Karam Min Email & Phone Number

Seoul, Kr

"A leading ecosystem builder that moves capital towards impact"As a key player in AVPN's mission to build a dynamic ecosystem for impact investing, I spearhead efforts to connect social investors across Asia. With over 600 members spanning 33 markets, AVPN fosters collaboration among policymakers, family offices, foundations, and the private sector. 📌 ResponsibilitiesMy role focuses on strategically mobilizing capital for social impact, and addressing critical challenges in the region. In Korea, I assist members in identifying opportunities for Collective Impact and Cross-Sector Partnerships, enhancing our collaborative efforts across Asia.

📌 Responsibilities:✔️Global Accelerating Program (Inbound & Outbound): Leading initiatives to fast-track the impact of social investments, primarily supporting Korean impact startups to go global and helping foreign startups expand their business in Korea.✔️ODA Program: Overseeing Official Development Assistance programs to align with sustainable development goals.✔️Global Business Development: Driving growth and expanding MYSC's global presence.✔️Global Partnership: Building and nurturing strategic alliances to strengthen cross-border collaborations.

At MYSC, South Korea's first impact-accelerating and impact-investing company, I collaborate with businesses to create a sustainable world. Going beyond my job title, I adopt a T-shaped approach, doing everything needed to make a social impact. I work with an amazing team to help MYSC go global through partnerships for the goals.

As the Founder and Organizer of SDGs Shanghai, I lead a volunteer-based community committed to the transformative power of individual actions. Similar to mosquitoes, seemingly small yet significantly impactful, we believe in the influence of personal contributions on both individual lives and society as a whole. Our Shanghai-based community is dedicated to organizing events that raise awareness of Sustainable Development Goals (SDGs). Our primary objective is to inspire and encourage individuals to take small actions, collectively contributing to creating a better world.

5 Continents, 39 Countries

For the past 4 years, I have worn two hats in my professional journey. As a Global Partnerships Builder and Marketer at the headquarters of the largest technology company in China, I spent 6 enriching years focusing on expanding their global footprint. Collaborating with brilliant minds, I derived immense joy from creating impactful initiatives from the ground up.Simultaneously, I proudly wore another hat as the co-founder of the SDGs Shanghai community, a member of the Global Shapers Community Hangzhou hub (by the World Economic Forum), and an SDGs social impact journalist. This diverse engagement allowed me to contribute to raising awareness of Sustainable Development Goals and connect with inspiring change-makers globally.At a pivotal moment, I experienced an "Aha!" moment, realizing the need to shift my focus from a profit-centric approach in the private sector. To redefine my life, I embarked on a journey inspired by a bucket list written at 21 – to travel the world from 29 to 30. On July 16, 2022, I celebrated my 30th birthday in Geneva, marking the beginning of an incredible journey.During my travels, I undertook social impact projects in numerous countries, interviewing remarkable young change-makers. In Kenya, I joined a social enterprise managing E-waste for a safer environment across Africa, testing whether my global partnership skills could make a meaningful impact. And indeed, they did!In April 2023, I completed my "Travel All Around the World" adventure, learning the profound life lesson of "No craving but taking action." This journey instilled in me a philosophy of self-belief, self-love, and gratitude for living in the moment.Now, as I step into my 30s, I have transitioned into the social impact field in Korea with a clear purpose and direction. I am ecstatic to declare that I am a Full-Time Change-maker, committed to making a positive difference in the world!

Hangzhou, Zhejiang, China

Alibaba's vision is to make it easy to do business anywhere for everyone. Karam is part of the Tmall International team to bring Taobao to the world. 🏆 Achievements ✔ Achieved 173% (9 digits USD) of the target KPI for the Live-streaming GMV target in 2021. ✔ Lead Global live-streaming SNS marketing including FB, Ins, and Youtube from setting strategy to creating quality content. Achieved KPI to control CPM cost with 4M+ exposure from 3 major global shopping festivals. ✔ First foreigner who leads one of the largest shopping festivals in Alibaba which is 11.11 as a pm in Tmall global in 2021. With team effort, achieved 110+% of the target KPI.✔ PM for the very first live team's independent in-app global shopping promotion in 2021 and successfully featured with 2M+ global audiences to expose Taobao Global Live-streaming products. ✔ Invited filming as a global talent by Alibaba Global HR team to share experience on live commerce pm on a double eleven and my experience with Alibaba to global employees, featured on Alibaba global official websites and will be used for the training material for new employees in the future.📌 Responsibilities✔ Product Operation: Global Live Streaming products development in Taobao App&PC includes writing MRD (Market Requirements Document) regularly to optimize products.✔ Global Partnership: - Live-streaming: partnering with global KOL, MCN(Multi-Channel Networks), brands, NGOs, and co-branding with overseas brands, etc.- Internal cross-functional partnership: working with various teams to lead Global Live Streaming project including internal stakeholders (overseas local team, BD, legal, finance, risk control team, product development team, IT, logistics, cross-department, etc.)✔ Global Marketing:Promotion&Marketing: Participating 0 to 1 in promoting Alibaba's 11.11 Global Shopping Festival for Global live-streaming and other main shopping promotions such as 618, 1010, 1212 days.

