Kara Bennett Email and Phone Number
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Following identifying a natural flair for analysis and statistics while undertaking my university course, I started my career journey in the Market Research industry. After six years I moved into Marketing, with Accord, and haven't looked back; from an analyst in September 2010 to Head of Measurement & Data today. Measurement & data has changed significantly over the past decade, from the processes, techniques and tactics to the ever-growing supply and demand. From the short of it to the long of it, keyword planning to smart bidding, GA UA to GA4, client-side GTM to server-side, siloed attribution to econometrics (bottom up to top down), the buzz of big data to measurement & data strategy - constant change, voluminous variety, and ongoing opportunity.Growth =SUM(data strategy + media effectiveness measurement)
Accord Marketing
View- Website:
- accordmarketing.com
- Employees:
- 99
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Head Of Measurement And DataAccord MarketingExeter, England, Gb -
Head Of Measurement & DataAccord Marketing Jul 2024 - PresentHolborn, London, Gb -
Head Of AnalyticsAccord Marketing Jun 2019 - Jun 2024Holborn, London, GbA company of creative thinkers, digital strategists, planning experts and problem solvers. Clients come to us for inspiration, service and results. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it's our job to brilliantly blend strategy, creativity and content into successful campaigns that drive engagement and commercial success. -
Digital Analyst ManagerAccord Marketing Oct 2013 - Jun 2019Holborn, London, GbThe analyst team 'bridge the gap' between data and action.Managing the digital analyst team, providing strategic direction and a first-class level of analysis.Encouraging a proactive approach and, 110% effort in everything undertaken - Quality over quantity.Delivering improvements in analytical practices, commercial insights and client performance. Constantly evolving knowledge and processes to meet the needs of the digital marketplace.Defining and implementing measurement strategies, using performance analysis to influence / support campaign strategies, analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.Maintaining strong communication between delivery and commercial teams. -
Senior Digital AnalystAccord Marketing Apr 2013 - Sep 2013Holborn, London, GbActing leader to the Digital Analyst team. Managing work flow and processes.Quickly, efficiently and effectively identifying and reacting to issues, trends, opportunities and threats on our clients' behalf. Collecting data and providing statistical expertise to support and conduct quantitative analysis and statistical validation.Develop and implement strategies for improvement.Continuing to support and conduct the tasks undertaken as a Digital Search Analyst. -
Digital Search AnalystArtavia Advertising Sep 2010 - Mar 2013Completing both proactive and reactive analysis in support of the internal teams and new business.Scheduled media performance reviews for clients.Producing client and sector case studies.Identifying benchmark performance across media channels / sectors.Setting up DC / GA tracking.Client reporting; display, PPC, SEO, direct, FiRE, social media including creation of reporting templates within DC / Excel.Email marketing setup / sends using Silverpop.Website usability studies using both ClickTale and SessionCam.Keeping abreast of industry trends.
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Research Executive & Project ManagerTurquoise Thinking Ltd. Oct 2004 - Aug 2010Responsible for the day-to-day management of research projects.Including, developing questionnaires & discussion guides, inputting of questionnaires on to the relevant system, arrangement and management of a fieldwork team, monitoring the progress of fieldwork, exporting data, analysis of data and reporting and presentation of the findings.Conducting qualitative research projects including moderating focus groups and depth interviews.Conducting quantitative research projects including analysis of large volumes of paper and digital questionnaires.Working with a range of clients from sector skills councils to consumer brands.A wide variety of research projects: customer satisfaction surveys, customer segmentation, branding and ad tracking research.Managing a team of interviewers in an in-house call centre.
Kara Bennett Skills
Kara Bennett Education Details
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University Of South WalesSociology -
Bideford College
Frequently Asked Questions about Kara Bennett
What company does Kara Bennett work for?
Kara Bennett works for Accord Marketing
What is Kara Bennett's role at the current company?
Kara Bennett's current role is Head of Measurement and Data.
What is Kara Bennett's email address?
Kara Bennett's email address is ka****@****hoo.com
What is Kara Bennett's direct phone number?
Kara Bennett's direct phone number is +4420739*****
What schools did Kara Bennett attend?
Kara Bennett attended University Of South Wales, Bideford College.
What are some of Kara Bennett's interests?
Kara Bennett has interest in Running And Meeting New People, Netball.
What skills is Kara Bennett known for?
Kara Bennett has skills like Digital Marketing, Ppc, Online Advertising, Online Marketing, Advertising, Google Adwords, Seo, Digital Strategy, Google Analytics, Email Marketing, Marketing, Analytics.
Who are Kara Bennett's colleagues?
Kara Bennett's colleagues are Sophie Humphrey, Christy Quinn, Jo Bruton, Dave Gibbeson, Janice Ioannou, Charlie Hancock, Jasmine Langeveld.
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