Kara Roth Email & Phone Number

Rochester, NY, US

Ingredients Plus is a manufacturer and distributor of food ingredients in the Northeast United States and part of the ASR Group's global network of companies.In this capacity, I orchestrate the alignment of talent with organizational objectives while fostering a cohesive culture across all business sectors. Responsible for overseeing all facets of human.

West Henrietta, New York, US

• Lewis is a utility vegetation management company with 4,000+ employees operating in 27 US states. Recruited for a newly created key leadership position focused on creating a sustainable talent pipeline for the company..
• Created the Lewis Employer Brand using insights from qualitative (Focus Groups) and quantitative (Voice of the Employee survey) data. Built a team of over 30 Employer Brand Ambassadors (Culture Champions) to assist in.
• Built a data collection strategy designed to profile successful employees and implemented key metrics and quarterly reporting for key stakeholders.
• Created a 3-Year strategic workforce development plan, to address talent gaps in skill and scale and the Talent budget/forecast with ROI targets.
• Developed a talent planning process focused on acquisition and retention strategies in each Division of the company that resulted in a reduced turnover rate of 5% over 3 years.
• Implemented a competency-based structured interview process to support DEI practices and OFCCP compliance. K Led the development and launch of a new career website with a candidate relationship management back-end.

Rochester, NY, US

• Lead the newly-formed customer journey team to create alignment between sales and marketing activities and customer needs.
• Developed a playbook for the small business sales (SMB) team with customer inflection and decision points.
• Brought internal functions and teams together to orchestrate customer touch-points.
• Created a communication strategy to reduce customer emails.

Syracuse, New York, US

• Strategy lead for Procter & Gamble's Household Needs categories:Fabric Care (Tide, Gain, Downy), Baby Care (Pampers, Luvs), Feminine Care (Tampax & Always), Adult Incontinence (Always Discreet)
• Conducted ethnographic research to inform the customer journey.
• Through customer journey mapping, created strategies that orchestrated shopper behavior.
• Lead the team in best practices across shopper insights and business strategy to elevate P&G brands.

Rochester, New York, US

• Foundational contributor to company’s successful relaunch, new brand and remarkable growth. Led the company in a mission/vision/values co-creation process and built the brand to inspire and attract customers and.
• Positioned company as “the professional employee’s choice” to be contracted through – Top 100 #6 Fastest growing company in Rochester 2015 and voted one of the Best Companies to Work For in New York State 2016.
• Crafted thought leadership marketing strategies and tactics that leveraged and reinforced brand strengths which grew short-term sales and long-term brand value across all business lines.Employee Engagement / Talent.
• Led change management process: identified stakeholder needs and readiness, developed cascading communications, and cultivated trust and influence.
• Developed, planned, led, and facilitated annual “Summit” 2-day training and awards event in Phoenix, AZ.
• Implemented an effective employee referral program for permanent and contract employees, yielding 85% of talent pipeline during active campaign periods.Organizational Development / Human Resources Leadership

• Lead business development and employer branding, developing a new employer brand and business development systems from the ground up. Managed client engagement, brand engagement and employee engagement across the.
• Realigned company mission and vision so company owned a market space – moved company from S Corp to B Corp.
• Led company of through DISC assessment program.
• Implemented job competency benchmarking for all roles.
• Crafted presentation curriculum, and trained account team.Business Growth
• Developed a content strategy and thought leadership platform.

Syracuse, New York, US

Rochester, US

• Re-aligned creative team to evolving needs of clients and prospects. Retained as one-year consultant.Organizational Development / Human Resources Leadership
• Successfully redesigned compensation model and job descriptions for the creative team which led to clearer career paths, improved team performance, and foundation for future success.
• Created an internal process guidebook streamlining workflow and efficiency for entire organization.Business Growth
• Developed marketing plan and creative sales strategy, in collaboration with the sales team, to align with BD goals.
• Company overcame dry spell and landed new large clients in aerospace.

Victor, NY, US

• Evaluated client objectives, developed creative strategies and rolled out innovative marketing communications programs. Managed a department of over 30 team members; oversaw all personnel, workflow and department.
• Led company’s strategic planning including development of a mission, vision, and 5-year plan.
• Developed proprietary branding process; spearheaded company re-branding, website re-design and Interactive department conception.
• Grew the department from 13 to 33 in 4 years.
• Lead new business pitches and proposal writing.

Rochester, NY, US

New York, NY, US

Bfa, Communications Design

Certificate, Leadership Coaching