Kara Wallace Email & Phone Number

Minneapolis, Minnesota, Us

Senior Director Sep 2012 - Jul 2021Developing an all-star team of people who enable exceptional customer experiences with solutions for real estate development, design-build/EPC, construction & program management, asset optimization and related offerings. Serving markets where we can make the biggest impact: Clean Energy | Productive Environments | Inspiring Spaces | Reliable InfrastructureWho We Are | www.mortenson.com/AboutCareers | www.mortenson.com/CareersVDC in our DNA | www.mortenson.com/VDC-JourneyConstruction Cost Index | www.mortenson.com/Cost-Index

Transformed the marketing function for the Americas region of a global publicly-traded company from a traditional marcomm team to a data-driven marketing organization focused on generating new business leads by marrying online/offline customer strategy via thought leadership, digital marketing/SEO and, most importantly, sales and marketing alignment.In her role, Kara oversees the marketing and communications functions of the company's operations in N. America and S. America and serves as a member of the Senior Leadership Team. She is responsible for marketing strategy, customer experience touch points and measurement, ROI of client relationship development programs, product development and launch, lead generation and marketing automation, communications and business proposals, events and advertising, public relations and digital marketing for four specialized practices (Legal, Finance, IT and HR).

Director of Marketing: North America 2009-10, Finance Practice 2007-09Overcame obstacles associated with being a newcomer in a field of established brands to generate a foothold in marketplace utilizing a “quality over quantity” strategy with one-third the budget of our nearest competitor. Designed unique high-impact tactics for the brand to be noticed and endeared to exec audiences.Marketing Strategy & Planning | Product/Service Development | Customer Experience, Satisfaction and Loyalty | Segmentation B2B/B2C, Lead Generation, Business Development Support | Marketing Communications | Marketing Department Leadership, P&L management

St. Paul, Mn, Us

Responsible for trade PR and establishing global media protocol; Development of customer-focused global Web strategy; Brand guidelines related to stationery, advertising and websites for a Fortune 500 company.

Edina, Mn, Us

Achieved well-respected image and significant market presence for a start-up accounting consulting and project management firm. Created winning high-touch strategies that delight clients to grow market share. Developed and executed marketing plan from creative design to production and tracking of results; writing and design of website, sales materials and business proposals.JMT Financial Partners acquired by Hudson in 2004.

Mba, Marketing, Entrepreneurship And Innovation, Management And Strategy

Mba Courses

Bs, Communication, Rhetoric, Political Science