Hangzhou, Zhejiang, China

Advocate Green e-commerce internally&externally to deliver a “positive impact” on our future generations.🎓 Self-Development (Online Course):‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ Circular Economy - Sustainable Materials Management by Lund Univ

Shanghai City, China

🏆 Achievements ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ✔ Save 40%+ of the cost from Fighting with fraudulent traffic in 2019.✔ Never miss monthly, quarterly and yearly target ROI.✔ Install Growth for 2 years: Generated 2.5 M installs ✔ GMV Growth for 2 years: - GMV 250M USD (303% growth in 2 years)✔ Partner for 2 years: Worked with 60 Direct partners (Cover 90%+ coverage via ad-network and DSP)✔ Mid-year promotion (Aug 2019) – Taking more responsibility to lead Korea Digital marketing.📌 Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Managing DSPs & Ad-Networks partners across the globe in order to achieve 6 digits install each month with ROI target.✔ Consistently test-and-learn to find growth points. Gather and analyze data, and measure its impact to optimize and plan future testing. ✔ Fight fraudulent traffic and save up mobile advertising costs! ✔ Manage and optimize direct partners to help set targets and goals and regularly report on performance to key stakeholders within the business.🎓 Self-Development (Online-Course): ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ 2018 July / Data-driven Decision Making (by PwC)✔ 2018 Oct / Fundamentals of Visualization with Tableau (by University of California)✔ 2019 Jan / Marketing in a Digital World (by University of Illinois)✔ 2019 Jan / Managing Big Data with MySQL (by Duke University)✔ 2019 Feb / Customer Analytics (by University of Pennsylvania)✔ 2019 Apr / Finance for Non-Financial Professionals (by University of California)✔ 2019 Apr / Mind-ware: Critical Thinking (by University of Michigan)✔ 2019 May / Financial Markets (by Yale University)✔ 2019 Aug / Building High-Performing Teams (by University of Pennsylvania)✔ 2020 Apr / Introduction to SQL (by Datacamp)

Shanghai City, China

📌 Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾1. Managing performance for Naver Display Ads. 2. Managing Korea Digital Marketing performance in general and supporting each channel leads in the App marketing team including Facebook, Apple Search Ads, Google, etc.3. Creative localization for App Ads as establishing App performance creative guidelines, build partnerships with Korea creative agency, competitors' performance-based creative research and a/b test.4. After April 2020, focus on researching and planning the marketing strategy for Korea app marketing based on COVID-19 Market Updates in Korea and prepare a marketing plan for market recovery.🎓 Self-Development (Online-Course): ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ 2019 Sep / Strategic Planning and Execution by University of Virginia✔ 2019 Sep-Dec / Entrepreneurship I, II by University of Pennsylvania✔ 2019 Sep /Introduction to Financial Accounting by University of Pennsylvania✔ 2019 Sep / Google Analytics for Beginners by Google✔ 2019 Oct / Google Analytics Advanced Course by Google✔ 2020 Apr / Introduction to Spreadsheets by Data Camp✔ 2020 Apr / Introduction to SQL by Data Camp

Shanghai City, China

Advocate Sustainable Tourism for next generation

Shanghai City, China

🏆 Achievements‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ 1. Achieved 7-digits of installs (triple digits YoY growth) 2. Never miss target ROI each month and contributes team performance to reach ROI target. 3. Nominated as Outstanding Employee by IBU HR at Trip.com 4. Report Automation: Switching to report automation, the time spent on weekly and monthly reporting to 6+ partners went from “18 days per year” to “just hours”. Doubled number of partners. 5. Got mid-year promotion (Aug 2018)📌 Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ 1. Performance-driven DSPs, Ad-Networks:Managing 10+ DSPs & Ad-Networks partners and recruiting potential partners across the globe that are in line with revenue to achieve set ROI.✔ Business partnerships with: DSPs & Ad-Networks (CPI/CPA/CPC model) and OEM/Carrier (CPP model).✔ Manage all processes from A to Z.✔ Monitor quality of traffic (i.e. monitor fraud traffic, ARPU, lifetime value, CR, order cancel rate, etc.) and advise partners on quality optimization.✔ Participate in forecasting and planning strategies and budget setting.✔ Attend mobile technology related conferences to maximize business opportunities.2. Performance-driven Affiliate:Manage 20+ affiliate partners and recruit affiliates across APAC region that are in line with revenue with positive ROI.✔ Business partnerships with: travel agencies, travel wholesalers/retailers, loyalty and travel companies, etc. (CPS model).✔ Offer technical support to affiliates (Pixel, Postback, Deep link and more).✔ Guide affiliate role to a new member and focus on DSPs, Ad-Networks.🎓 Self-Development (Online-Course): ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ Data Visualization and Communication with Tableau (by Duke University), Sep 2017✔ Becoming a Principled and Persuasive Negotiator(by Yale University), Sep 2017

