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Product Marketing Manager working to increase lead generation via email, direct mail and advertising efforts. Responsible for creating and reviewing success metrics.

- Edit and manage knee book manuscript to be published by St. Martin’s Press in 2007- Conduct online research and organize data for book and other research projects- Selected and managed web design company to redesign NHKC website- Maintain relationship with web designers to keep website updated and fresh- Manage patient collateral- Answer phone calls and create appointment schedule- Contact insurance companies for required pre-certifications - Bill patient insurance for office visits and all other services

Responsible for all strategic marketing decisions with a budget of approximately $150K for this small B2B organization. mbi provides third party administrators with technology that monitors the flex convenience card - a debit card that accesses an employee's flexible spending account. mbi has since been bought out by Metivante.

- Managed eRoom’s Onyx database (eRoom’s CRM/sales management system) for all marketing purposes- Researched, selected, and managed eRoom’s email marketing vendor- Guided email marketing vendor in the creation and database flow of email programs- Created reporting dashboards and analyzed results for each email campaign- Produced eRoom’s tri-weekly thought leadership subscription-based email –ePulse and the monthly electronic newsletter - eFlash- Involved in all aspects of direct mail creation (on and offline programs)- Creative and copy direction- Web design- Lead flow into database- List procurement- Lead tracking and analysis- Sales training- Management and selection of eRoom’s advertising agency