Kara Martin Email & Phone Number

Madison, Wisconsin, United States

• Write 2+ blog articles per week, case studies, and other long and short-form content.• Script, record & edit weekly YouTube Shorts to promote Naviant blogs. • Use SEO strategies in research and writing to maximize content's online visibility in search results.• Develop daily content & strategy for Naviant's LinkedIn, growing followers from <800 in 2021 to 3.1K+.• Conduct research and interview subject matter experts to gather information.• Develop email marketing campaigns for customers and prospects.• Own the weekly Digital Transformation Champions Newsletter & the monthly Customer Newsletter.• Ghostwrite, edit, and review written content for colleagues.

Madison, Wisconsin, United States

• Rewrote all of Naviant's website content to follow SEO best practices in the first 18 months on the job. • Developed a consistent blog schedule - publishing 180+ original posts.• Sourced $2.1 million in closed deals from 2022-2024 from my SEO execution.• Launched a social strategy in 2022, growing a LinkedIn following from <800 in 2021 to 3.2K by 2024.• Co-managed the Naviant YouTube channel, including video optimization and thumbnail creation.• Organized events using GoToMeeting, Hubspot, Accelevents, Hopin, Wistia, and Salesfusion.• Assisted with the planning and execution of the annual Naviant Summit conference 2019-2024.• Owned the weekly Digital Transformation Champions Newsletter & the monthly Customer Newsletter.• Developed email marketing campaigns for customers and prospects.

Madison, Wisconsin, United States

• Interview marketing experts to create monthly preview blog articles that promote their events• Write monthly post-event blog articles to summarize and analyze each event's key takeawaysView my latest work with AMA at: https://amamadison.org/blog/

Green Bay, Wisconsin Area

• Led copywriting efforts for social media and other media outlets• Composed blog posts for the Garden's events• Prepared email newsletters• Assisted with operations at Garden events to provide a next-level guest experience• Gained experience with software including Excel, Asana, Mail Chimp, WordPress, Publisher, Hootsuite, Bitly, and Facebook scheduling

Uw-Madison Under Professor Catalina Toma

• Led daily lab facilitation, practicing on-code written and verbal communications with participants• Took detailed lab notes during/after lab facilitation and weekly lab meetings• Presented observations and statistical reports at weekly lab meetings• Gained practice in data analysis and became fluent in Screen Video Capturing Media and Excel

Ann Arbor, Michigan

• Wrote articles, blogs and technical pieces for newsletters, social media, and other media outlets• Collaborated with fellow communications team members in the new website's design planning • Developed a social media plan for the department• Learned to translate complex technical information into easy to digest content that is accessible to those who need it• Collaborated with technical experts and physicians to get insight on complicated scientific/medical information

Kohler, Wi

• Helped develop and transition system formats in Kohler's HR department as it prepared to digitize processes and records that were previously manual and paper-based• Gained experience in both business administration and excellent customer service

Bachelor Of Arts - Ba, Journalism And Mass Communication- Strategic Communication | Communication Arts- Rhetoric

Activities and Societies: Communication Arts Student Association, Eye To Eye UW-Madison Chapter, DW Association of UW-Madison, All.

Education record