Kara Bennett Email & Phone Number

Exeter, England, Gb

Holborn, London, Gb

Holborn, London, Gb

A company of creative thinkers, digital strategists, planning experts and problem solvers. Clients come to us for inspiration, service and results. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it's our job to brilliantly blend strategy, creativity and content into successful campaigns that drive engagement and commercial success.

Holborn, London, Gb

The analyst team 'bridge the gap' between data and action.Managing the digital analyst team, providing strategic direction and a first-class level of analysis.Encouraging a proactive approach and, 110% effort in everything undertaken - Quality over quantity.Delivering improvements in analytical practices, commercial insights and client performance. Constantly evolving knowledge and processes to meet the needs of the digital marketplace.Defining and implementing measurement strategies, using performance analysis to influence / support campaign strategies, analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.Maintaining strong communication between delivery and commercial teams.

Holborn, London, Gb

Acting leader to the Digital Analyst team. Managing work flow and processes.Quickly, efficiently and effectively identifying and reacting to issues, trends, opportunities and threats on our clients' behalf. Collecting data and providing statistical expertise to support and conduct quantitative analysis and statistical validation.Develop and implement strategies for improvement.Continuing to support and conduct the tasks undertaken as a Digital Search Analyst.

Completing both proactive and reactive analysis in support of the internal teams and new business.Scheduled media performance reviews for clients.Producing client and sector case studies.Identifying benchmark performance across media channels / sectors.Setting up DC / GA tracking.Client reporting; display, PPC, SEO, direct, FiRE, social media including creation of reporting templates within DC / Excel.Email marketing setup / sends using Silverpop.Website usability studies using both ClickTale and SessionCam.Keeping abreast of industry trends.

Responsible for the day-to-day management of research projects.Including, developing questionnaires & discussion guides, inputting of questionnaires on to the relevant system, arrangement and management of a fieldwork team, monitoring the progress of fieldwork, exporting data, analysis of data and reporting and presentation of the findings.Conducting qualitative research projects including moderating focus groups and depth interviews.Conducting quantitative research projects including analysis of large volumes of paper and digital questionnaires.Working with a range of clients from sector skills councils to consumer brands.A wide variety of research projects: customer satisfaction surveys, customer segmentation, branding and ad tracking research.Managing a team of interviewers in an in-house call centre.

Bachelor Of Science (Bsc), Sociology

Education record