Kara Barnes Email & Phone Number

Detroit, US

ArtClvb is a market network for the future art world, designed by artists and for artists to bridge the gap between emerging artists, collectors, curators, galleries, and art enthusiasts. The ArtClvb app blends social networking, marketplace functionality, and pop up events called “Studio Deals” with emerging art fairs and exhibitions. ArtClvb aims to.

Rockville, Maryland, US

• Elected on to Clear Impact leadership team, made up of the CEO, VP, CTO, Finance Director, and myself.
• Strategized, facilitated, and implemented policy and procedure changes across Marketing, CS, Product, Sales, and Finance departments to capture a 28% MRR growth last year.
• Built new Customer Success process based on data analysis.

Rockville, Maryland, US

• Cut PPC spend by 97%, while increasing website sessions 13% year over year and setting and breaking historic records of organic conversions and downloads.
• Trained and managed marketing team to define, build, maintain and report on a monthly and annual dashboard of key metrics (MQLs, SQLs to close)
• Used search engine marketing, website analytics platforms, Google Analytics for brand analysis techniques (e.g., upper funnel analysis).
• HubSpot and WordPress expert, and champion for data analysis across all departments.

Washington, District Of Columbia, US

• Head of digital strategy for an International law firm specializing in Federal Employment, Government Contracts, & Immigration Law
• Designed a more efficient internal client-tracking program, which lead to the creation of new client referral program, increasing warm leads.
• Decreased deadweight PPC spend by 87%, saving the firm $72K in advertising budget.
• Responsible for management of external website development vendors, design firms, and marketing interns while directly reporting to partners/C suite.

• Managed marketing content, outreach publications, and events for Capitol Hill BID (a public-private nonprofit focused on business development, public services, and community investment) and partner program Ready.
• Produced daily content for social media platforms and collaborated with local businesses and community leaders to publish weekly newsletters covering community events, local business activity, and successes of the RW&W.
• Wrote and won the Arnold K Keller Capitol Hill Community Foundation grant, which funded the new GED literacy program for formerly incarcerated custodial workers in D.C.
• Managed the annual neighborhood and community survey data collection process that informs the following year’s agenda across 3 business districts.

Redwood City, CA, US

• Marketing Manager for regional corporate campus food service and operations company.
• Produced original content for multichannel use that garnered a sustained uptick in customer engagement and hundreds of new followers.
• Facilitated customer research through surveys and initiated data driven strategy to increase sales and facilitate better B2B relationships.

Seattle, Washington, US

• Product development and marketing specialist at an American clothing manufacturer and fashion brand.
• Reported to founding partners on business strategies, Google analytics, product development and vendor deliverables schedules.
• Managed digital, print, and catalog marketing campaigns, and conducted A/B testing for efficiency in sales funnel.
• Managed B2B corporate relationships by researching and facilitating factory product development.

• Marketing specialist for an art and events company.
• Generated content for social media and website use.
• Client engagement before/during/after events.
• Researched new ideas for seasonal promotions, new venue relationships, and products.

• Managed the administrative operations of a industrial manufacturer
• HR responsibilities such as hiring, onboarding, paychecks, time off
• Quickbooks management and collections

• Managed the operations of a chiropractic, physical therapy, and massage clinic.
• Liaison between owners, employees, doctors, accountants, and billers
• Managed marketing assistants and freelance designers for large events and creative work.

Biochemistry

Bachelor Of Arts - Ba, Political Science