• I lead a campaign from ideation with the client, understood their needs and created the assets and run A & B testing in Meta Ads increasing their awareness and at the same time creating leads to buy their art and sign up to their Newsletter for Email Marketing.• I Planned TV and Radio campaigns and negotiated optimal placements that increasedunique reach more than 10% above natural delivery compared to competitors in lessthan 1 year.• Optimised TV and Radio campaigns and developed relationships with Media Ownersto analyse and deliver the marketing objectives set by the clients.• Curated relationship with the planning team and worked on post campaign analysisthat were fed to the client in a professional manner and understanding the clients’needs from a holistic view of their marketing needs.• Enabled business expansion nationally and internationally by opening new stores,hiring and training all levels of the business that saw the increase of stores grow inthe UK market by 100% in less than 4 years.• Supported, trained and motivated 4 store managers and their teams within myregion and over 30 professionals in consistently meeting annual goals by creatingsystems in place that created workflow and allowed me to focus in expanding myregion by 50% in less than 1 year.• Created a safe environment that allowed my teams to work together and guidedthem to become the best version of themselves and helped everyone feelimportant and see themselves as part of the project and work towards the samegoal, as well as dealt with difficulties and helped everyone develop into their bestversion.
