Research, and Google.

As an Account Manager in the Advertising Program at BYU, I was able to manage campaign strategies for clients such as Belle Frank (Chief Strategy Officer Young & Rubicam Global Health Practice), Fieldstone Homes, Foundation for a Better Life, and Marriott International.