Kara Labaw Email & Phone Number

Knoxville, Tn, Us

Seattle, Washington, United States

Greater Seattle Area

With a focus on account management, client relations, and internal marketing I am constantly prioritizing projects, liaising with departments and clients, and working to streamline internal processes in this role. Working with clients projects running from $30K to $500K I serve as the client’s primary point of contact and aim to ensure seamless coordination among all teams regarding project deadlines and deliverables. Internally, I have contributed to the success of the organization by creating consistency across all branding assets, led the agency’s internal website update, and oversaw the implementation of a new CRM system.

Greater Seattle Area

Marketing strategy, branding, and stakeholder engagement were at the core of my work with Apex as the Director of Marketing. In addition to retaining existing and acquiring new customers through integrated marketing strategies, I also created targeting marketing strategies to reach specific client industries. With an emphasis on enabling and empowering the sales team to meet and exceed goals I developed impactful tools, sales and marketing materials, and a successful employee incentive program.

Kirkland, Washington

In my role as Marketing Manager, I reported directly to the CEO and was responsible for developing and executing company-wide strategic initiatives. As the company’s first marketing professional, I successfully built the marketing department and strategy from the ground up, influencing every decision and corporate approach. In order to maximize the efficiency of the growing marketing department, I collaborated cross-functionally and oversaw both internal staff members and external contractors. I identified and led several major initiatives including a complete rebrand, website redesign and launch, and the development of the online marketing strategy. In addition, I created the XtremeCares volunteer program, which received a regional award and positive feedback from employees as well as the business community. I wore many hats in this role and learned best practices for both daily operations and overall strategy. As a creative leader, I not only led the development of marketing collateral but also designed print, web and email ads using Photoshop and InDesign. Measurable results:• Scaled marketing efforts to match the company’s rapid growth after opening 6 new offices, growing by 550 employees, adding 4 new service offerings, and dramatically diversifying the client base.• Ignited employee community engagement and enabled Xtreme to beat out 130 other organizations to win Seattle Business Magazine's Community Impact Award (2013) by pioneering the first employee volunteer program, XtremeCares.• Assisted Xtreme to achieve the “Company Identification” American Staffing Association VOICE Award in 2013 after leading total rebranding efforts.• Oversaw event planning and management of Xtreme Consulting’s trade show presence at TechEd North America in 2013 to release a new product; Created all marketing materials and online awareness.

Kirkland, Washington

Prior to being promoted to Marketing Manager, I served as Xtreme’s Marketing Coordinator, which provided me with the opportunity to implement and build upon the fundamentals I learned through my education in Marketing. I was responsible for managing marketing efforts, including social media, corporate communications, event planning and marketing material development in a rapid growth environment. In addition to planning events and creating compelling content, I also developed marketing videos and managed the Corporate Giving budget.

The Center Of Behavioral Business Research

I assisted a WSU graduate student in completing a work study project focused on consumer behavior. To collect data, I led approximately 200 students through a blind test involving an initial survey, product viewing and concluding survey. I analyzed the results of the surveys and provided feedback to the graduate student. Attention-to-detail was paramount for this position as all 200 blind tests has to be conducted in a consistent manner and the data analysis was critical to the results of the study.