Manage IPG Lab media trials program, which helps advertisers and media and tech companies innovate and understand the effectiveness of ad products.Implement consumer research on cutting-edge topics, such as the impact of multi-tasking on ad avoidance, the role of screen size in video ad effectiveness, the value of native advertising, and the impact of content marketing.Develop and implement test methodologies using next generation metrics (biometrics, eye-tracking, facial-coding) to prove the value of new ad products.

Yahoo! AdLabs is a digital advertising innovation and thought leadership group inside Yahoo! Labs, a high-powered industrial Labs organization. Yahoo! AdLabs works in three main areas: 1) we pursue a digital ad research agenda, 2) we assist Yahoo!s ad effectiveness team to service top advertisers and 3) we ideate and help pilot new digital ad solutions.Specific Responsibilities:- Consult with Yahoo!’s top advertiser and agency clients, providing customized analytic programs and scientific research solutions to solve their toughest advertising questions. These solutions have driven revenue and deepened customer relationships.- Innovate and help pilot new digital ad solutions. Develop and lead scientific testing to understand the effectiveness of these solutions before going to market.- Conduct digital thought leadership projects, such as contextual ad placement, the effects of frequency of exposure, digital ad attribution, and the relationship between ad effectiveness metrics.

Developed and implemented research programs to measure the effectiveness of integrated campaigns (Online, TV, Print, Radio, OOH, Mobile, etc.) for top advertisers.Presented complex research findings and recommendations for future campaigns in a client-friendly, easy-to-understand fashion. Wrote sales proposals in response to RFPs for custom research projects and integrated advertising campaigns.Marketed traditional and digital media research within the industry: Presented at industry events, identified and wrote case studies, POVs, white papers, etc.

Managed client relationships with top brands, agencies, and publishers.Analyzed and presented findings on a wide scope of research projects, including measuring the efficacy of display ads, video ads, microsites, and integrated campaigns, as well as custom projects. Offered consumer and advertising insights to help clients optimize advertising campaigns and strategize for future campaigns.Managed research team for West Coast business through mentoring and ensuring the highest quality analyses are delivered to clients.