Karan Chaudhary Email and Phone Number

Marketing Campaign Analysis and Cost Optimization:• Implemented measures on the basis of CIR for improving efficiency and development of cost-effective marketing-mix• Dashboard on performance of marketing campaigns (TV Campaign, Coupon performance etc.), to enable real-time fine tuning and maximization of ROIs Customer Segmentation:• Developed actionable customer segments by profiling ~5 million customers to create a base for customized sales and marketing strategyValidation of Affiliate Partners:• Reduced the cost or commission to Affiliate partners by implementing the successful measures.Ad hoc Projects: • Allocated revenue and profit targets for all business units of Business Alliance Team, B2B unit • Analyzed the performance of all channels at Device level.

Project - Education Loan progress in SBBJ vis-a-vis other banksCompared the Loan policies, Interest rates, Eligibility Criteria with PNB and Bank of baroda