Kara Holloway, Mba Email and Phone Number
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Equipped with over 10 years of experience in sales and inventory analytics, trade planning and marketing. Offering a strong project management skill-set including analytical thinking, strategic planning and implementation. Enjoys developing creative strategies and implementing them into a tactical plan. High level of intellectual curiosity and commitment to excellence of person and product.
Summit Hill Foods
View- Website:
- shfoodspro.com
- Employees:
- 137
-
Senior Manager Customer DevelopmentSummit Hill FoodsChattanooga, Tn, Us -
Revenue Growth & Trade Marketing ManagerSummit Hill Foods Feb 2024 - PresentRome, Georgia, United States -
Trade Marketing ManagerSummit Hill Foods Jun 2019 - Feb 2024Rome, Georgia -
Walmart Category ManagerSanofi 2013 - 2019Chattanooga, Tennessee AreaCreates compelling selling stories and insights from sales data to support and develop category growth of Sanofi CHC products (primarily Gold Bond, $125+MM annual retail sales) through Walmart’s extensive retail network (including Sam's and Walmart.com). Owns relationship with Walmart Replenishment Managers for ongoing management of Gold Bond Lotion, including promotional support, sales forecasting, inventory management, and new item launches. • Sales Analytics -- resulting in increased sales volume (+82% L5 years) and quota attainment• Inventory Management / Customer Relationship Management -- generating +$18MM incremental annual retail volume through Walmart’s acceptance of suggested replenishment strategies resulting from trust built through years of consistency and partnership• Promotional Strategy -- Securing over $43MM in off-shelf display support through assortment and sell through analysis to create the optimal display for Walmart and the consumer.• New Item Selling -- Achieving 95% New Item Distribution success rate driven by category partnerships• Order Management -- Improving OTIF Performance from 17% in Jan 2017 to over 85% at the end of 2018• eComm -- Enhanced Sanofi brand presence on Walmart.com resulting in Retail sales growth +64% FYTD • Cross-functional Strategy Development / Implementation -- with Sales, Marketing, Sales Planning and Customer Service to advance Sanofi CHC’s initiatives at Walmart• Management Experience -- managed Category Analyst and leader/trainer of team projects and processes• Awards: 2014 - 2017 Walmart Supplier of the Year -- Health & Wellness -
Assistant Manager, Trade PlanningThe J.M. Smucker Company 2010 - 2012Orrville, Oh• Post Promotional Analysis -- Led Trade Reviews which evaluated promotional ROI leading to actionable suggestions for improving the efficiency and effectiveness trade funds.• Promotional Planning -- Led Planning Sessions partnering with sales and category management to plan future promotional activity, incorporating past Trade Review insights and encouraging alignment with Smucker Trade Strategy.• Budget Management/Forecasting -- Assisted Wal-Mart, Publix, Delhaize and other key account in management of over $200MM in Trade Funds by providing insight to improve promotional and forecasting accuracy which fed a more accurate accrual budget balance. • ROI Analysis -- Calculated projected ROI of hypothetical trade strategy scenarios to improve profitability • Data Analysis -- Developed custom reporting solutions utilizing IRI/Nielsen and internal sales data to support Trade and Sales strategy decisions; identifying of opportunity gaps in volume, share, pricing, promotion and product distribution.• Supervisory Experience -- Co-managed workload, training, and development of Trade Planning Analyst -
Brand Management InternBush Brothers & Company Jan 2010 - May 2010Knoxville, Tennessee Area• Shopper Marketing Experience -- Directed Wal-Mart Smart Screen Endcap test that generated a 20% weekly lift and earning a $360,000 profit• Project Management -- Managed cross-functional project (Bush’s Museum and Visitor’s Center) working with outside agencies to create a consumer brand experience outside traditional media, while providing a new equity vehicle for the company• Product Portfolio -- Conducted primary research into methods of industry product line positioning and pricing to aid Director of Marketing in the development of Bush’s Product Portfolio strategy• Analytical -- Leveraged AC Nielsen data to track POS consumption• Agency Collaboration – Participated in Table Top process development and execution of creative content for multiple consumer marketing projects including television, radio, print and digital media by being the liaison with Bush’s creative agency partners -
Marketing InternChick-Fil-A May 2009 - Jul 2009Greater Atlanta Area• Project Management -- Re-designed Quality training for new restaurant leadership, resulting in increased engagement and enhanced excellence of customer experience and retention• Customer Satisfaction -- Designed and conducted qualitative interviews with 60 franchise owners to improve the existing method of customer satisfaction measurement• Media Development and Effectiveness Measurement -- Created and administered readership survey to improve effectiveness of internal magazine. Improved processes and developed content for internal Quality Publications -
Demand PlannerCrescent Sock Co 2005 - 2008Niota, Tn• Planning Experience -- Developed and executed rolling 6 month demand plan collaboratively with operations and salespersons, using historical trend analysis, plan-o-grams and point of sale data for 3,000 SKUs across 3 brands• Sales Forecasting -- Improved forecast variance from 75% to 25% in my first year through trend analysis and improved application of qualitative input from sales force and customers such as Kohl’s and Sears • Data Analysis -- Fulfilled internal data research needs for sales and marketing departments• Project Management -- Managed sales forecasting software implementation project • Data Management -- Created apparel specification management system to organize design details for over 400 products -
Marketing Specialist (Summer Internship)Cru May 2005 - Aug 2005Orlando, Florida Area• Team Leadership Experience -- Coordinated marketing and graphic design teams to target desired market with website message• Strategic Marketing -- Led a team of 5 to develop and execute internal and external marketing plan for the organization website
Kara Holloway, Mba Skills
Kara Holloway, Mba Education Details
Frequently Asked Questions about Kara Holloway, Mba
What company does Kara Holloway, Mba work for?
Kara Holloway, Mba works for Summit Hill Foods
What is Kara Holloway, Mba's role at the current company?
Kara Holloway, Mba's current role is Senior Manager Customer Development.
What is Kara Holloway, Mba's email address?
Kara Holloway, Mba's email address is ka****@****ail.com
What is Kara Holloway, Mba's direct phone number?
Kara Holloway, Mba's direct phone number is +197924*****
What schools did Kara Holloway, Mba attend?
Kara Holloway, Mba attended East Tennessee State University, University Of Tennessee-Knoxville - College Of Business Administration.
What are some of Kara Holloway, Mba's interests?
Kara Holloway, Mba has interest in Photography, Playing The Guitar, Reading Novels, Horseback Riding.
What skills is Kara Holloway, Mba known for?
Kara Holloway, Mba has skills like Forecasting, Cross Functional Team Leadership, Management, Marketing Strategy, Data Analysis, Leadership, Marketing, Microsoft Excel, Strategic Planning, Inventory Management, Process Improvement, Team Leadership.
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