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I am currently in a leadership position and am responsible for the data strategy of Marketing, Sales, and Customer Success departments at a government technology company. My proudest moments are when I have been trusted to facilitate cross-department collaboration in conjunction of leveraging gathered or historic data to fully implement projects which have led to pinpointing inefficiencies, and uncovering new areas for growth. Because of this, I've hired new talent, created new opportunities for revenue, and set exciting plans into motion in every startup I've been with. Project Highlights: -Successfully brought 2 new SaaS products to market.-28% MRR growth last year for an existing product-Managed rebranding for 4 companies-Evaluated and built a Sales to Customer Success Pipeline, mitigating communication issues and reinforcing onboarding of product-Designed an internal client-tracking system for non-technical users, which lead to the creation of a new client referral program.
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Chief Strategy Officer (Cso)Artclvb Jun 2024 - PresentDetroit, UsArtClvb is a market network for the future art world, designed by artists and for artists to bridge the gap between emerging artists, collectors, curators, galleries, and art enthusiasts. The ArtClvb app blends social networking, marketplace functionality, and pop up events called “Studio Deals” with emerging art fairs and exhibitions. ArtClvb aims to support both primary and secondary art sales, ensure fair royalties, showcase collections, and foster meaningful connections across the art community facilitated through digital and in-person interactions.Join the Clvb! -
Head Of Revenue OperationsClear Impact, Llc Jan 2022 - PresentRockville, Maryland, Us• Elected on to Clear Impact leadership team, made up of the CEO, VP, CTO, Finance Director, and myself.• Strategized, facilitated, and implemented policy and procedure changes across Marketing, CS, Product, Sales, and Finance departments to capture a 28% MRR growth last year.• Built new Customer Success process based on data analysis. -
Director Of MarketingClear Impact, Llc May 2021 - PresentRockville, Maryland, Us• Cut PPC spend by 97%, while increasing website sessions 13% year over year and setting and breaking historic records of organic conversions and downloads.• Trained and managed marketing team to define, build, maintain and report on a monthly and annual dashboard of key metrics (MQLs, SQLs to close)• Used search engine marketing, website analytics platforms, Google Analytics for brand analysis techniques (e.g., upper funnel analysis).• HubSpot and WordPress expert, and champion for data analysis across all departments.
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Data StrategyFederal Practice Group May 2018 - May 2021Washington, District Of Columbia, Us• Head of digital strategy for an International law firm specializing in Federal Employment, Government Contracts, & Immigration Law• Designed a more efficient internal client-tracking program, which lead to the creation of new client referral program, increasing warm leads.• Decreased deadweight PPC spend by 87%, saving the firm $72K in advertising budget.• Responsible for management of external website development vendors, design firms, and marketing interns while directly reporting to partners/C suite. -
Marketing ManagerCapitol Hill Business Improvement District Aug 2017 - Jan 2018• Managed marketing content, outreach publications, and events for Capitol Hill BID (a public-private nonprofit focused on business development, public services, and community investment) and partner program Ready Willing & Working (RW&W is a non-profit employment and assistance program for formerly incarcerated and homeless individuals in Washington, D.C.) •Produced daily content for social media platforms and collaborated with local businesses and community leaders to publish weekly newsletters covering community events, local business activity, and successes of the RW&W program• Wrote and won the Arnold K Keller Capitol Hill Community Foundation grant, which funded the new GED literacy program for formerly incarcerated custodial workers in D.C. • Managed the annual neighborhood and community survey data collection process that informs the following year’s agenda across 3 business districts.
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Marketing ManagerBon Appétit Management Company Sep 2016 - Jul 2017Redwood City, Ca, Us• Marketing Manager for regional corporate campus food service and operations company.• Produced original content for multichannel use that garnered a sustained uptick in customer engagement and hundreds of new followers. • Facilitated customer research through surveys and initiated data driven strategy to increase sales and facilitate better B2B relationships. -
Product DevelopmentEbbets Field Flannels, Inc. Mar 2015 - Mar 2016Seattle, Washington, Us• Product development and marketing specialist at an American clothing manufacturer and fashion brand.• Reported to founding partners on business strategies, Google analytics, product development and vendor deliverables schedules.• Managed digital, print, and catalog marketing campaigns, and conducted A/B testing for efficiency in sales funnel.• Managed B2B corporate relationships by researching and facilitating factory product development. -
Marketing SpecialistCorks And Canvas Events Feb 2013 - Mar 2015• Marketing specialist for an art and events company. • Generated content for social media and website use.• Client engagement before/during/after events. • Researched new ideas for seasonal promotions, new venue relationships, and products.
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Operations ManagerFast Flashings Apr 2014 - Jan 2015• Managed the administrative operations of a industrial manufacturer • HR responsibilities such as hiring, onboarding, paychecks, time off• Quickbooks management and collections -
Office ManagerEvergreen Wellness Sep 2012 - Jan 2014• Managed the operations of a chiropractic, physical therapy, and massage clinic. • Liaison between owners, employees, doctors, accountants, and billers• Managed marketing assistants and freelance designers for large events and creative work.
Kara Barnes Skills
Kara Barnes Education Details
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The Evergreen State CollegeBiochemistry -
University Of WashingtonPolitical Science
Frequently Asked Questions about Kara Barnes
What company does Kara Barnes work for?
Kara Barnes works for Artclvb
What is Kara Barnes's role at the current company?
Kara Barnes's current role is Art + Gov Tech +CSO + RevOps.
What is Kara Barnes's email address?
Kara Barnes's email address is kb****@****ice.com
What is Kara Barnes's direct phone number?
Kara Barnes's direct phone number is +120632*****
What schools did Kara Barnes attend?
Kara Barnes attended The Evergreen State College, University Of Washington.
What are some of Kara Barnes's interests?
Kara Barnes has interest in Civil Rights And Social Action, Politics, Education, Human Rights, Arts And Culture.
What skills is Kara Barnes known for?
Kara Barnes has skills like Digital Media, Customer Service, Quickbooks, Microsoft Office, Microsoft Word, Photography, Healthcare, Powerpoint, Event Planning, Office Management, Networking, Microsoft Excel.
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