Kara Latham

Kara Latham Email and Phone Number

Vice President of Marketing @ Grace Management, Inc.
San Diego, CA, US
Kara Latham's Location
Dallas, Texas, United States, United States
Kara Latham's Contact Details

Kara Latham personal email

n/a
About Kara Latham

With over 15 years of experience, including a decade in healthcare marketing, I have a strong track record of delivering results in competitive markets. My expertise spans startups, private equity-backed companies, and M&A environments, where I've consistently driven growth and operational excellence.I'm recognized for building and leading high-performing teams and have a direct, solutions-focused leadership style. Whether contributing strategically or executing hands-on, I’m always ready to dive in. My approach is collaborative, ensuring trust and care in all relationships.Key areas of expertise include demand generation, go-to-market strategies, product marketing, customer success, and brand development. I’m passionate about scaling businesses, creating value, and leveraging data to drive measurable success.Specialties: SaaS, Med Device, Infusion Pharmacy, Medicare/Medicaid, HCP, and Payer Marketing, GTM, Sales Enablement, Comms

Kara Latham's Current Company Details
Grace Management, Inc.

Grace Management, Inc.

View
Vice President of Marketing
San Diego, CA, US
Kara Latham Work Experience Details
  • Grace Management, Inc.
    Vice President Of Marketing
    Grace Management, Inc.
    San Diego, Ca, Us
    View
  • Faros Health
    Head Of Marketing + Communications
    Faros Health Nov 2023 - Present
    Seed-Stage StartupAt Faros Health, we believe every person deserves to make fully informed decisions about healthcare without fear of the unknown. The Faros Health ENLIGHT platform gives users a holistic view of care options - bringing quality, cost, patient experience, and education together in one place. Finding and choosing the best care has never been easier! To learn more about this new employee-sponsored benefit available for self-funded employers throughout the United States, visit faroshealth.com or message me.
    View
  • Kara Latham Consulting, Llc.
    President
    Kara Latham Consulting, Llc. Jun 2006 - Present
    As a seasoned professional with a proven record of driving growth and delivering value —I provide expertise in marketing leadership, strategic communications, digital marketing, content strategy, branding, GTM strategy, customer experience, demand generation, sales enablement, and more. With a strong background in Mergers and Acquisitions, I’ve supported nine successful M&As over the past seven years, helping companies streamline and scale their marketing functions pre- and post-acquisition. My experience allows me to quickly identify and implement high-impact strategies that drive growth and build brand value. I thrive in navigating complex challenges, delivering results with precision and agility.With a diverse background in DME, Rx, Infusion Pharmacy, Med Device, Healthcare Franchises, SaaS, and HealthTech, I bring a unique perspective to scaling businesses in highly regulated industries.
  • Ccs Medical
    Vice President, Growth Marketing, Demand Generation
    Ccs Medical Apr 2022 - Jun 2023
    Dallas, Texas, Us
    Spearheaded growth initiatives across Market Access, Field Sales, Clinical Education, and Digital Health teams, achieving a 43% YoY increase in referrals by implementing innovative HCP and Patient engagement strategies. Developed and executed Go-To-Market strategies for collaborative care programs and a digital health mobile app, enhancing care for individuals with chronic conditions. Led multiple pilot programs to test and refine these initiatives.Launched HCP-focused digital and traditional marketing campaigns, leveraging partnerships with key health systems and medical associations to boost brand visibility and drive patient acquisition.Successfully cultivated partnerships with healthcare organizations, employers, payers, and manufacturers to expand reach and improve outcomes for patients with chronic conditions, driving cross-channel collaboration and sustainable growth.
    View
  • Vital Care Infusion Services
    Vice President, Marketing And Communications
    Vital Care Infusion Services Aug 2021 - Apr 2022
    Brentwood, Tennessee, Us
    Developed and implemented a comprehensive marketing strategy, seamlessly integrating communications across corporate and franchise networks, which drove alignment and strengthened brand presence.Led a complete rebrand, positioning Vital Care as a nationally recognized industry leader in infusion services, significantly enhancing brand visibility and market perception.Played a key role in optimizing the franchise acquisition process, while spearheading demand generation strategies that exceeded aggressive growth targets through a mix of digital and traditional marketing channels.Created impactful marketing materials, web content, and educational resources to support franchisees and elevate their success in the infusion therapy space.Directed the Annual Franchise Conference and Sales Growth Conference, driving a substantial increase in franchisee attendance and engagement, with long-lasting improvements in franchisee performance.
    View
  • Clinedge
    Senior Manager Project Management, Marketing And Strategic Initiatives
    Clinedge Sep 2020 - Sep 2021
    Quincy, Ma, Us
    Acquired by Elligo Health, September 2021Successfully led a merger and rebrand, positioning ClinEdge to compete with larger industry players by highlighting unique service offerings and technology-driven clinical trial management solutions.Led cross-functional teams on high-impact projects spanning compliance, brand identity, customer experience, and workforce management, delivering solutions that supported critical business initiatives.Developed and managed internal communications, including a comprehensive return- to- office playbook during the pandemic, as well as change management communications for a rebrand, merger, and acquisition.Conducted market research and competitive analysis to assess risks and market viability for new products and services, crafting strategies and tactics that drove business growth.
    View
  • Adapthealth
    Director Of Marketing And Customer Experience
    Adapthealth Jun 2018 - Sep 2020
    Plymouth Meeting, Pa, Us
    Majority of Contract was with Solara Medical Supplies (2 years), then AdaptHealth (3 months)Acquired by AdaptHealth, July 2020Developed and executed multi-channel digital and traditional marketing strategies, targeting diverse segments such as patients, payors, healthcare providers (HCPs), and partners, resulting in a significant increase in new starts.Managed a rebrand alongside the development and launch of a new website, driving a substantial rise in traffic, online orders, organic leads, and overall brand visibility. Spearheaded the Go-to-Market and product marketing strategy for a disruptive mobile refill app, surpassing industry adoption rates within the first three months.Drove patient acquisition through targeted TV, radio, and PPC campaigns, significantly expanding reach and engagement.Led sales enablement initiatives that supported the growth of the account executive (AE) team from 5 to 45+, equipping them with tools and resources to foster relationships, drive referrals, and promote patient engagement and retention.Crafted internal communications for philanthropic initiatives, quarterly town halls, multiple acquisitions, and the development of recruitment marketing and an employee recognition program, enhancing company culture and engagement.
    View
  • Medical Specialties Distributors, Llc
    Director Of Business Development- Consultant
    Medical Specialties Distributors, Llc Feb 2018 - Jun 2018
    Stoughton, Ma, Us
    View
  • Medical Specialties Distributors, Llc
    Senior Manager Project Management, Marketing And Communications - Consultant
    Medical Specialties Distributors, Llc Jul 2017 - Jun 2018
    Stoughton, Ma, Us
    Acquired by McKesson, June 2018•Oversaw all aspects of MSD's $2.1M national conference, managing vendor negotiations, conference website, mobile app, and ensuring seamless event promotion and execution.•Developed and implemented successful GTM strategy for two technology offerings, leading to $800M acquisition. •Devised internal and communications including annual employee give-back campaign, quarterly town halls, employee recognition program, and recruitment marketing.
    View
  • New Beginnings Practice Managment
    Director Of Marketing And Communications
    New Beginnings Practice Managment Dec 2014 - Jan 2017
    New Beginning’s assists practices to manage daily revenue cycle, financial, accounting and operational sides of their business more effectively so that they can focus on what they do best: delivering quality chiropractic patient care.•Created and implemented digital and traditional marketing strategies to drive growth. •Led strategic communications to develop relationships with key industry leaders to maximize referral pipeline to ensure predictable and reliable new member flow.•Leveraged customer insights by creating strategic surveys that ensured relevant sales messaging, subsequently shortening the sales cycle.
  • Preferred Homecare / Lifecare Solutions
    Contract Recruiter/ Recruitment Marketing
    Preferred Homecare / Lifecare Solutions Jan 2016 - Aug 2016
    Phoenix, Az, Us
    •Developed and implemented a recruitment marketing strategy to position Preferred Home Care as a premier employer.•Recruited senior-level, clinical, and support positions.•Fostered relationships with colleges, workforce organizations, and associations resulting in a steady flow of qualified candidates, reducing time to hire by 10 days.
    View
  • Panetiere Marketing
    Task Force,Senior Sales And Marketing
    Panetiere Marketing Jun 2008 - Dec 2014
    Us
    Panetiere Marketing has deep expertise in developing comprehensive customer and market insights to identify new opportunities for clients. Panetiere helps companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences – while providing clients with deeper insight into customers' needs across multiple demographic segments.Business DevelopmentBrand StrategyInternet Reputation ManagementMeeting/Event PlanningInterim Senior Sales Manager
    View

