Partner with agencies and independent businesses across the U.S. to consult and provide expertise in the following areas: • Social Media Strategy: refreshing brand social voice/tone, developing social channel and creative approach, creating influencer/creator partner strategy (and suggested partners), defining the organic vs. paid approach and targeting, determining key performance indicators (KPIs) • Influencer/Creator Campaigns: beyond the development of influencer/creator strategy, support in identification and vetting of partners, provide recommendations on influencer management tools based on program needs, create program and posting guidelines for partners, develop whitelisting approach, and review content for FTC guidelines compliance • Real-time Social Activations: support teams gearing up for big campaign activation moments like the Super Bowl to drive real-time engagement and brand awarenessAvailable for project-based/freelance opportunities.

Client Roster: Procter & Gamble, US Olympic & Paralympic Committee, State Farm, Dremel, Kraft, Motel 6, AZEK (TimberTech)• Led the development and oversaw implementation of omni-channel digital campaigns• Drove collaboration with clients and agency partners to align brand marketing initiatives with business goals and product roadmaps• Led the creation and execution of social media branding strategies to guide a brand’s social voice/tone, channel/creative approach, paid/organic strategy and measurement• Developed the strategy and oversaw implementation of 20+ micro to macro influencer/creator activations across Instagram, Facebook, TikTok, YouTube, and X• Drove mass, real-time social media engagement and brand-to-brand banter for State Farm during 10+ NFL/Super Bowl social media/influencer activations• Led creative brief development and ideation brainstorms, as well as managed the production of creative for social, digital and TVC production • Experienced in leading large teams for $3M+ accounts, forecasting financials, developing SOWs, managing budgets, and creating staff plansRecent Accomplishments:• Dremel “You Got This” digital campaign • Elkay “That’s Elkay” rebranding 360 marketing campaign• Kraft Heinz “We Sauced” public relations & social creator campaign• Motel 6 “We'll Leave the Light On. For You.” advertising & social creator campaign

Client Roster: SC Johnson (Raid and OFF! Repellent)• Social media content planner; led monthly content planning with strategy and creative• Social content publisher; scheduled content across Facebook, Instagram, LinkedIn, YouTube and Twitter based on performance insights• Paid social strategist; developed paid promotion plans for SC Johnson brands and executed paid media boosting across Facebook and Instagram• Global community manager and trainer; developed toolkits and facilitated nine virtual trainings for SC Johnson community managers across key markets• Social analytics lead; developed monthly/quarterly measurement reports and co-presented with strategy and creative team leads• Inter-agency partner; nurtured relationships with social media vendors and agency partners by organizing annual planning meetings, quarterly learning sessions, etc.

Client Roster: Frito-Lay, Hormel, Philips Norelco, Aveda, Kona Deep, Britvic• Social media channel manager; published organic content across Instagram, Facebook, LinkedIn, Twitter and YouTube• Community manager; interacted with consumers on brand owned social content – positive and neutral – escalating negative feedback to brand team• Measurement support; compiled monthly social media monitoring reports using native platforms and social tools like Sprout Social or Brandwatch• Social media planning support; led the research and insights of all annual social media plans in addition to developing owned social and influencer activations

Clients: VMware, Unilever, Hormel, Frito-Lay, Philips Norelco, Aveda, Origami Owl

Clients: VMware, Unilever, Storck

Clients: VMware, Storck

Clients: VMware, Philips Norelco, United States Farmer’s and Rancher’s Alliance

Revamped organization’s social media marketing strategy. ● Developed and scheduled monthly social editorial calendars using Hootsuite● Created and evaluated contests on Facebook using Wildfire● Researched and analyzed professional databases focusing on healthcare communications

Worked directly with upper-level communications management to develop marketing materials and enhance the organization’s social media outreach.● Managed daily responsibilities of organization’s social channels● Designed and distributed e-newsletters and various promotional materials● Prepared a promotional media kit designed for legislators