Jongro-Gu, Seoul, Korea

📌 Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾1. Affiliate: ✔ Learning the whole process and handling of Ctrip Korea Affiliate Account (Check for RFP and searching for potential partner for B2B and B2C to promote selling hotel and flight products).✔ Working with affiliate partners by using in-house tracking links.✔ Simple Pay Project: performed competitor analysis of Kakao Pay and Naver Pay.✔ Searching for partnership opportunity with bank in Korea for event and promotion to expose our brand. ✔ Planning, development and executing affiliate marketing strategies (API, email, social media, mobile and display campaigns).✔ Health check with partner in terms of price, maximize exposure, loading time, etc. (Hotelscombined, Skyscanner, etc.).✔ Searching for affiliate opportunity with Macao Tourism Board in Korea to promote hotels and flights.2. Branding: ✔ 7 global merchandising promotions: Malaysia Promotion, Singapore Promotion, Friend Referral Campaign, Summer Holiday Promotion, Amusement Park Hotel Promotion, Cooperate with Asia Miles Promotion, T'way Promotion.✔ App push & email marketing 2 times a week to promote selling hotel and flight products.✔ Attending PR selection for branding marketing✔ Attending TVC bidding ppt and involved in the process of branding TVC 3. UI/UX Localization:✔ Worked with IT team to localize and resolve bug issues.✔ Work with UI/UX design team to improve user experience.✔ Kakao Login Project: working with public team to conduct competitor research✔ Search Box Renovation Project🎓 Self-Development (Online-Course): ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ Off-line class - Excel, Jan 2017✔ Off-line class - HTML Basic, March 2017✔ On-line Course - Successful Negotiation - Essential Strategies and Skills (University of Michigan), March 2017✔ On-line Course - International B2B Marketing (Yonsei University), May 2017✔ On-line Course - Introduction to Marketing (University of Pennsylvania), May 2017

Shanghai City, China

📌 Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾1. Market Research:✔ Delivering marketing strategy presentations for a motel business in Korea, Ctrip Naver. Promoted flight & hotel events on influential social travel channels in Naver (affiliate marketing).✔ Providing the latest information on the tourism industry keywords for SEO.✔ Conducting market research, analyzing Korean payment systems (Samsung Pay, Kakaotalk Pay, etc.), competitor analysis, Korean tourist behaviors, app improvements (Trend, Design, Wording, etc.), service improvement, analysis of competitor events, etc.2. Creating contents: ✔ Writing SNS Content to generate profits from social channels on Ctrip official blogs and Facebook such as viral marketing of competitively priced flights & hotels✔ Arranging "Follow Event" in SNS to promote number of members and increase awareness of branding.🎓 Self-Development (Online-Course): ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ On-line Course, Coursera - Strategic Self - Marketing and Personal Branding (The State University of New York)✔ Online Course, OCU - Chinese Business (Nov, 2016)

Melbourne, Australia

KOTRA is a non-profit Korean Government Agency established in 1962. KOTRA has 125 Korea Business Centers in 85 countries helping organization, institutions and individuals to do more business in and out of Korea. KOTRA also provides expert services to Korean and foreign businesses wishing to forge trade and investment relations. 📌 Responsibilities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾1. Marketing:✔ Finding Australian buyers (export support for Korean companies) & exploiting new markets.✔ Finding Korean buyers (export support for Australian companies) & exploiting new markets through connecting Korean companies to Australia.✔ Arranging events, exhibitions, and meetings with buyers. Assisted in arranging and conducting events such as "Trade Mission", "2016 Korea International Boat Show", "2016 Cyber Meeting" (meeting via Skype) and "2016 Job Fair".✔ Writing about how to develop Chinese market in Australia. Updated reports on Australia economic trends (15’~ 16’). Conducted research on Australian labor law.✔ Searching for Australian buyers in Australian Trade Expo.✔ Writing Korean news article in “The Herald Business” and report writing about Australian “Well-Being” foods: healthy juice franchise “BOOST”, healthy Jam “Vegemite”, and the coffee industry in Melbourne.✔ Writing news articles (Photo News) and reports in KOTRA “Global Window” such as Australian caravan show, toy expo, baby product, Korean festival, hair salon expo, vegetarian market analysis & implications.2. Recruitment:✔ Writing social media content in KOTRA social channels such as Naver Cafe(blog) and KOTRA Melbourne official Facebook page.✔ Arranging and conducting events "Global Job Fair 2016": Naver and Facebook advertisement, email marketing and call marketing.✔ Arranging and conducting "Career Seminar". Advertising (Korean community in Melbourne, Facebook, blog etc.).✔ Arranging and conducting "Global Job Fair 2016". Invited Chinese and Australian companies to Global Job Fair.

Exchange Student, Chinese Studies, 3.6/4.5

Activities and Societies: Tsinghua Marathon clubCourses included: • Korea & China Business • Chinese Language Course

Bachelor'S Degree, China Studies, 3.6 / 4.5

🏆 6 Scholarships ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ 1. Scholarship for good grades 2014 2. Student Council Representative scholarship 3. Presentation.