Kara Matthews Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Content creation; research, design and copy of blogs and articles. • Social media management; LinkedIn accounts.• Overall marketing strategy

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

My role is responsible for managing the following marketing strategies, and executing initiatives and projects within set budgets and deadlines, while ensuring to meet business goals and objectives. • Manage and coordinate major sponsorships with partners including The Block, Open Homes, Space Invaders, Selling In The City and Growing Home • Coordinate catalogues; organising the design process, print and national distribution of print catalogues and digital catalogues on the… Show more My role is responsible for managing the following marketing strategies, and executing initiatives and projects within set budgets and deadlines, while ensuring to meet business goals and objectives. • Manage and coordinate major sponsorships with partners including The Block, Open Homes, Space Invaders, Selling In The City and Growing Home • Coordinate catalogues; organising the design process, print and national distribution of print catalogues and digital catalogues on the website• TVC and material instructions for all campaigns • To plan, coordinated and execute year-round Billboards • Coordinate radio and digital audio campaigns • Coordinate magazine campaigns • Manage digital campaigns including organising organic social posts, EDMs and website updates, to increase traffic to the website • Organising paid search and paid social campaigns, working with our media agency to fulfil initiatives • Organising and attending campaign photoshoots, coordinating talent and assisting with pre and post production • The project coordination of range and product launches • To brief in campaigns and jobs to design team, contributing to the creative strategy • Provided detailed campaign production schedules to assist wider team • Use initiative and implement changes to improve work processes to allow for a more organised and efficient completion of projects and tasks• To work closely and manage relationships with media and web agencies, networks and partners • To conduct analysis of marketing activities and make appropriate recommendations to improve performance• Prepare monthly reports detailing key activities, performance, budgets, expenditure and performance• To present initiatives and reports at monthly meetings Show less

Melbourne, Australia

Creating and implementing a marketing strategy for clients: • Website development and designing - creating new websites including the content, copywriting, layout, photography, practicality, working with a web developer, and making updates using WordPress. • Social media management; Facebook, Instagram & LinkedIn - strategy, content creation and curation, copy, scheduling and client advise. • Print Marketing - Designing and creating flyers and other print materials… Show more Creating and implementing a marketing strategy for clients: • Website development and designing - creating new websites including the content, copywriting, layout, photography, practicality, working with a web developer, and making updates using WordPress. • Social media management; Facebook, Instagram & LinkedIn - strategy, content creation and curation, copy, scheduling and client advise. • Print Marketing - Designing and creating flyers and other print materials. • Organising and executing photoshoots to generate visual content.• Updating client’s web pages on partnering agencies. Show less

Melbourne, Victoria, Australia

• Strategy and execution of core objectives and key results.• Optimisation of internal working rhythm to ensure volunteers and clients are engaged and fulfilled. • Provide leadership, mentoring and support to volunteers and their personal development.• Development of the Learning & Development program.• Oversee various projects while offering guidance, and sharing knowledge and ideas. • Active role in shaping the direction of the organisation.

Melbourne, Victoria, Australia

My role as a Marketing Manager encompasses both B2C and B2B, project management and overall responsibility for the day-to-day tasks and business strategy. • Communication and relationship management of B2B, B2C clients, and working partnerships with contractors. • Social media management of Facebook and Instagram accounts including strategy, Facebook Ads, content creation, design, scheduling and analysis. • Contact data management, tracking and analysis of customers… Show more My role as a Marketing Manager encompasses both B2C and B2B, project management and overall responsibility for the day-to-day tasks and business strategy. • Communication and relationship management of B2B, B2C clients, and working partnerships with contractors. • Social media management of Facebook and Instagram accounts including strategy, Facebook Ads, content creation, design, scheduling and analysis. • Contact data management, tracking and analysis of customers, prospects and leads using CRM system Keap. • Coordination and monitoring of email marketing campaigns and broadcasts to different segments including online members, customer databases, B2B licence owners and prospects/leads. • Growth and development of online products and service offerings using WordPress, Elementor and WooCommerce. This includes building new landing pages, creating blogs, generating recipes and meal plans, overall website maintenance, and working with external contractors to develop new website plugins. • Project management; plan, execute and track progress of projects to ensure timely, quality completion within budget. • Implementing business improvement processes based on performance analysis and stakeholder feedback surveys. Show less

Melbourne, Australia

My role as an Account Coordinator takes an all-rounder approach with my responsibilities across many areas of digital marketing. This involves the coordination of client's monthly services, as well as assisting with projects and the organisation and attendance of events and conferences. My responsibilities include: • Designing and building new websites, as well as content and website updates on WordPress.• Creating EDMs, testing the effectiveness of the email campaigns with A/B… Show more My role as an Account Coordinator takes an all-rounder approach with my responsibilities across many areas of digital marketing. This involves the coordination of client's monthly services, as well as assisting with projects and the organisation and attendance of events and conferences. My responsibilities include: • Designing and building new websites, as well as content and website updates on WordPress.• Creating EDMs, testing the effectiveness of the email campaigns with A/B testing.• Social media (LinkedIn, Facebook, Instagram) assisting with the connections, engagement and posting on PN and client’s social media accounts. • Assisting with the organisation of events and exhibits at conferences. Attending the conferences; speaking with countless attendees, booking in consultations and generating PN social media posts. • Video editing using Camtasia.• Writing blog articles for the PN company website. • Client communication and relationship management, and generation of monthly reports.• Writing in-house articles on company processes. Show less

Donvale

My role as a Gymnastics Coach required continuous lesson plans and coordination of classes, and involved constant interaction with gymnasts, parents and other coaches. My responsibilities included: - Senior coach for gymnastics classes, school groups and birthday parties, of which I am responsible for up to 4 junior coaches and as many as 60 children - Training junior coaches - Quarterly assessments- Written term reports for each gymnast - Attending and running our… Show more My role as a Gymnastics Coach required continuous lesson plans and coordination of classes, and involved constant interaction with gymnasts, parents and other coaches. My responsibilities included: - Senior coach for gymnastics classes, school groups and birthday parties, of which I am responsible for up to 4 junior coaches and as many as 60 children - Training junior coaches - Quarterly assessments- Written term reports for each gymnast - Attending and running our Club’s participation in competitions - Liaise with Management to organise classes and make improvements to assessments and reports Show less

• Execution of the marketing strategy including digital marketing; the website and social media, advertising, and trade marketing:- Designed and created the Haulaway website in 2014; written content, layout design, managing the photo shoots for the visual content, writing blogs, and ensuring a user-friendly website experience. - Improved SEO by monitoring Google Analytics, and used outcomes for relevant AdWords.- Maintained and updated the website and social media… Show more • Execution of the marketing strategy including digital marketing; the website and social media, advertising, and trade marketing:- Designed and created the Haulaway website in 2014; written content, layout design, managing the photo shoots for the visual content, writing blogs, and ensuring a user-friendly website experience. - Improved SEO by monitoring Google Analytics, and used outcomes for relevant AdWords.- Maintained and updated the website and social media accounts.- Organised involvement in an Industry Expo. This included designing banners, advertising flyers and organising promotional merchandise. - Sourced and presented new marketing ideas and opportunities to management. • Visited clients with the sales and marketing department. • Generated request for tenders for large accounts. Show less

Bachelor Of Commerce, Marketing And Management

Victorian Certificate Of Education