Manager : Marketing Communications, JCB India Ltd • Brand Campaigns • Marketing Planning • Marketing Strategies & Campaigns • AV and Films: launch Videos,Testimonials, Product Shoots( still and Application), Product Walk-around Films • Digital Marketing • Development of Collateral content • Events, Exhibitions, Dealer Conferences and Launch communications • Advertisement Campaigns • New Product Launches

•Maximized sales impact by ensuring best possible mileage out of ‘Customer Contact Programs’•Planning and Execution of Marketing strategy for - Excavators, Compactors ,Wheel Loaders•New Communication Initiatives: Dedicated Product Conferences, Dealer Communication for Heavy range of Products• Started one of its kind Customer Testimonial Campaign across India – replicated across all products•Conceptualized ‘Digital Initiatives’ to enhance online brand presence and support marketing initiatives•Market Intelligence: Map, collect & analyze industry trends, create competition counter strategies by tracking and report competition activities •Planned and executed Events & Exhibitions at a National and Regional level including presentations, SOPs ,communication & stage management.•Planned and execute all ATL & BTL activities for entire range in India and Overseas•Managed activations for New Product Launches as well as existing product penetration: Road Shows, Tow & Shows, Product demonstrations, customer contact programs, customer experience programs•Liaison with Marketing Agency for design and development of all marketing collateral i.e. Brochures, Leaflets, Spec. Sheets, Ads, Hoardings, Mailers etc•Responsible for JCB Product Shoots / AV Films and Static shoots

• Formulating the annual Marketing plan for the category.• Interact with end customers & implement ways to improve/customize products.• Conceive new product development, coordinate with PDM team for translating consumer insight in product positioning & track product development & performance.• Analyse Competitor Activities and plan marketing campaigns accordingly• Pioneered new product go-to-market strategies through Pricing, Promotion, Placement decisions w.r.t the category.• Plan and implement New Product Launches/Trade Inputs/Consumer Schemes. • Instrumental in achieving Price Leadership across range of products