Entrepreneur and Founder: RI Spirits, an award-winning spirits brand. Created brand and marketing, operated tasting room and sales apparatus, hands-on involvement in formula and distillery development and operations.

Strategic and operational leader of Providence Animal Rescue League (PARL), a private non-profit organization founded in 1913. PARL serves communities throughout Rhode Island and beyond, providing "for the rescue and relief of suffering or homeless animals." Completed implementation of Salesforce donor database and oversaw redesign of website integrating Salesforce and Hubspot; by combining data sources into one system grew database of active stakeholders by 45%. Personally solicited new gifts of $15,000-$20,000 from several new donors. Increased annual appeal frequency and used email and online solicitation to increase total individual gifts. Restructured staff and reduced operating expenses while increasing effectiveness and accountability.

Senior manager with broad responsibilities for earned revenue, patron and donor communications, audience development and brand management for the UK’s largest touring classical ballet company. Formulated an integrated marketing and communications strategy to expand awareness and broaden appeal of the company. Restructured departmental operations and increased effectiveness while cutting expenses. Integrated marketing, fundraising, and organizational messages into one strategic architecture, dramatically expanded use of digital channels, and found new audiences in a previously declining environment. In part, successes were driven by a new strategy of integrated marketing and communications, creating new public programs and engagement activities, engaging directly with new audiences through social media and events, and offering press and media insight into in the company’s people and their stories. In just over a year achieved a five-fold increase in non-review press coverage, revamped visual identity and advertising standards, broadened and diversified marketing and communications campaigns tailored to defined cultural consumer segments, launched a successful brand awareness campaign, recreated the website from the ground up to better serve users, collaborated with BBC4 on development and filming of combined documentary/performance broadcast featuring the company’s new work, and increased both audiences and earned revenue by nearly 10%.

Led a marketing and fundraising consulting firm specializing in helping arts organizations integrate communications, marketing and fundraising efforts in order to clarify and expand appeals to current and potential patrons, manage the patron experience, grow active audiences and donor bases and earned and donated revenue, and use data to make informed decisions about pricing, packaging, and prospect identification. Clients included Arts & Lectures (University of California, Santa Barbara), the Capitol Center for the Arts (New Hampshire), Pacific Opera Victoria (Canada), Annenberg Center for the Performing Arts (University of Pennsylvania), UCLA Live (University of California, Los Angeles), Opera North (US), and the Chan Centre (University of British Columbia). -- Developed audience growth and patron relationship programs that led to increasing and sustainable revenue streams -- Led marketing and fundraising campaigns that effectively combined multiple communications channels -- Led branding and visual identity programs to increase awareness and patron involvement -- Implemented pricing, forecasting, and revenue management programs that enabled long-term improvement in cash flow and business practices around revenue and budgeting-- Implemented ROI analysis and campaign tracking to maximize efficiency in marketing and fundraising efforts

Responsible for articulating and managing strategic communications and revenue generation for the Office of the Executive Director for the Arts (EDA), a comprehensive university performing arts program, and for maximising both student participation in the arts and faculty inclusion in arts programs and performances. Carolina Performing Arts, the flagship program of the EDA, presented 50-70 performances of world-class and innovative artists each season, and served as a central arts hub for the university’s growing commitment to the arts. Responsibilities included marketing, public relations, curriculum development, collaborative programs such as the Carolina Creative Campus, works in progress in the Process Series, and other campus arts activities, and management of box office and theatre operations staff.-- Developed marketing and communications strategy and served as senior advisor to program executive and university chancellor’s office -- Led functional areas of marketing, patron relationship management, box office and audience services, Tessitura CRM system, media and public relations -- Created new pricing and dynamic pricing models that improved revenue on all performances -- Grew audiences and improved audience diversity -- Managed academic/arts integration activities in a variety of performance serie

Developed strategy and implemented operations for SF Opera’s subscription marketing department. Managed campaigns resulting in nearly $14M of institution’s $20M earned-revenue budget. Designed and managed direct mail, telemarketing, and web/email campaigns, and implemented new patron service programs and events. Reformulated and implemented new patron retention program, focused on communications and education through public programs, new web and email outreach, and direct mail. Leveraged multi-channel marketing to prospect for new patrons, utilizing data mining, list vendors, and demographic analysis.Significant accomplishments:• Increased subscription revenue by nearly 30% in three seasons• Drove new customer acquisition and patron retention to exceed goals• Managed the Opera's brand and logo redevelopment project resulting in the new corporate identity (debuted January 2006)• Increased volume and value of web transactions nearly 10-fold, and managed transition to live, online sales of subscriptions and single tickets as part of the BRAVO! Tix program• Working with the Chief Financial Officer and Marketing Advisory Committee of the Board of Directors, formulated long-term growth strategy (based on in-depth patron research, which indicated areas of opportunity in patron retention, prospecting, changes in products and offers) and managed budget and other resources to maximize returns on investment.

Developed and implemented all marketing functions for opera festival’s 43-performance season, including marketing campaigns for subscriptions, single tickets and group sales; box office and ticketing; telemarketing; patron services; market research and strategic planning; marketing budgets. Created and managed campaigns using direct mail, advertising, e-marketing, sales promotion, telemarketing, sponsorships, and partnerships..Other responsibilities included:• Scheduling of each season’s performances and subscription packages• Pursuit and implementation of corporate sponsorships• Management and maintenance of design and content of company website• Editorial oversight of all company publications, including 100-page program book• Service as a member of the county Tourism Advisory Board.

In partnership with new company leadership, created new position responsible for a combination of functions in fundraising, board and patron relationship management, development communications and event promotion, and fundraising through grant funding and special event sales.• Planned and managed all company communications regarding special events, concerts, and development functions, including institutional positioning, promotion, and audience development. • Created and managed all development communications and publications• Implemented marketing and publicity campaigns for individual events and concerts• Obtained grant funding for and led subsequent creation of new educational programs, including an “Opera in the Schools” program• Served as company liaison to board and multiple guilds

Managed membership and fundraising communications, public information and policy campaigns, media development, and annual review development for the oldest and largest refugee resettlement charity in the US. Led rebranding campaign (incorporating new visual identity into large-scale public awareness campaign around the message 'we replanted your family tree' nationwide), organised communications responses to state and federal legislation restricting the rights of immigrants and refugees, produced weekly Russian-language television show for recently arrived refugees, designed and coded organisation's first website..