Ingredients Plus is a manufacturer and distributor of food ingredients in the Northeast United States and part of the ASR Group's global network of companies.In this capacity, I orchestrate the alignment of talent with organizational objectives while fostering a cohesive culture across all business sectors. Responsible for overseeing all facets of human resources, I lead initiatives encompassing benefits administration, payroll management, regulatory compliance, talent acquisition, employee relations, and strategic workforce planning. Moreover, I spearhead branding endeavors aimed at enhancing the company's market presence.

Lewis is a utility vegetation management company with 4,000+ employees operating in 27 US states. Recruited for a newly created key leadership position focused on creating a sustainable talent pipeline for the company.
As part of the Senior Leadership Team, utilized people and culture strategies to achieve the company’s business objectives. Reported key objectives, activities, and results to the Board of Directors.• Created the Lewis Employer Brand using insights from qualitative (Focus Groups) and quantitative (Voice of the Employee survey) data. Built a team of over 30 Employer Brand Ambassadors (Culture Champions) to assist in developing, launching, and living our employer brand.• Built a data collection strategy designed to profile successful employees and implemented key metrics and quarterly reporting for key stakeholders.• Created a 3-Year strategic workforce development plan, to address talent gaps in skill and scale and the Talent budget/forecast with ROI targets.• Developed a talent planning process focused on acquisition and retention strategies in each Division of the company that resulted in a reduced turnover rate of 5% over 3 years.• Implemented a competency-based structured interview process to support DEI practices and OFCCP compliance. K Led the development and launch of a new career website with a candidate relationship management back-end, Facebook Career and Instagram page. Worked with the business-unit leadership to develop pipeline campaigns.• Developed a new recruiting process to improve candidate experience, reducing time to fill by 20% and doubling leads at the top of the funnel.• Spearheaded the Energy Industry Second-Chance Pilot Program designed to assist in the re-entry of incarcerated offenders. The first of its kind, in partnership with Duke Energy, DESA, and the SC Dept of Corrections, it employed and trained prison inmates prior to their release, transferring them to working crews post-release.

Lead the newly-formed customer journey team to create alignment between sales and marketing activities and customer needs.• Developed a playbook for the small business sales (SMB) team with customer inflection and decision points.• Brought internal functions and teams together to orchestrate customer touch-points.• Created a communication strategy to reduce customer emails.

Strategy lead for Procter & Gamble's Household Needs categories:Fabric Care (Tide, Gain, Downy), Baby Care (Pampers, Luvs), Feminine Care (Tampax & Always), Adult Incontinence (Always Discreet) • Conducted ethnographic research to inform the customer journey.• Through customer journey mapping, created strategies that orchestrated shopper behavior.• Lead the team in best practices across shopper insights and business strategy to elevate P&G brands.

Foundational contributor to company’s successful relaunch, new brand and remarkable growth. Led the company in a mission/vision/values co-creation process and built the brand to inspire and attract customers and employees alike. Led organizational development and program development for the company’s largest managed service team at American Express (AMEX). This team of professional contractors grew from 15 to 150 within 3 years. Developed and launched innovative national program that enticed, nurtured and retained employees through employee engagement, talent management, training & development, and rewards/recognition. Employer Branding• Positioned company as “the professional employee’s choice” to be contracted through – Top 100 #6 Fastest growing company in Rochester 2015 and voted one of the Best Companies to Work For in New York State 2016.• Crafted thought leadership marketing strategies and tactics that leveraged and reinforced brand strengths which grew short-term sales and long-term brand value across all business lines.Employee Engagement / Talent Acquisition• Led change management process: identified stakeholder needs and readiness, developed cascading communications, and cultivated trust and influence.• Developed, planned, led, and facilitated annual “Summit” 2-day training and awards event in Phoenix, AZ.• Implemented an effective employee referral program for permanent and contract employees, yielding 85% of talent pipeline during active campaign periods.Organizational Development / Human Resources Leadership• Created and facilitated DISC, sales skills, emotional intelligence and team building training programs • Provided coaching and training in leadership dynamics, DISC, and situational leadership. • Executed a 360-degree feedback process for leadership, including pre-and post-assessment coaching training.• Spearheaded competency profiling initiative for creating job descriptions and candidate evaluation processes.

Lead business development and employer branding, developing a new employer brand and business development systems from the ground up. Managed client engagement, brand engagement and employee engagement across the agency.Employer Branding & OD• Realigned company mission and vision so company owned a market space – moved company from S Corp to B Corp.• Led company of through DISC assessment program.• Implemented job competency benchmarking for all roles.• Crafted presentation curriculum, and trained account team.Business Growth• Developed a content strategy and thought leadership platform.• Developed prospect profiling, targeting and strategic partnerships. • Launched CRM systems – Salesforce.com then Hubspot with MS Dynamics.• Closed national new business accounts including Sodexo and Pacific Gas & Electric, and secured a GSA schedule under 541 Advertising & Integrated Marketing Solutions (AIMS).

Re-aligned creative team to evolving needs of clients and prospects. Retained as one-year consultant.Organizational Development / Human Resources Leadership• Successfully redesigned compensation model and job descriptions for the creative team which led to clearer career paths, improved team performance, and foundation for future success.• Created an internal process guidebook streamlining workflow and efficiency for entire organization.Business Growth • Developed marketing plan and creative sales strategy, in collaboration with the sales team, to align with BD goals. • Company overcame dry spell and landed new large clients in aerospace.

Evaluated client objectives, developed creative strategies and rolled out innovative marketing communications programs. Managed a department of over 30 team members; oversaw all personnel, workflow and department initiatives. Business & Employer Branding • Led company’s strategic planning including development of a mission, vision, and 5-year plan.• Developed proprietary branding process; spearheaded company re-branding, website re-design and Interactive department conception.• Grew the department from 13 to 33 in 4 years.• Lead new business pitches and proposal writing.