Karan has 13 years of work experience, primarily in brand building, E Commerce and analytics. He has developed an in-depth understanding of Backend systems & Frontend e-retail operations while working hands-on to build teams & businesses. Have handled multiple trade formats JIT, B2B, D2C.Having significant weightage of Marketing, Brand Building, Go to Market planning serving to the end ConsumerKaran is currently associated with Iconic India, Owns business P&L ownership for E-Com online sales of 7 International Brands- Gant, True Religion, Am, Dkny, Just Cavalli, Lindbergh & in last stint worked with Springfit Mattress where he leads the eCommerce business in Asia, UAE. Prior to this he has worked with globally recognized organizations such as Raymond, Arvind and Madura Fashion - in Analytics, Strategy, Operations & Project Management domains.On an academic front, Karan completed his Pgdbm & studied International business from India Institute of Technology (IIT) Roorkee (India's premier technology university).Expertise:Manage Digital Marketing Activities- Paid Media Campaigns on Amazon, Flipkart, Myntra Ads, SEO/SM strategies, Content Building, Product Launch, Loyalty Program, Influencer Marketing, Brand Management, Vendor Management- MP & B2B, Business Development, Marketing Strategy, Ecommerce Management- Product launches, Handled Domestic and International Trade.Top 10 Freelancer Project Details-https://docs.google.com/document/d/1S1N-IXRDIRbvtqoR8KadVDx8mTB-oFA5/edit?usp=drive_link&ouid=101277563953434233031&rtpof=true&sd=true
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Co Founder And CmoHague ProtectNew Delhi, Dl, In -
Kam-E Commerce At Iconic Fashion IndiaIconic Fashion India Mar 2023 - PresentGurgaon, Haryana, InBusiness P&L ownership for Iconic Group E-Com online sales of International Brands- Gant, True Religion, Am, Dkny, Lindbergh, Iconic, Just CavalliManage marketing budget for third party eCom sites to drive bottom-of-the-funnel conversions.Omnichannel for Iconic ecosystem and with third party eCom sites, Content Management.Ensure right balance between B2b, Alpha buyers and other sellers. Launched Iconic, Dkny, Just Cavalli, 7 for all Mankind in Iconic Mp portfolio. -
General Manager- EcommerceSpringfit Mattresses & Sleep Systems Sep 2020 - Mar 2023Ghaziabad, Uttar Pradesh, InBusiness P&L ownership for e-Com digital sales. Key markets include India, Dubai, Nepal. Manage marketing budget for third party eCom sites and own sites to drive bottom-of-the-funnel conversions.New initiatives: Omnichannel for Springfit ecosystem and with third party eCom sites, Content Management, Analytics: Descriptive & Diagnostic Reporting, Market Intelligence, Web, Social, Digital MarketingSet-up the eCommerce business from scratch Built the India eCommerce team, set-up processes, and forged relationships with key customers. Launched Springfit Mattress on E Tailing websites (Amazon.in, Flipkart, PP, Tata-Cliq, JioMart, Bajaj, Urban Ladder, Amazon.com, Daraz & Sosastodeal- NEPAL, Amazon.ae, Noon.Ae)Some key achievements :-Reduced RTO Rate by 12% -Significantly improved salesforce effectiveness -Successfull Launch of O2O Trade Channel -
Business Manager - Raymond OnlineRaymond Limited Apr 2019 - Sep 2020Thane , Maharashtra , InTo Lead E-Commerce strategy and drive execution own sites to drive bottom of the-funnel conversions & managing E Tailing websites- Amazon,Flipkart,Myntra,Tatcliq.Responsible to build, manage & grow Men’s wear for Marketplace as well as Outright segment of Raymond Group E-Commerce business- End to End Product OwnershipCoordination with Ecommerce companies. Manage and Enhance relationship with Portals/partners, Manage SMU Ensure right balance between B2b Alpha buyers and other sellers Business Analysis: Managing Topline & Bottom line sales, owning complete P&L, GMV, ASP, Returns, Conversion, Margins, and Reconciliations. Managing pricing strategy, demand prediction, quality, product assortment, sku’s growth plan, fill rates, photoshoot, product assortment, Inventory planning for pre-season & in season. Responsible for market research on competition pricing, market trend analysis, consumer buying patterns. -
Manager- Ecommerce OperationsArvind Brands Aug 2013 - Apr 2019Bangalore, Karnataka, InB2B Business Module-Responsible for End to end product ownership, order fulfillment, returning and system integration. Enhance Listing to improve sales, Content Management, Set-up studio for product shoot.Monitoring payment reconciliation and booking with account department in order to ensure smooth business operations. Tracking of account health, operating price, customer experience on E-marketplaceEnsuring all parameters such as promotional offers, pricing, photographs, descriptions are regularly updated on websites, Compliance monitoring -
Asst ManagerMadura Fashions & Lifestyle Sep 2010 - May 2013
Karan K Education Details
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Indian Institute Of Technology, RoorkeeInternational Business -
Guru Nanak Dev University, AmritsarGeneral
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Guru Gobind Singh Indraprastha UniversityCommerce
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Indian Institute Of Foreign TradeForeign Trade
Frequently Asked Questions about Karan K
What company does Karan K work for?
Karan K works for Hague Protect
What is Karan K's role at the current company?
Karan K's current role is Co Founder and CMO.
What schools did Karan K attend?
Karan K attended Indian Institute Of Technology, Roorkee, Guru Nanak Dev University, Amritsar, Guru Gobind Singh Indraprastha University, Indian Institute Of Foreign Trade.
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