Karan Singhal Email & Phone Number

Chandigarh, India

New Delhi, Delhi, In

Chicago, Il, Us

Hyatt Regency Ludhiana is one of the first 5-star hotels in Ludhiana- the cultural capital of Punjab. The property is located off the Chandigarh-Ferozepur Highway 95 and is just 8Kms from Ludhiana Junction and 21kms from Sahnewal Airport. The location of the hotel makes it the most convenient hotel for business and leisure travellers. The following are my roles and responsibilities - i) Maintain and update the hotel's social media profiles and website content.ii) Create and implement a content calendar for social media engagement.iii) Seek opportunities for joint promotions and events to boost visibility.iv) Monitor online reviews and promptly address guest feedback.v) Gather and relay guest insights to relevant departments for service enhancement.vi) Develop promotional materials for events and seasonal offers.vii) Managing marketing expenses within set budgets.viii) Provide periodic reports on marketing initiatives' performance, including key metrics like social media engagement, and event attendance.ix) Develop marketing collateral such as simple graphics, newsletters, or basic visual content for social media using available tools or software.x) Write compelling copy for promotions, social media posts, and website updates.xi) Coordinating with the cluster digital marketing team for possible opportunities.xii) Overlooking & managing paid social media campaigns.xiii) Maintaining relations with media and influencers.xiv) Working on marketing proposals to be presented to the ownership for new initiatives.xv) Managing Metasearch Campaigns & display ads for the property driving direct revenue.xvi) Coordinating with external agencies to drive marketing for the property.xvii) Conducting monthly photoshoots for the property in partnership with the marketing agency.xviii) Brainstorming with the F&B team for monthly promotional planners.xix) A part of developing the marketing plan & material for an upcoming F&B outlet.

Issy-Les-Moulineaux, Paris Region, Fr

Novotel & Ibis Bengaluru Outer Ring Road is a complex hotel based in the heart of the IT corridor of Bengaluru with the second largest room inventory in the city (526 keys).The following are the job responsibilities that I am undertaking – i) Devising and executing digital marketing strategies to drive online traffic to the company websites within brand guidelines.ii) Devising and executing social media strategies for both hotel and F&B outlets.iii) Assisting the DOSM with monthly owners reporting and annual marketing, promotions, PR and E-Commerce plans.iv) Constantly reviewing web analytics and implementing changes as necessary and working with third party provider.v) Foster strong local partnerships to increase destination awareness via PR opportunities, online visibility and printed information.vi) Management of online brand and product campaigns. vii) Management of the hotel website, microsite and third party listings to improve usability, design, content and conversion rates.viii) Creation and design of marketing collaterals for all areas of the hotel.ix) Coordinating with graphic designers and printing suppliers to produce and update collateral and signage.x) Developing and maintaining the various media/PR databases of the hotel and key relationships and communicate regularly regarding promotions, events and opportunities.xi) Running and monitoring social media and performance marketing campaigns.xii) Working on rebranding both the properties post joining in compliance with the new brand guidelines. Audit score for both properties - 99/100 for 2022 & 2023.xiii) Awarded with ‘Go The Extra Mile 2022’ Award for handling the Marketing & Communications department in the absence of a marketing manager & social/creative agency from June 2022 - January 2023.

Gurgaon, Haryana, In

Eleven Inc is a digital marketing agency head quartered in Gurgaon. The company market luxury hotels across India on all social media platforms and are associated with almost 32 hotels across the country in all segments ranging from Luxury Hotels like Conrad Bangalore, ITC Grand Bharat Gurgaon, JW Marriott Chandigarh, The Lodhi, Fairmont Jaipur to Business Hotels like Radisson Blu Faridabad, Hilton Garden Inn Saket, Hilton Garden Inn Bani Square, Vivanta Surajkund, as well as the Welcomheritage Hotels Corporate Site.The following were the job responsibilities that were undertaken during the above-mentioned period – i) Monitor social media accounts on a regular basis - checking insights, boosting content for promotion, posting content.ii) Competitor analysis and top keywords analysis for SEO activities and running PPC campaigns.iii) Preparing social media reports - monthly, weekly, quarterly, half yearly & annuallyiv) Managing website traffic through monitoring Google Analytics.v) On page & off page SEO for websites - article submissions, blog submissions.vi) Interacting with clients to take their inputs and suggestions for the changes required in websites and social platforms.vii) Identify trends and insights and optimize spend and Ad performance based on the insights.viii) Researching, analyzing & capitalizing on relevant social media trends.ix) Using various social posting tools like Meta Business Suit, Hootsuite, Tweet Deck, Buffer etc.; and Google Analytics.x) Co-ordinating and assisting with various hotel live coverages and professional tools.xi) Work on various types of creatives for the clients as required.xii) Some of the key clients managed during the tenure were – Conrad Bengaluru, ITC Maurya, ITC Mughal, Welcomhotel Dwarka, Angsana Oasis Spa & Resort, Welcomhotel Guntur (New Opening), Luxury wedding planners 7Vachan Weddings etc.

Parsippany, New Jersey, Us

Completed a 36 week internship in the front office department at Ramada by Wyndham, Jammu, J&K. The following were my roles and responsibilities - • Perform all check-in and check-out tasks• Manage online and phone reservations in the absence of a sales & reservations team due to COVID-19.• Inform customers about payment methods and verify their credit card data• Register guests collecting necessary information (like contact details, exact dates of their stay, special requests & preferences)• Welcome guests upon their arrival and assign rooms• Provide information about our hotel, available rooms, rates and amenities• Respond to clients’ complaints in a timely and professional manner• Liaise with our housekeeping staff to ensure all rooms are clean, tidy and fully-furnished to accommodate guests’ needs• Confirm group reservations and arrange personalized services for VIP customers and event attendees, like wedding guests• Upsell additional facilities and services, when appropriate• Maintain updated records of bookings and payments• Performing Night Audit & Cashiering Functions• Worked as a duty manager during the second wave of COVID-19 due to workforce restrictions.

Mumbai, Maharashtra, In

Trained for 5 months in all core departments - Housekeeping, F&B Service & Front Office. The training gave me detailed insight & experience into the working of a hotel and helped me in understanding the process of client dealing followed in different departments.

Mumbai, Maharashtra, In

Trained for 7 weeks in all core departments - Housekeeping, F&B Service & Front Office

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

B.A (Hons.), Hotel/Motel Administration/Management

B.A(Hons) In Hotel Management, Hotel Management

10+2 Commerce Stream, High School