Kara Micaela Lara Email & Phone Number

Mcallen, TX, US

Edinburg, Texas, United States

Edinburg, Texas

• Define social media marketing strategies that include content guidelines, analytics, and handling of sport-specific accounts for multiple platforms
• Manage email marketing efforts for internal and external communication lists
• Manage in-game social media content to enhance brand awareness and fan experience
• Assist with graphic design materials for digital and print

Edinburg, Texas

• Assist in the development of the athletics brand for the first university of the 21st century using social media, cross-promotional campaigns, and merchandise/licensing
• Strategize promotional offers and themed nights for athletic events to help drive attendance and enhance the fan experience
• Facilitate in-game programming such as on-court/field activities, group outings, and halftime performances
• Work closely with campus partners to foster student engagement opportunities at home events for a primarily commuter campus
• Primary oversight of the UTRGV Athletics Kids Club
• Primary oversight of “Adopt a Game” and “Fan of the Game” initiatives

• Write blog reviews for local businesses to be published via RGVtips.com and other specialty publications
• Produce graphic design materials for local businesses digital media and print needs
• Worked closely with client Spa la Posada to generate interest through social media content strategies catered to various beauty services and multiple spa locations
• Developed content calendars and digital media graphics for Spa la Posada’s five Facebook accounts

Mcallen, Texas Area

• Facilitate in new brand development and customer relations
• Design all promotional items including logo, banners, brochures, business cards, etc.
• Assist lead in educational seminars and public exposition events
• Build brand and customer relations via social media and other marketing methods
• Worked with closely with client Solergy Renewable Energy to help launch solar energy business through the traditional and digital media
• Worked closely with client Solergy Renewable Energy to develop website content for new business

• Plan and generate digital marketing content for upcoming courses and special events using Facebook, Twitter, Instagram, Youtube, LinkedIn
• Produce weekly blogs and other written content for email and specialty publications
• Produce graphic design materials
• Execute photo and video shoots for promotional videos

Edinburg, Texas

• Assist College of Education at UTPA with updating all digital content for graduate programs
• Manage Facebook and YouTube accounts daily with content creation
• Create marketing plans, press releases, and media schedules for campus events

Mcallen, Texas

• Customer service, floor sales, and lead cashier
• Appointed leader in driving and promoting in-store, online "Shoephoria" orders for customers
• Design floor layouts for new merchandise, arrange focal walls, and specialize in store inventory

Hidalgo, Texas

• Escort talent on local media tours to TV and radio networks for promotion
• Help coordinate “meet & greets” with talent and fans prior to concerts and events
• Create marketing presentations and proposals for prospective corporate partners
• Social media marketing and event promotion