Core team member of "Craft" – a one stop solution for customizing gadgets. Craft, a start-up [2019] provides pre-customized product across 12 countries and has an intuitive website for hyper customization. Taking the PHYGITAL route the brand strategy has been ensuring availability at the major customer footfall places along with building the ECom infrastructure.Key Accomplishments:• Introduced the brand in Dubai Duty Free; with premium displays, marketing activities etc to became… Show more Core team member of "Craft" – a one stop solution for customizing gadgets. Craft, a start-up [2019] provides pre-customized product across 12 countries and has an intuitive website for hyper customization. Taking the PHYGITAL route the brand strategy has been ensuring availability at the major customer footfall places along with building the ECom infrastructure.Key Accomplishments:• Introduced the brand in Dubai Duty Free; with premium displays, marketing activities etc to became the No. 3 brand in Electronics after Apple and Samsung in Q4 2018. The only non-core Electronics brand to do a Road Show in Jan’21 in the main concourse.• First ones in the world to offer the customized PlayStation 5, AirPods Pro Gen 2 and many other products online and offline. Efficient processes to ensure Speed to market with current trends.• Developed unique offerings: Leather encased AirPods/ PS5 & Gold Trimmed Mobile Phones etc.• Expanded the Retail reach of the brand to 12+ countries: USA, UAE, KSA, Qatar, Spain, Jordon, Egypt, India etc.Corporate Tie-up with BOSE, Huawei and THURAYA for providing them with customization servicesA regular month:• Lead the expansion strategy: Develop and execute plans for new markets• Improving brand portfolio i.e., creating new unique offerings, exploring other gadgets / brands• New Partner development: Locate and tie-up with right Fit partners [pitch and close]• Exploring opportunities with current partners to provide a seamless & elevated customer experience over and above the store offering• Data, Data and More Data: Reviewing and Analyzing data for target-oriented decision making• Attending Trade shows: Member of MEADFA and TFWA• Developing and implementing short term and annual plans for achieving over and above organic growthAccountable for the P/L of the company, even as a start-up the breakeven point came much faster due to process and cash flow management.It is now in the Black for more than 30 consecutive months. Show less

Having spent over a decade at Axiom Telecom; I worked my way up the corporate ladder from a Brand Manager to a Group Director. Reporting into the Group COO; I was accountable for the P/L of different verticals within the organization.FOUR MOBILE: A brand created in 2013 for telecom devices [Feature phones, Smart phones, Tablets, Wifi products etc] with an aim to provide new technology at affordable prices.NON HANDSET BUSINESS: The Non Handset Business or Accessories category… Show more Having spent over a decade at Axiom Telecom; I worked my way up the corporate ladder from a Brand Manager to a Group Director. Reporting into the Group COO; I was accountable for the P/L of different verticals within the organization.FOUR MOBILE: A brand created in 2013 for telecom devices [Feature phones, Smart phones, Tablets, Wifi products etc] with an aim to provide new technology at affordable prices.NON HANDSET BUSINESS: The Non Handset Business or Accessories category included partnerships with the likes of Samsung, Blackberry, Eveready, Nokia and Microsoft [to name a few] along with an internal brand called myCandy. Aim was to provide a complete eco-system not only to the end consumer but also to retailers and re-sellers – a one stop solution for their accessories requirement. Journey Highlights:Brand Creation: Created “myCandy”; an accessories brand from scratch. Revenue earned in excess of expectations in 5 years.Brand Turnaround: Transformed FOUR MOBILE; a white label brand of Mobile Phones. Created a lineup and increased the sales of Smartphones by 4X in Year 01 & 2X in Year 02 across UAE and KSA. Changed customer perception of the brand [internal and external] to build the desired base.Strategic-relationship/partnership-building skills: Use tact & diplomacy to find common ground and achieve win-win outcomes; signed up partnerships with brands like Blackberry, Samsung, Nokia, Eveready, Energizer, Woozik and so on to create a multi-channel, ecosystem offering a wide range to consumers and markets Demand Planning: core team member of a SIX SIGMA certified project to reduce Inventory holding by 66%; whilst increasing turnover.Creative, innovative, enthusiastic & forward-thinking leader in a team business environment with focus on big picture perspectives; elicited loyalty in volatile situations and orchestrating outcomes attractive to stakeholders; frequently tapped to take on seemingly insurmountable growth and profit challenges. Show less

