Kara Bennett

Kara Bennett Email and Phone Number

Head of Measurement and Data @ Accord Marketing
Exeter, England, GB
Kara Bennett's Location
Greater Exeter Area, United Kingdom, United Kingdom
Kara Bennett's Contact Details

Kara Bennett work email

Kara Bennett personal email

Kara Bennett phone numbers

About Kara Bennett

Following identifying a natural flair for analysis and statistics while undertaking my university course, I started my career journey in the Market Research industry. After six years I moved into Marketing, with Accord, and haven't looked back; from an analyst in September 2010 to Head of Measurement & Data today. Measurement & data has changed significantly over the past decade, from the processes, techniques and tactics to the ever-growing supply and demand. From the short of it to the long of it, keyword planning to smart bidding, GA UA to GA4, client-side GTM to server-side, siloed attribution to econometrics (bottom up to top down), the buzz of big data to measurement & data strategy - constant change, voluminous variety, and ongoing opportunity.Growth =SUM(data strategy + media effectiveness measurement)

Kara Bennett's Current Company Details
Accord Marketing

Accord Marketing

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Head of Measurement and Data
Exeter, England, GB
Employees:
99
Kara Bennett Work Experience Details
  • Accord Marketing
    Head Of Measurement And Data
    Accord Marketing
    Exeter, England, Gb
  • Accord Marketing
    Head Of Measurement & Data
    Accord Marketing Jul 2024 - Present
    Holborn, London, Gb
  • Accord Marketing
    Head Of Analytics
    Accord Marketing Jun 2019 - Jun 2024
    Holborn, London, Gb
    A company of creative thinkers, digital strategists, planning experts and problem solvers. Clients come to us for inspiration, service and results. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it's our job to brilliantly blend strategy, creativity and content into successful campaigns that drive engagement and commercial success.
  • Accord Marketing
    Digital Analyst Manager
    Accord Marketing Oct 2013 - Jun 2019
    Holborn, London, Gb
    The analyst team 'bridge the gap' between data and action.Managing the digital analyst team, providing strategic direction and a first-class level of analysis.Encouraging a proactive approach and, 110% effort in everything undertaken - Quality over quantity.Delivering improvements in analytical practices, commercial insights and client performance. Constantly evolving knowledge and processes to meet the needs of the digital marketplace.Defining and implementing measurement strategies, using performance analysis to influence / support campaign strategies, analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.Maintaining strong communication between delivery and commercial teams.
  • Accord Marketing
    Senior Digital Analyst
    Accord Marketing Apr 2013 - Sep 2013
    Holborn, London, Gb
    Acting leader to the Digital Analyst team. Managing work flow and processes.Quickly, efficiently and effectively identifying and reacting to issues, trends, opportunities and threats on our clients' behalf. Collecting data and providing statistical expertise to support and conduct quantitative analysis and statistical validation.Develop and implement strategies for improvement.Continuing to support and conduct the tasks undertaken as a Digital Search Analyst.
  • Artavia Advertising
    Digital Search Analyst
    Artavia Advertising Sep 2010 - Mar 2013
    Completing both proactive and reactive analysis in support of the internal teams and new business.Scheduled media performance reviews for clients.Producing client and sector case studies.Identifying benchmark performance across media channels / sectors.Setting up DC / GA tracking.Client reporting; display, PPC, SEO, direct, FiRE, social media including creation of reporting templates within DC / Excel.Email marketing setup / sends using Silverpop.Website usability studies using both ClickTale and SessionCam.Keeping abreast of industry trends.
  • Turquoise Thinking Ltd.
    Research Executive & Project Manager
    Turquoise Thinking Ltd. Oct 2004 - Aug 2010
    Responsible for the day-to-day management of research projects.Including, developing questionnaires & discussion guides, inputting of questionnaires on to the relevant system, arrangement and management of a fieldwork team, monitoring the progress of fieldwork, exporting data, analysis of data and reporting and presentation of the findings.Conducting qualitative research projects including moderating focus groups and depth interviews.Conducting quantitative research projects including analysis of large volumes of paper and digital questionnaires.Working with a range of clients from sector skills councils to consumer brands.A wide variety of research projects: customer satisfaction surveys, customer segmentation, branding and ad tracking research.Managing a team of interviewers in an in-house call centre.

Kara Bennett Skills

Digital Marketing Ppc Online Advertising Online Marketing Advertising Google Adwords Seo Digital Strategy Google Analytics Email Marketing Marketing Analytics Team Management Marketing Strategy Social Media Marketing Account Management Strategic Insights Data Analysis Analytical Skills Microsoft Excel Web Analytics Market Research Sem Analysis Marketing Analytics Google Webmaster Tools Silverpop Engage Media Planning Search Engine Optimization Ms Excel Pivot Tables Tracking Google Maps Google Insights Usability Testing Project Management Advertising Research Qualitative Research Quantitative Analytics Consumer Behaviour Consumer Insight Pay Per Click Research Project Management Powerpoint Time Management Problem Solving Tableau

Kara Bennett Education Details

  • University Of South Wales
    University Of South Wales
    Sociology
  • Bideford College
    Bideford College

Frequently Asked Questions about Kara Bennett

What company does Kara Bennett work for?

Kara Bennett works for Accord Marketing

What is Kara Bennett's role at the current company?

Kara Bennett's current role is Head of Measurement and Data.

What is Kara Bennett's email address?

Kara Bennett's email address is ka****@****hoo.com

What is Kara Bennett's direct phone number?

Kara Bennett's direct phone number is +4420739*****

What schools did Kara Bennett attend?

Kara Bennett attended University Of South Wales, Bideford College.

What are some of Kara Bennett's interests?

Kara Bennett has interest in Running And Meeting New People, Netball.

What skills is Kara Bennett known for?

Kara Bennett has skills like Digital Marketing, Ppc, Online Advertising, Online Marketing, Advertising, Google Adwords, Seo, Digital Strategy, Google Analytics, Email Marketing, Marketing, Analytics.

Who are Kara Bennett's colleagues?

Kara Bennett's colleagues are Sophie Humphrey, Christy Quinn, Jo Bruton, Dave Gibbeson, Janice Ioannou, Charlie Hancock, Jasmine Langeveld.

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