Kara Kelley Email & Phone Number

Cedar Knolls, New Jersey, Us

-Architect and implement comprehensive social media strategies to increase brand visibility and engagement across all social media platforms for pharmaceutical and health & wellness clients-Collaborate with creative teams to conceptualize and develop social media content that align with overarching strategic and engagement objectives-Conduct social listening to assess the social landscape for brand and key competitors, identify audience attitudes, linguistics, and conversation volumes in connection to the category and disease experience, and translate these insights into actionable content themes, audience segments, and platform strategies-Proactively monitor and identify significant social media and pharmaceutical advertising industry trends, and best-in-class creative examples, integrating these advancements into social media strategies to keep brands current and engaging-Identify and secure strategic partnerships with influencers to develop enticing social media content, amplify social media and digital reach, and enhance brand positioning-Lead cross-functional collaboration with creative and production teams to develop and execute innovative content ideas, and ensure seamless integration with brand managers, media strategists, and digital strategy teams-Develop and execute community engagement strategies, across content and comment response, that promote interaction, increase followers, and foster social community growth-Continuously analyze performance metrics to optimize social content and placement strategies, ensuring maximum effectiveness and to inform social media content and campaign optimizations. -Provide strategic guidance and mentorship to the social media team, fostering professional growth and development, setting clear goals, and ensuring accountability-Develop and enforce agency’s social media standards, ensuring their effective implementation and adherence by all internal stakeholders

Philadelphia, Pa, Us

-Drive key business objectives by developing robust online experiences through social media ecosystem design, channel strategy, and channel tactics to inform when, where and how a brand should appear within the digital space-Develop social media content plans and strategies that align with the client's business objectives, taking target audiences into consideration to create engaging content that resonates with them-Analyze the client's competitive landscape (using NetBase and manual tactics) to identify opportunities for differentiation and develop strategies that can make the client a market leader-Develop social listening reports and research, partner with data scientists on reporting and analytics to understand paid social media performance and user behaviors, leveraging insights to inform social media and content strategies-Collaborate with cross-functional teams and partners, driving social strategy all the way from early stages of brief development through to execution -Launch new brands/indications in the social space, developing the digital go-to-market strategy and content, and leading platform build and launch activities-Establish and manage social media profiles and communities for clients across various social media channels, including creating and publishing content, community management, and measuring/analyzing social media performance-Provide client guidance on the competitive landscape and evolving consumer behaviors/insights to guide their teams toward the next generation of holistic brand experience solutions that drive business impact-Present ideas and strategies to clients and internal teams in a clear and compelling way

Philadelphia, Pa, Us

Work hand-in-hand with cross-functional teams (creative/copy, account, project management, analytics) to plan, develop, and execute on social media strategies, contributing to the brand plan and digital strategy development, building multi-channel initiatives.

Parsippany, New Jersey, Us

-Lead social content planning, briefing, and asset creation for the brand, ensuring all work aligns with the brand’s messaging, visual aesthetic, and tone of voice-Develop the company's first employee advocacy program, serving as the social media subject matter expert and providing best practices and guidelines to all employees-Guide the development and activation of GAF’s influencer strategy and campaign-Oversee the social care process led by the community management agency, ensuring the brand responds to inquiries within the same-day SLA and delivers an optimal service experience-Oversee agency reporting and platform dashboards to analyze performance and make real-time and long-term recommendations to achieve social media KPIs-Actively share expertise and research on social/digital trends with key stakeholders, providing inspiration and thought leadership on channel strategy and new ways to engage target audiences

Parsippany, New Jersey, Us

-Guide and execute GAF’s social media strategy, applying insights from current/past performance, social listening, audience research and benchmarking to continuously improve content quality and performance-Manage the rolling, monthly social media planning process with stakeholders across departments in order to publish and share timely, relevant stories that build meaningful connections and drive engagement among followers-Own the social media editorial calendar and workflow for all reviews and approvals-Ensure all social posts are aligned to brand guidelines and voice-Develop and lead process for social media employee advocacy -Oversee the social care process to respond to inquiries in a timely manner and deliver an optimal service experience-Leverage Sprinklr to capture and analyze the appropriate social data/metrics, insights and best practices that can inform future action-Develop and deliver monthly reporting on social media performance / KPIs

