Kara (Kopp) Ewing Email & Phone Number

Washington, Dc, Us

United States

Washington D.C. Metro Area

-Builds & executes integrated communications & marketing plan for Fundraising/Development portfolio.-Partners w/ Development team, internal business units, channel owners, & external vendors to develop & launch creative tactics that support campaign strategy. Develops briefs & creative components & facilitates review & production for offline & online channels.-Develops project timelines & ensures on-time deliverables from across organization & external partners.-Serves as brand ambassador, ensuring that all marketing & communication efforts & assets reflect & adhere to AARP Foundation brand standards. -Works closely w/ editorial team to identify program success stories, interview opportunities w/ beneficiaries and volunteers & other relevant information to support the Foundation’s brand story.-Collaborates w/ digital team to ensure website information is up-to-date & relevant to donor audience in order to achieve business objectives.-Collaborates w/ in-house designer and/or manages external agencies to create brand-compliant assets that advance program objectives.-Works w/ management and other partners from across departments to measure & report on communications & marketing results, perform research & deliver findings & understand & leverage segmentation data, etc.-Works closely w/ consultants to implement mix of customer-facing events, public & media relations, thought leadership initiatives, social media & digital tools, w/ an emphasis on video to achieve development & fundraising objectives.-Builds strong & engaging collateral suite & other assets that align w/ AARP Foundation brand & core messaging, including but not limited to annual reports, brochures, reports, flyers, direct mail, ad copy, press releases, web copy, social media posts, video content, e-mail promotions, etc.-Writes value-driven messaging for multiple platforms & donor segments that resonate w/ targeted donor audience.

Washington D.C. Metro Area

Client Brands: AARP Discounts, AARP Caregiving, OptumRx, Chase, EyeMed, Delta Dental, Collette Travel, United Income• Manages full-funnel, multi-channel marketing campaigns to meet various client objectives (e.g. awareness, engagement, lead generation, customer acquisition, retention) with budgets totaling ~$9 million• Directs creative development, review, execution, and measurement of 65+ campaign tactics, including website builds, videos, print ads, direct mail, email, and digital media (programmatic display and paid search, social, native, and video)• Works with research, data, and media teams to build and apply customer profiles and data models for audience targeting; achieved 42% lift in performance over BAU for direct mail• Develops scopes of work, briefs, and client presentations on campaign strategy, testing, and performance• Key contributor to growth of agency’s largest affiliate account, doubling annual revenue goal and exceeding it by >50%• Notable accomplishments include:o >1 million website visits in 4 mos. and 30% conversion rate from digital campaigns w/ floodlight taggingo Redesigned and re-launched aarppharmacy.com with complex API tools for drug and pharmacy searcheso Planned and executed a direct mail test that drove ~400% higher response rate and 90% better cost efficiency than BAU tactics, proving the value of a strategic retention campaign to be part of the next year’s plan

Washington D.C. Metro Area

• Oversaw Customer Relationship Marketing (CRM) email operations for 1 million members• Directed testing and strategy to optimize CRM email template performance and managed new template development• Managed AARP Member Advantages website content, app message center/push notifications, and social media assets• Directed development of collateral (print and swag) for National Book Festival

Washington D.C. Metro Area

• Launched brand’s Pinterest account; managed content, strategy, scheduling, and analysis• Managed team of contributors to assure consistent, high-quality posts across the account; assigned tasks and informed team of updates to the account, the platform, and best practices• Introduced scheduling tool to spur more than 100% increase in average monthly viewers over four months; implemented new scheduling/reporting system to achieve even greater reach and track and analyze activity• Collaborated with social media specialist and marketing team to align account with brand campaigns and drive traffic to site; and reported on account statistics to track growth and trends

Washington D.C. Metro Area

Client Brands: NBA, NFL, MLS, Broadway, Disney on Ice• Produced copy and marketing material for limited-time offers from high-revenue clients• Trained new editors and educated peers from all departments on the Live Events processes• Managed copy consistency across department, and led creative review of editorial style, format, and voice to ensure clarity and effectiveness• Advocated for the editorial department and increased utilization of its talent by coordinating editor-created content for marketing projects and campaigns

Washington D.C. Metro Area

• Wrote, edited, and proofread copy for Local, Families, AmazonLocal, and AtHome deals• Hired, terminated, and managed freelance writers• Developed comprehensive glossary of high-risk concepts to ensure legally sound copy, saving the company from costly lawsuits• Trained team of editors to field legal quandaries, update glossary, and escalate issues to the legal team• Worked with production coordinators to handle merchant requests and maintain LivingSocial copy style• Worked with photo editors to produce promotions that were cohesive and maximally appealing to audience• Increased revenue by 13K over one month through A/B testing of email subject lines

Washington D.C. Metro Area

• Researched and summarized case law for associates and partners• Drafted portions of claim charts in preparation for filing a complaint• Drafted and prepared exhibits for IP litigation

• Electronically tagged documents for IP litigation• Contributed to categorization of documents and production requests• Performed searches and compiled lists of hot documents for deposition and trial preparation

Administered English language exams to all student levels, graded exams.

Managed office, handled client relations, drafted letters and settlement demands, organized case files.

Prepared legal documents, summarized depositions, compiled and organized case data.

Aurora, Ny

• Took reservations and assigned tables to servers• Welcomed and seated guests• Presented menu and answered questions• Took orders and served guests

Bachelor Of Arts (B.A.), Summa Cum Laude, Psychology, Creative Writing, Gpa: 3.8/4.0; Dean’S List 2006/2007, 2007/2008, 2008/2009

Activities and Societies: Varsity Track & Field, Sprints and Heptathlon; Mr. and Ms. Penn Bodybuilding Competition, Tall Class Champion.

J.D., Law