Kara Martin Email & Phone Number

Madison, Wisconsin, United States

• Write 2+ blog articles per week, case studies, and other long and short-form content.
• Script, record & edit weekly YouTube Shorts to promote Naviant blogs.
• Use SEO strategies in research and writing to maximize content's online visibility in search results.
• Develop daily content & strategy for Naviant's LinkedIn, growing followers from <800 in 2021 to 3.1K+.
• Conduct research and interview subject matter experts to gather information.
• Develop email marketing campaigns for customers and prospects.

Madison, Wisconsin, United States

• Rewrote all of Naviant's website content to follow SEO best practices in the first 18 months on the job.
• Developed a consistent blog schedule - publishing 180+ original posts.
• Sourced $2.1 million in closed deals from 2022-2024 from my SEO execution.
• Launched a social strategy in 2022, growing a LinkedIn following from <800 in 2021 to 3.2K by 2024.
• Co-managed the Naviant YouTube channel, including video optimization and thumbnail creation.
• Organized events using GoToMeeting, Hubspot, Accelevents, Hopin, Wistia, and Salesfusion.

Madison, Wisconsin, United States

• Interview marketing experts to create monthly preview blog articles that promote their events
• Write monthly post-event blog articles to summarize and analyze each event's key takeawaysView my latest work with AMA at: https://amamadison.org/blog/

Green Bay, Wisconsin Area

• Led copywriting efforts for social media and other media outlets
• Composed blog posts for the Garden's events
• Prepared email newsletters
• Assisted with operations at Garden events to provide a next-level guest experience
• Gained experience with software including Excel, Asana, Mail Chimp, WordPress, Publisher, Hootsuite, Bitly, and Facebook scheduling

UW-Madison Under Professor Catalina Toma

• Led daily lab facilitation, practicing on-code written and verbal communications with participants
• Took detailed lab notes during/after lab facilitation and weekly lab meetings
• Presented observations and statistical reports at weekly lab meetings
• Gained practice in data analysis and became fluent in Screen Video Capturing Media and Excel

Ann Arbor, Michigan

• Wrote articles, blogs and technical pieces for newsletters, social media, and other media outlets
• Collaborated with fellow communications team members in the new website's design planning
• Developed a social media plan for the department
• Learned to translate complex technical information into easy to digest content that is accessible to those who need it
• Collaborated with technical experts and physicians to get insight on complicated scientific/medical information

Kohler, WI

• Helped develop and transition system formats in Kohler's HR department as it prepared to digitize processes and records that were previously manual and paper-based
• Gained experience in both business administration and excellent customer service

Bachelor Of Arts - Ba, Journalism And Mass Communication- Strategic Communication | Communication Arts- Rhetoric

Activities and Societies: Communication Arts Student Association, Eye To Eye UW-Madison Chapter, DW Association of UW-Madison, All.

Education record