Craveity is a marketing and branding agency focused on inspiring healthy, sustainable food experiences by supporting B2B and B2C businesses in the food industry.+ eCommerce Strategy: Develop and implement comprehensive eCommerce strategies aligned with company objectives to drive sales, increase market share, and improve customer acquisition and retention.+ Platform Management: Oversee the management and optimization of eCommerce platforms including Shopify to ensure a seamless user experience, clean functionality, and performance.+ Data-Driven Decision-Making: Regularly track and review analytics and KPI performance to identify areas for improvement and make data-driven decisions.+ Marketing Strategy: Create and execute customized digital marketing strategies and plans which include PPC, Meta Ads campaigns, Google Adwords campaigns, Amazon Ads, SEO, email marketing, social media marketing, SMS campaigns, website improvements and other digital marketing tactics+ Budget Management: Develop and effectively manage budgets, allocating resources and funds to maximize ROI and achieve business objectives.+ Campaign Optimization: Utilize market research, campaign data and analytics to inform day-to-day strategic marketing decisions in order to optimize efforts towards company goals.+ Partnership Management: Work collaboratively with company leadership, marketing managers, designers and other key partners on large company initiatives including a rebrand, new product development and strategic partnership development.+ Team Leadership: Hire, lead and mentor a team of marketing professionals, designers and developers. Provide guidance, support, and development opportunities to ensure team success and growth.

+ Provide both in-person and online courses for the School of Professional and Continuing Education+ Develop new classes and class materials with clearly outlined learning objectives + Keep and submit student records on attendance and course grades+ Courses Taught: WordPress Introduction, WordPress Intermediate, Small Business Branding, Social Media Business Strategy, Create a Website without Coding

+ Develop and present materials for classes and workshops on the topics of online coding (HTML & CSS), WordPress, social media, digital ads and UX design+ Build a welcoming and engaging educational environment for students learning new technical skills+ Received positive review from students through anonymous post-class surveys with net promoter score consistently at 65+

+ Develop new promotional strategies aimed at organization awareness and membership+ Audit existing social media, email, print and website marketing materials+ Work closely with board of directors to provide updates on marketing plans

+ Managed a team of approximately 10+ designers, web engineers and project managers, focusing on training, skills development and professional development+ Led the account growth of 15+ client accounts ranging in size from single individuals to large national brands+ Handled day-to-day project management of web projects including project strategy, planning and budget management+ Made websites like nobody's business

Ad 2 Milwaukee is a member organization of National Ad 2, a division of the American Advertising Federation (AAF). Ad 2 Milwaukee consists of members aged 32 years or younger, either employed or interested in advertising and its related fields.+ Planned and lead the organization's strategic direction+ Managed a team of approximately 10 board members and committee chairs+ Completed a rebranding including an updated logo, website, branding guide and business materials including business cards and letterhead+ Coordinated regular events ranging from speaker events to informal happy hours+ Oversaw outgoing communication including regular email newsletter and social media postings

+ Used an understanding of clients’ businesses to identify and develop strategic business opportunities in reference to financial technology+ Managed day-to-day account-level activities for some of FIS' largest clients+ Organized, facilitated and led regular strategy, relationship development and status meeting with clients+ Examined client-facing materials to ensure accurate and effective messaging

Buena Vida Coffee is a not-for-profit company that believes in sharing the "good life." Buena Vida Coffee is focused on making a difference in the life of a child: For every bag of coffee purchased, Buena Vida Coffee provides one meal to one child at the Sociedad Amigos de los Niños orphanage in Honduras.+ Coordinated the company's rebranding effort from "Sister Maria Rosa Coffee Company" to the "Good Life" brand used today+ Served as a central point of organization for the creative development team+ Created a project schedule for launching a newly developed brand+ Conducted primary and secondary research, including focus groups and surveys+ Applied data and information to make informed marketing decisions and strategic recommendations

+ Developed social media strategies, recommendations and content for national clients+ Constructed online media plans for seasonal campaigns+ Monitored brand sentiment on social media channels+ Clients included: Medela, Wisconsin Department of Tourism, McDonald’s, Yes Vodka, Seven Daughters