14- person sales team. Deliver employer health benefits and B2B healthcare service for small to mid-market client. Drive $250M+ in annual premium. Manage strategic accouns for key distribution channel partnerships.➢ Optimized client retention by 5% within nine months of implementing a new commercial sales strategy, resulting in doubling B2B sales pipeline.➢ Enhanced revenue by $40M annually, through the launch of an online enrollment platform for employers.➢ Increased TPA membership by 15% by spearheading the restructuring of self-funded administration product, pricing, and brand.

Led market research and product development teams for employee health benefits and individual insurance products.➢ Optimized commercial health insurance product lines by establishing a PDLC practice.

Spearheaded product lifecycle for employer health insurance benefits while streamlining B2C and B2B digital strategy.

Designed business analyst practice. Led a team of 15 Business Analysts and UX Designers through the restructure of a proprietary E.H.R. platforms to align with the 2009 HITECH act.

Establish, communicate and execute strategic and tactical plans regarding analysis of major initiatives and complex projects. Manage customer requirements and expectations throughout a project. Provide root cause, risk/benefit and gap analysis, needs assessment, and solution validation. Manage complex projects and analysis initiatives.• Conducted initial analysis and requirements gathering for development and implementation of Radiology Decision Support system when ordering high-end radiology.• Developed product roadmap for Marshfield Clinic Patient Portal and MCIS Portal Product Strategy. Assisted with ongoing management of patient portal products.• Project Manager and Business Analyst for Social Security Administration Electronic Exchange Project. Coordinated and wrote the accepted grant proposal.• Completed Marshfield Clinic lean training program. Applied Lean principles to software development to establish a new approach to provide better end user experience.

Managed marketing and business development initiatives to support sales profitability in capital to-order, and installation services.

Established VOC within product development and launch process.➢ Implemented immunization registry throughout Wisconsin healthcare organizations and school districts.

Asses organization's web needs, consult with information systems to develop web based solutions, create and implement web design to optimize user experience. Produce and execute marketing plan for web site as well as provide support and training for end users.