• I have full autonomy over our SEM accounts that have an Avg Monthly spend of more than + $500K.• Led a team of genius & enthusiastic SEM professionals that strive to achieve continuous and steady growth by running over 10 variant tests.• We handled Toyota’s SEM advertising in the USA – NY, NJ, and CT at a regional level and a dealership level where I worked with 45+ independent Toyota dealerships.• I’m in constant communication with other stakeholders like account directors, media planners, billing team, field rep, Google reps and with more that I collaborate with.

Toyota

• Setting up comprehensive Search and Display Campaigns from the origin using Google Ads Editor.• Creating different Ad Types and Extensions to enhance client’s SERP Experience.• Experienced using multiple bidding strategies and increasing ROI.• Restructuring Campaigns and making it more holistic - Transitioning BMM Keywords to Phrase Match types.• Coordinating with Clients to provide First Party Data to advertise using Customer Match Lists.• Creating Conversion Action on Google Ads and Analytics. Linking Tags from different sources on Google Tag Manager and then coordinating with different client to implement them.• Conducting Keyword Research on Google Keyword Planner and SEMRush.• Matching Invoices & Prisma Orders to maintain accuracy and set reconciliation amounts.• Revising Search Terms Report regularly to improve overall campaign performance and avoid overspend per click/conversion.• Reporting Structure – WoW, MoM and QoQ Analysis. I tend to dig deep into a lot of segmented metrics and provide maximum value to the client to improve Growth standards.

• Providing exceptional Customer Service and always keeping a customer-centric attitude. • Contacting customers who used Shopify to order.• Adopting Covid-19 practices within the store and limiting the number of people.• I controlled the inventory and advised my department’s manager to process orders. • I have a strong demonstrated experience in the retail environment and equipped with the ability to work in a fast-paced environment where I can multi-task and handle high responsibilities. • Making Creative Displays at the Store at different points to ensure footfalls and encourage trials/purchase.

• Collection of Data and improving workflow using Microsoft Applications.• Laid out a Workback plan and a strategic Roadmap• Advanced Excel techniques to make sense of structured data.• Social Media Branding on Pinterest, Instagram, and Facebook. • Advanced Proxy Targeting to sell artwork to Home Owners in the GTA.• Responsible for SEO and backlink strategy for the website to improve ranking for organic keywords in the top 10 SERP.• Solved the problem of lack of engagement and sales on Digital mediums and growth up by 12%. Growth strategies and techniques to fill her vibrant colors of art on social mediums and improving her digital fans to 600 followers organically.

• Mentoring first-year Business Diploma/Post-Graduate students and assisting them in their academic support wherever needed. • Tutoring some students in specific skilled tools to improve their knowledge of learning and teaching new possible techniques. • I like to volunteer and mentor as I believe in the power of sharing knowledge. • Making decisions about student’s profiles to review eligibility for new spaces of development and career options.

• Created Social Media Campaigns on a Content Calendar tools. • Created Ads used for Geo and Interest/Behavior/Lookalike Targeting to attract leads within the community. • Ads on Facebook and Instagram to promote our services and create online awareness and traffic campaigns. • A/B Testing of Campaigns to improvise for better strategies. • Worked with an NGO to create a mini-food festival for orphans to create a happy environment for them to serve better for unprivileged humanity and portray our positive brand values. • Generated business partnership inquiries online which was later taken over by the Sales and Business Development Team. • Created landing pages and optimized page speed. • Contacting other relevant pages for implementing Backlinks and link sharing Strategy. • Responsible for Mailchimp to send Bulk Emails, measuring Open Rate, Click Rate, and Inquiries• Created Creative Templates with a CTA using Canva.

• I wrote engaging copies for the Institute on its Social Media Platforms• Assisted writing content on the website to generate traffic.• Followed up with inquiry generation and lead generation campaigns for the Sales Team to follow up.• Demonstrated Microsoft 360 abilities to improve overall workflow.