Karah Rogers Mcdonough Email & Phone Number

Lawrenceville, New Jersey, Us

Portland, Maine, Us

Portland, Maine, Us

Portland, Maine, Us

- Develop a comprehensive marketing plan to drive net new prospects to our solutions - Communicate internally to the business on progress and results, and support project management to execute pipeline growth initiatives- Improve foundational metrics and make data-driven decisions to optimize programs and audience journeys, communicating relevant insights to the team- Manage a calendar of marketing activities and internal communication about marketing program plans and historical performance- Partner with the BDR team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes- Manage agency and contractor relationships, expectations, and budgets

Portland, Maine, Us

Portland, Maine, Us

Lewiston, Maine, Us

- Completed re-branding of all go-to-market pieces- Lead the development of a trademark for the company- Effectively oversaw promotions as they directly relate to the website including creative, offer selection, and tracking- Brought in $10k additional revenue in the creation of web promotions- Improved web presence through SEO, A/B Testing, successfully increasing overall website traffic by ~25%- Utilized Google Analytics to gather and track website metrics- Managed social media strategy across channels including writing creative copy for the manufacturing audience- Initiated the development of an email marketing platform- Wrote course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively- Designed sales and marketing collateral, and user documentation for print and online sales teams- Presented to senior and executive management monthly sales projections, post mortem analysis, branding initiatives and product launches- Responsible for the planning and implementation of industry events including events co-sponsored with suppliers- Supported HR in targeting the 'millennial' generation, creation and development of internship opportunities, and overall employee moral programs

Portland, Maine, Us

- Executed and tracked direct marketing campaigns to attract audiences to conferences, virtual events, online publishing sites and subscription services- Application of Google analytics/Adwords/UTM tracking to evaluate effectiveness of campaigns- High-level focus on visitor engagement, customer experience and conversion rate optimization with success on adding 300+ new e-newsletter subscribers- Responsible for social media management, planning, content creation and execution- Coordinated, designed and implemented B2B and B2C print and digital marketing collateral- Strategized and helped launch automation campaigns including on-boarding campaigns, renewal campaigns, and transaction-based campaigns- Created and managed a comprehensive lead generation process that included content, promotional materials and dates, and lead guarantees

Stratham, Nh, Us

- Scheduled and maintained all advertising efforts including designing, reserving and sending ad proofs to various media outlets- Creation of branding and logo design for New Construction Projects- Updated all new construction marketing materials both physical and online- Managed email marketing - event blasts, newsletters, weekly open house emails, public outreach- Composed press releases, monthly featured property listings, and builder advertising letters- Monitored social media programs aand writing blog posts for the Gove Group Blog- Daily use of Adobe Illustrator, InDesign, and Photoshop

Responsibilities include; -Checking customers in and out of the Inn -Booking reservations via telephone and online, -Managing restaurant staff of about 20 persons-Hostess -Overseeing housekeeping staff and room cleanliness-Answering telephone calls-Providing customers with an extremely enjoyable stay

-Execute various marketing and brand strategies for the sporting equipment department -Further the exposure of LL Bean and their products via the web -Expertise in site usability and consumer buying behaviors -Manage web categorization and product placement on LLBean.com -Experience with Google Adwords and SEO

-Implement marketing strategies for print, broadcast, internet and social media-Designed flyers, graphics, and other marketing material for major in-­‐store events -Conducted research to help identify trends, evaluate competitors and research the market -Composed and directed weekly email newsletters to core customers

Scarborough, Maine, Us

-Researched, coordinated, communicated, and executed various marketing programs initiated by the Marketing Strategy Team. -Composed marketing briefs for various projects and proofed certain marketing materials. -Monitored the marketing drive calendar, competitor flyers, coupon redemption database, and various certificate of insurance paperwork.

Tampa, Fl, Us

-Supervised and coordinated activities of dining room personnel to provide fast and courteous service to patrons -Scheduled dining reservations and arranged parties or special services for diners-Assigned work tasks and coordinated activities of dining room personnel to ensure prompt and courteous service to patrons-Adjusted complaints of patrons

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Marketing And International Business