Countries Managed - UAE, Saudi Arabia, Kuwait, Qatar & BahrainAccountable for Mobile Accessories & Tablets [All brands - Apple, Nokia, Samsung, LG, Sony, Blackberry etc] Accountable for P/L at Group level [All Channels + All Countries] Managing Internal Sales Forecasts and Plans with Channel heads New brand partnerships - Signing up for Retail / Distribution… Show more Countries Managed - UAE, Saudi Arabia, Kuwait, Qatar & BahrainAccountable for Mobile Accessories & Tablets [All brands - Apple, Nokia, Samsung, LG, Sony, Blackberry etc] Accountable for P/L at Group level [All Channels + All Countries] Managing Internal Sales Forecasts and Plans with Channel heads New brand partnerships - Signing up for Retail / Distribution Range Planning, MSQ, Creation of Private Label Brand - myCandy [Range, Sourcing, Branding, Packaging etc] Owning the entire end to end cycle - Listing to Deslisting Product requirement, Order Planning [Pipeline, Lead Times] Product launch plans with Brands [Volume, Channel Placement] Ageing Clearance plans [Pricing, Promotions etc] Creating Marketing plans for channels & brands [Ownership of spends] Show less

Countries Managed - UAE, Saudi Arabia, Kuwait, Qatar & BahrainAccountable for Mobile Accessories & Tablets [All brands - Apple, Nokia, Samsung, LG, Sony, Blackberry etc] Accountable for P/L at Group level [All Channels + All Countries] Managing Internal Sales Forecasts and Plans with Channel heads New brand partnerships - Signing up for Retail / Distribution… Show more Countries Managed - UAE, Saudi Arabia, Kuwait, Qatar & BahrainAccountable for Mobile Accessories & Tablets [All brands - Apple, Nokia, Samsung, LG, Sony, Blackberry etc] Accountable for P/L at Group level [All Channels + All Countries] Managing Internal Sales Forecasts and Plans with Channel heads New brand partnerships - Signing up for Retail / Distribution Range Planning, MSQ, Creation of Private Label Brand - myCandy [Range, Sourcing, Branding, Packaging etc] Owning the entire end to end cycle - Listing to Deslisting Product requirement, Order Planning [Pipeline, Lead Times] Product launch plans with Brands [Volume, Channel Placement] Ageing Clearance plans [Pricing, Promotions etc] Creating Marketing plans for channels & brands [Ownership of spends] Show less

Countries Managed - Saudi Arabia & BahrainAccountable for Mobile Devices & Accessories - All brands within the countries Managing Internal / External Sales Forecasts Channel level planning - Retail, Distribution and Wholesale Range planning and Logistics planning [From Supplier to Channels sale points] Supplier relationship management - Setting up MIS, Product… Show more Countries Managed - Saudi Arabia & BahrainAccountable for Mobile Devices & Accessories - All brands within the countries Managing Internal / External Sales Forecasts Channel level planning - Retail, Distribution and Wholesale Range planning and Logistics planning [From Supplier to Channels sale points] Supplier relationship management - Setting up MIS, Product Planning, Onboarding Product requirement, Order Planning [Pipeline, Lead Times] Product launch plans with Brands [Volume, Channel Placement] Outlining and Driving KPI's [OTB, Forecast Accuracy, Ageing Managemet] Ageing Clearance plans [Pricing, Promotions etc] Planning and Executing reverse logistics for Accessories brands Show less

Countries Managed - Saudi Arabia & BahrainAccountable for Mobile Device brands - Nokia, Samsung, LG, Sony & Blackberry Managing Internal / External Sales Forecasts Product requirement, Order Planning [Pipeline, Lead Times] Product launch plans with Brands [Volume, Channel Placement] Outlining and Driving KPI's [OTB, Forecast Accuracy, Ageing Managemet]… Show more Countries Managed - Saudi Arabia & BahrainAccountable for Mobile Device brands - Nokia, Samsung, LG, Sony & Blackberry Managing Internal / External Sales Forecasts Product requirement, Order Planning [Pipeline, Lead Times] Product launch plans with Brands [Volume, Channel Placement] Outlining and Driving KPI's [OTB, Forecast Accuracy, Ageing Managemet] Ageing Clearance plans [Pricing, Promotions etc] Show less

Countries Managed - UAEAccountable for Mobile Accessories brands - Nokia, Samsung, LG, Sony, Jabra etc Supplier Relationship management - Principle companies and Local Distributors Working with own Retail stores to develop Display Plannograms, KPI's and Offers

Reporting to Divisional Director.Budget Forecasting and Inventory Management for key brands - Cadbury, Adams and DENT at company level.Managing the divisions Independent Retail &Convinience Store business, accountable to increase distribution points, planning and execution of trade activities.Designed and Implemented plannogram based on Category Management across Key accounts based on in-depth analysis for each outlet (space rentals were paid); improving ROI by over… Show more Reporting to Divisional Director.Budget Forecasting and Inventory Management for key brands - Cadbury, Adams and DENT at company level.Managing the divisions Independent Retail &Convinience Store business, accountable to increase distribution points, planning and execution of trade activities.Designed and Implemented plannogram based on Category Management across Key accounts based on in-depth analysis for each outlet (space rentals were paid); improving ROI by over 12%.Conversion from a "Distribution Center" approach into a "Profit Center"; IR distribution network was converted from a break even department to $ 650,000 profit generator. Show less