Kara Latham Skills

Sales Hospitality New Business Development Customer Service Sales Process Marketing Marketing Strategy Revenue Analysis Hospitality Management Relationship Building Hospitality Industry Business Process Improvement Business Development Sales Management Recruiting Event Planning Catering Brand Development Event Management Email Marketing Business Efficiency Talent Acquisition Yield Management Food And Beverage Resorts Brand Awareness Branding And Identity Internet Recruiting Facebook Marketing Tourism Cost Efficiency Strategic Consulting Brand Management Operational Efficiency Recruitment Advertising Management Leadership

Kara Latham Education Details

  • Northern Arizona University
    Northern Arizona University
    Hospitality Administration/Management
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    & Analytics

Frequently Asked Questions about Kara Latham

What company does Kara Latham work for?

Kara Latham works for Grace Management, Inc.

What is Kara Latham's role at the current company?

Kara Latham's current role is Vice President of Marketing.

What is Kara Latham's email address?

Kara Latham's email address is ka****@****ies.com

What schools did Kara Latham attend?

Kara Latham attended Northern Arizona University, Northwestern University - Kellogg School Of Management.

What are some of Kara Latham's interests?

Kara Latham has interest in Networking, Skiing, Yoga, Reading, Hiking, Biking, Shopping, Researching Companies, Uncovering New Business, Travel.

What skills is Kara Latham known for?

Kara Latham has skills like Sales, Hospitality, New Business Development, Customer Service, Sales Process, Marketing, Marketing Strategy, Revenue Analysis, Hospitality Management, Relationship Building, Hospitality Industry, Business Process Improvement.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.