Kara Mcswain Email & Phone Number

Portland, Or, Us

Hi - I've gone freelance. I now work with brands across a variety of industries, specializing in content creation, paid social creative, and social media media marketing. I spent 3+ years in the advertising agency industry as a media planner and buyer. I make content through the lens of my analytical paid ad experience: content that actually makes sh*t sell, while keeping a fun, engaging viewership at the heart of everything I create.I'm a bit of a jack of all trades, because I have a well rounded background in social media advertising, SEO and analytics. I'm able to lean on my deep understanding of marketing strategy and business KPI's to create content that commands users' attention and resonates with its intended audience, while also achieving marketing goals. With my freelance clients, I've worn the hats of a paid social manager, landing page designer, organic social media manager, content creator, project manager, and more. Currently, I'm focused on content creation and SSM. But I'm an open book, and would love to connect on anything under the marketing umbrella.

San Francisco, Ca, Us

San Francisco, Ca, Us

Client: Clorox• Manage a $2.5M quarterly budget across display, video, native and YouTube campaigns, growing budget revenue by 32.5% from Q1 to Q2 2020• Strategize audience targeting and channel mix, using target consumer personas and collaborating with third-party data vendors and publishers• Design and execute an A/B test to evaluate audience targeting tactics, utilizing brand lift results to assess brand awareness with the target consumer • Lead data excellence projects such as a B2B Data POV and Data Targeting Training deck which currently serve as internal team resources • Collaborate across the trading desk, media planning and ad operations teams to ensure campaign deliverables and timelines are met• Execute end to end cross-channel programmatic media campaigns from initial recommendations to final analysis and reporting• Report on campaign performance to optimize towards client awareness KPI’s, exceeding benchmarks by 14.4% and improving KPI’s by 20.3% QoQ

Cincinnati, Oh, Us

Clients: Bayer, Gallup, P&G, Cincinnati Children's• Ownership of weekly optimizations for Paid Search, Google Display Network, and YouTube campaigns in Google Adwords• Holistically analyzing paid search and organic search performance to reorganize and implement a new paid search strategy in Google Adwords• Creating a media competitive analysis by pulling data, forming insights and making recommendations for the client's omnichannel presence • Conducting keyword research and connecting findings to paid search performance in order to recommend paid search and organic content opportunities in a client Q2 report• Optimizing blog content for organic search using priority keyword tools• Researching trends in CRM and creating a deck to be presented to the team on how to implement new strategies

Columbus, Ohio, Us

• Partner with Procter & Gamble and work in a team of 4 to conduct market research, analyzedata using Qualtrics and SPSS, generate insights to propose a marketing strategy on targetingmillennials and present our solutions to company employees

Bachelor'S Degree, Marketing, Spanish

Ux Interaction Design

Ux Research & Strategy

High School