Webential is my second professional endeavor, where I hold the role of a Google Ads expert, while also working on Facebook Ads for select Australian clients. I manage approximately 15 projects, focusing on high-budget clients, ensuring that their Google Ads accounts are fully optimized for performance.My responsibilities include strategic ad creation, account optimization, and utilizing tools like Google Ads Editor for efficient management. I also specialize in setting up conversion tracking and goals through Google Tag Manager (GTM) and Google Analytics 4 (GA4), and I generate detailed performance reports using Looker Studio.In addition to Google Ads, I have expanded my skill set by working on Facebook Ads for a few clients, handling the creation and management of various ad campaigns. This has allowed me to further refine my digital marketing expertise across platforms.

I began my career at Zib with foundational knowledge in Google Ads, and within the first three months, I immersed myself in account optimization, mastering Google Tag Manager (GTM), setting up goals and conversions, and learning audience segmentation and tracking through Google Analytics 4 (GA4). This early learning phase laid a solid groundwork, allowing me to take on client management responsibilities, initially handling accounts with ad spends starting at $1,000.Over the course of two years, I successfully managed 15+ clients across diverse industries, including dental practices, educational institutions, tree removal services, plumbing, furniture, automotive, fashion, law firms, and decking companies. As my expertise grew, I took on larger accounts with budgets reaching up to $5,000, gaining hands-on experience with Google Shopping Ads and expanding my skill set in campaign management.I also developed strong reporting skills, providing clients with comprehensive monthly performance reports, and I facilitated smooth client communication using Wrike for project management and collaboration.

I began my journey in digital marketing at DSA with no prior experience. I started by learning the fundamentals of Google Ads, focusing on keyword research, ad creation, and campaign setup. During my two-month internship, I had the opportunity to work on various client projects, gaining practical insights into managing ad campaigns.Following my Google Ads experience, I transitioned into SEO, where I spent two months learning both on-page and off-page SEO techniques. I worked on multiple projects, handling technical SEO, optimizing on-page elements, and executing off-page strategies.My next step was in social media marketing, where I spent two months learning Instagram and Facebook marketing. I gained expertise in creating social media calendars and running Facebook Ads, while working on diverse projects to strengthen my knowledge in social media strategy.