• Efficiently managing the company's Online marketing strategy to increase web presence and liaising with sales and production units to maximize activation and retention.• Development and implementation of integrated digital campaigns aimed at client acquisition.• Overseeing company's day-to-day online marketing activities including social media channels, keyword strategy, paid advertisement, etc.• Optimizing Website, Landing Pages, and page content.• Heading the new digital product development project and facilitating end-to-end coordination among the stakeholders.• Devising a robust go-to-market strategy for the new product launch.Constantly performing quantitative analysis of the available data to draw conclusions in order to enhance the client experience.

• Responsible for holistic development & execution of the company's Online media Strategy with emphasis on digital channels like Email, SMS, Social Media, and Search Engine with utmost effectiveness.• Managing company's email marketing & CRM campaigns from designing to execution for a database of more than 1,00,000 users to generate sales and build relationships with prospects.• Executing day-to-day Social Media activities across Facebook, Instagram, Twitter, Pinterest, and Quora and overseeing Social Media campaigns directed towards enhancing brand awareness.• Identifying opportunities to take the business into real-time conversation with online users via Email, Social Media, SMS, and blog posts.• Responsible for administering the user database with 360-degree analysis of the available database in order to derive insights to develop the future course of action of the digital marketing strategy.

• Worked as a core team member of a marketing team and assisting the Head of Marketing in laying out an e active and substantial Digital strategy for the company.Strategising multichannel digital campaigns across e-mail, web, mobile, and social media.• Managing customer engagement communities on Social Media channels for the company including Facebook, Twitter, Instagram, and LinkedIn.• Development and delegation of comprehensive digital media campaigns resulting in greater user engagement and increment in brand visibility on social media space.• Holistically defining KPIs and analytical strategies to gauge the ROI on the social media campaigns and reporting that to senior management with viable infographics.• Developing and executing the company's product marketing, promotional, and sales-driven E-mail marketing campaigns.• Performing web analytics activities of the company's website using Google Analytics and generating substantial reports highlighting performance and major trends.