At Optime, I spearhead strategic marketing initiatives, drive new business development, and oversee comprehensive brand communications, enhancing our digital presence and brand positioning. My key responsibilities include:Integrated Content Strategy and Brand Positioning: Planning and executing content strategies and digital marketing campaigns to enhance brand visibility, drive engagement, and ensure a distinct and compelling brand identity across all channels.New Business Development: Leading the business development efforts for the Pigments & Silicone Oils business line, driving growth and exploring new market opportunities.Data-Driven Multi-Channel Marketing: Leveraging analytics to refine strategies and execute integrated campaigns across social media, email, and SEO, ensuring maximum impact and resonance with our audience.Communications and Media Relations: Executing comprehensive communication strategies and building relationships with media outlets to secure positive coverage and manage the company's reputation.Team Leadership: Guiding a talented team of content creators, editors, and strategists to deliver high-quality content.Cross-Functional Collaboration: Working with marketing, social media, and design teams to ensure synchronized content campaigns.

Designed an Oil Heating and Cooling System for Resin and Polymer Production utilising fluid flow, heat transfer, and Mass Transfer Operation basics. Additionally, conducted sample testing for the same process and was involved in logistics planning.

Conducted Market Research of the Polymer market in India and analyzed the future growth of the market. In addition created a database to highlight the key market leaders and was part of the strategy team to preserve and enhance the existing clientele.

Conducted research laboratory trials in the R&D Department for separation techniques to separate resins from water to enable recycling of the resin as well as the water for re-use. This is called the SWRS system and uses the fundamentals of liquid separation technology using laminar flow coupled with specific gravity and saturation techniques.