Monica Karam Email & Phone Number

Cyprus

Malta

Communication Strategy:Develop and ensure effective communication and visibility for several ICMPD projects (MC2CM, EUROMED V, MCP MED, TRAINING INSTITUTE...) and achievements, establish and maintain a positive image of the projects for donnors and partners.Consolidate, maintain and engage actively online with strategic partnership and project’s stakeholdersManage the digital presence of projects by ensuring that their Social Media platforms are updated on regular basis, reinforcing key messaging for each project’s activities,SEO Optimization and website updatesContent Creation: - Advancing communication goals through clever and captivating promotional content. - Producing targeted and quality communications and visibility materials such as best practices, success stories, case studies, blog posts, brochures, posters, videos, photos, etc.)Event Organization & Coordination:Working and implementing all visibility material for all events and liaising with adequate supplier toensure quality and timely delivery of communication deliverables (posters, infographic notes, videos, fiches, leaflets etc.)On-ground support during event

France

Build, plan, and ensure the implementation of the overall marketing and communication strategy Identify and implement (new) communication channels trends; and optimize performance based on insightsEvaluate end-to-end customer/user experience across multiple channels and customer touch points. Plan all online and offline communication campaigns, and assess against goals (ROI and KPIs) Benchmark & research competitors and provide suggestions for improvement Lead new creative growth strategies to develop to meet KPIsLeading advertising campaigns from the idea stage through to their execution and implementation (TVCs, Web series, Email campaigns, social media and display campaigns). Develop effective, cohesive, and engaging brand messaging.

Lebanon

Develop and implement effective marketing and communication plans that lead all film programs to meet or exceed annual revenue goals and fulfill strategic initiativesDevelop, customize and update loyalty programLead the marketing team to develop and execute new concepts and business models, to position business as an innovator and leaderSetting social media content strategies, and overseeing the development, execution and engagement across multiple platforms with community managerGenerate regular sales reports against marketing plans to demonstrate return on investment against activities, key findings, learning and recommendations Branding & uplifting the overall brand and brand perceptionOversee all creative and advertising executions (digital, print, outdoor, radio) and public-facing communications (web, email, social media, direct mail, flyers, onsite posters, signage, etc.)Leading all tactical cinematic operations for all movie premières/red carpet events organized in Lebanon and UAEConcluded training needs analysis on the basis of customer’s surveys to improve customer service in terms of language and soft skills

Lebanon

Designed innovative campaigns’ guidelines and communication pillars for corporate social responsibility programs and electoral programs; ensuring the correct use of all the communication elements in all visibility materials and public events.Designed and implemented communication training programs to be delivered over 3 to 5 days at thetraining center FORMATECH according to each topic for various project team members within the banking and telecommunication sector, NGOs dealing with syrian refugees and women’s rights, and Municipalities:How to use all the digital channels to diffuse the right content to the appropriate audience, How to create a successful brand ambassador program within your digital community, How to advertise on social media, Understanding the fundamentals of SEO and SEMOnline brand reputation and crisis management - How to monitor brand reputation online and develop escalation protocols for managing communication crises, should they ariseCommunication fundamentals when addressing challenges in customer service, building a trusting customer relationship, using communication to resolve conflict, live chat communication skills, positive/subliminal/body language methods

Lebanon

Proactively designed long-term communication and marketing strategies leveraging clients' digital platforms,Led the development of financial organizations standards, policies and rules of engagement for social mediaDefined key performance indicators and implement enterprise level measurement, analytics, and reporting methods to insure successProvided training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networksApplied marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and conciselyEstablished and developed client relationships within multiple levels of organizationsBuilt creative solutions to meet clients' needs and grow revenue profitablyProjects led and handled: MEA, Formatech, SKYBAR, MYU, Stéreo Kitchen, Silkor, Patchi, INDEVCO, MEDICA, Sodetel, Vanlian, MARKA VIP, Saudi Ben Laden Group, MAUBOUSSIN, Beirut Marathon, UBAY, Beach Me, Gandour, Zaatar w Zeit, Byblos Bank, BLOM Bank, Total Liban, Sayfco, Ministry of Labor KSA, Sukleen, CITYMALL, Chili’s, Impact BBDO: Snickers, Dewars, Martini, BACARDI, Debbas, Pomi, …

Responsible for setting the online and social media strategy development and implementation management for clients.Working with editors to help mold the content strategy.Closely monitoring activities in the social media sphere.Assist brands with their Facebook, Twitter, Blog, Forums and other social channel outlet operations.Implement and manage community recruitment strategies for growth of community elements of site as well as implementation of word of mouth marketing campaigns and results tracking.Establishing and maintaining good working relationships with social media influencers and active bloggers.Analyzing and sharing data along with recommendations for new marketing strategies.Providing guidance on strategy, process, roles and responsibilities, audience understanding/listening, execution and measuring.Projects led and handled: L’Oréal Middle East, Garnier, Maybelline, Vichy, Kérastase, L’Oréal Professionel, Eurosport Arabia, Samsung - TV - Camera -Galaxy Pad, Nokia, Volkswagen, Nissan, Mango, Celebrity perfumes (COTY), Givenchy, Burberry, Quaker Arabia, Harry Winston, BVLGARI Jewelry, TGV France, STC - M3com, Orange France, Citroen France, Coca Cola, Nike 10k RUN, BBC Persia, Calvin Klein, D-square perfume, KIA – Hyundai, Al Oula TV, Abu Dhabi TV, Star Academy, Snickers Chocolate, Clarins…

Adapted SEO & SEM solutionsAnalyzing users search queries on ayna.comBuilding and maintain contacts with the media.Writing and distributing press releases. Managing the production of marketing materials, including leaflets, posters and flyers. Work involved writing and proofreading copy, and leasing with designers and printing press. Preparing Photoshoots.

Master Of Marketing And Communication, Marketing/Marketing Management, General, 3.6 Gpa

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Baccalauréat, Philosophy