Kara Lyons Email & Phone Number

Mclean, Va, Us

Vienna, Va

I lead the Member Strategy and Research Division in the Member Strategy Office.- Lead member strategy development, user experience strategy and member research- Orchestrate member research activities to build strategic initiatives to deliver exceptional member service

Mclean, Va

On behalf of the CEO, I headed the operational deployment of numerous strategic initiatives enabling Capital One’s transformation into a technology-driven industry disrupter and leading national brand. My oversight encompassed Strategy, Customer & Market Intelligence, Corporate Research, and Corporate Events.Provided strategic direction that enhanced growth and profitability through identification and analysis of market trends, competitive landscape, and customer insights across lines of business.Directed research that informed product offerings, marketing strategies, and operational activities, collaborating with senior leaders to develop and implement initiatives supporting strategic objectives.Owned corporate events program, leading global deployment of annual imperatives from 2007-2019. Drove multiplatform communication and events to senior leaders, 50K+ associates, strategic partners, and investors.Guided multifaceted 4-month annual strategic planning process for CEO and Executive Committee members, including annual Board of Directors strategic offsite. Designed and led rollout of an enterprise-wide customer experience strategy that revitalized data collection, analysis, and insights.Co-owned talent incubator program that populated annual hiring classes from top-tier colleges and universities and produced numerous senior and C-suite leaders.Assumed leadership of Brand Health measurement in 2015, driving transformation that renovated metrics and integrated data into a corporate measurement program leveraged by cross-company senior leaders.

Mclean, Virginia, United States

Analyzed and prepared all board, investor, and media outreach materials for five high-profile acquisitions.Fostered a motivated, high-performance culture and directed critical HR processes including onboarding and performance management. Partnered to create ongoing talent acquisition and incubator program.Led Market Intelligence team from 2010 onward, overseeing consortium data partnerships and syndicated data sources. Additionally, led the development and leveraging of proprietary data sources.Directed technology transformation of data architecture and data end user interface for all consortium and proprietary data, driving wider adoption and understanding of best practices to leverage data.Added oversight of Customer Intelligence team in 2010, leading creation of a robust customer experience measurement (CEMP) program that drove differential improvements. Partnered with front-line managers to incentivize Net Promotor Score (NPS) and install a cross-company Voice of the Customer (VoC) program.

Mclean, Virginia, United States

I was promoted to a role overseeing Corporate Research and Corporate Events as a strategic partner guiding data-driven decision making and an implementation arm enabling the success of key initiatives.Served in concurrent interim role as Chief of Staff (2000-2004), interfacing regularly with Board of Directors and Executive Committee while managing a full calendar of initiatives, projects, and events.Built Corporate Research team supporting Investor Relations, Corporate Communications, Board of Directors, and Chief Executive Officer. Co-owned market, industry, and competitor analysis for all major internal strategic projects alongside Corporate Strategy team. Oversaw annual corporate jet program, including divesting two jets and one helicopter attained via acquisition.Integral member of team leading CEO communications crossing video, teleconference, in-person, and content platforms. Assumed added oversight of Corporate Events team in 2003, driving planning and execution of all Board and CEO-level communication deployed to full organization through full-day and multiday events.

Mclean, Virginia, United States

Mclean, Virginia, United States