As a Senior Account Executive, I was the lead point of contact for the accounts I managed. I handled all internal (agency) and external (clients, partner agencies, vendors) communication daily, leading and attending client-facing meetings in person several times per week. In my Senior Account Executive role, my project management skills enabled me to work on several digital projects simultaneously, including social media content development, website updates, banners, eblasts, blog posts, and analytics reporting.Support clients as needed daily via email, phone, and in-person meetings-Communicate clients’ needs effectively to all members of the team-Work with clients and internal teams to stay on track with timelines, due dates, etc.-Develop and handle fast track requests-Brainstorm ideas for promotions / promotional content to set the clients apart from competitors-Engage in daily competitor research, citing any inspirations, trends, and/or key happenings -Complete weekly, monthly, and quarterly analytics to track success of posts / campaignsMaintain client social media platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat)-Assist with monthly content calendar development, review final content calendars for accuracy-Manage additional post requests and communicate to creative for development-Look at social pages daily for conversations happening from consumers to leverage in real time-Write copy for promotional posts on social media-Assist in developing new product social FAQs-Schedule daily posts, monitor pages, respond to fan commentsSupport on web projects / updates for client websites -Help create timeline / needs for projects-Perform weekly analytic updates to track website activity -Proofread / revise blog posts for website

-Managed all social media platforms (Facebook, Twitter, Instagram, Snapchat) and posted regularly in order to increase the bar's online exposure -Increased social media following through posts and engagement (Facebook +75, Twitter +100, Instagram +178)-Took pictures at the bar to be used for promotional purposes both on the bar's website and social media platforms-Worked with management to plan and market both events and specials for the bar-Engaged with bar patrons to gain additional insight into what they like/dislike or what they would even like to potentially see from the bar in the future

-Selected for an ongoing intern position that lasted from August 2014 - Spring 2016 (upon graduation)-Planned and managed a variety of events for architectural engineering students and construction industry members-Created various booklets/programs, newsletters, lists, etc. for the events -Managed registration for events and invoiced all outstanding balances accordingly-Conducted phone and in-person interviews with award recipients and crafted biographies to host on website-Updated website regularly through the use of Adobe Dreamweaver and kept a member database

Doylestown, Pa, Us

-Assisted with planning and executing marketing projects and campaigns-Composed, proofread, and edited content for blogs, promotions, and other marketing materials-Helped manage social media accounts including set up, posting (Hootsuite), and analytics-Assisted in managing projects with both internal creative teams and external vendors-Wrote blog posts and design blog post images for the Sagefrog website-Researched prospective leads and contacted them via email, phone-Created Tumblr page and redesigned Blogspot page to increase Sagefrog.com blog exposure-Helped increase following on LinkedIn (+30), Facebook (+60), and Twitter (+200) through social media planning and content development (offers, sweepstakes, blogs, etc.)

-Wrote content marketing / news blog pieces for Sweet Rose Studios and Demosphere International, Inc. -Researched our small businesses' website activity through Google Analytics and suggested changes based on user behavior -Used Google Adwords to find keywords for small businesses' online marketing campaigns / advertisements-Searched for prospective businesses and contacted them to schedule introductory meetings to discuss ways that we could help them improve their online presence-Compiled youth soccer league tournament lists for Demosphere International, Inc.

-Welcomed guests to the restaurant and seated them accordingly-Ran banquets/private parties (including set up/break down) -Satisfied customers by making their dining experience memorable-Answered the phone to take reservations and “to-go” orders

Bachelor Of Arts (B.A.), Public Relations

Diploma